As a continuation from Part 1 of my Affiliate Network and Tracking Platform Series to help raise funds for my friend Leenie, and to help educate the world more about the options and variables when selecting an affiliate network or tracking platform, today’s featured Affiliate Tracking Platform is Impact!
Impact: Bringing automation to affiliate partnerships
Affiliate marketing has advanced and evolved significantly since the 1990s. Increased internet access and the advent of new media channels have forever altered customer behaviors and habits, while ecommerce has grown tremendously. Needless to say, these advancements have brought change to the affiliate manager’s job as well. More potential shoppers and more channels for delivering offers have made managing and scaling affiliate programs more complicated than ever. Affiliate managers need a partner solution that handles the nuanced requirements of a modem program.
Impact is a technology company that has pioneered an entirely new way of approaching performance marketing across the whole spectrum of partnerships. Impact accelerates enterprise growth by providing automation to discovering & recruiting, contracting & paying, tracking, engaging, protecting & monitoring, and optimizing all types of partnerships. This is not only true for traditional affiliates, but across a larger spectrum of partners including influencers, business-to-business, media houses, mobile apps, ambassadors, social causes, and more.
Impact has grown and evolved from its initial entry in the performance marketing space more than 12 years ago, incorporating new businesses and capabilities to become the market-leader that it is today. With 12 offices in eight countries, more than 500 employees and 1,200 customers worldwide, Impact is the global leader in partnership automation.