CJU Sets The Stage For International Expansion Opportunities

Last month, CJ Affiliate by Conversant (formerly known as Commission Junction) held their annual CJU (Commission Junction University) event in Santa Barbara, California.

The best performers in the network from a publisher, merchant and agency partner perspective attended, with the intention of gaining insights into the advancements of Conversants’ technologies, publisher relationships and to collaborate on mutual opportunities.

This year’s CJU was no disappointment, and attendees got to learn about new international expansion opportunities, cross device tracking, mobile partnerships, and social influencer & content publisher engagements as a key focus.

AIM’s Director of Client Support Services, Kelly Hagen, with some of Conversant’s International and NA account management team.

Between their Keynote by Parag Khanna discussing worldwide trends, economic ecosystems, and how global connectivity is impacting macro commerce, ecommerce trends and affiliate, and their full Global Expo of top international publishers, there was no shortage of people to speak to about international performance marketing opportunities.

Read full article on All Inclusive Marketing Blog

AvantExpo 2017 Partnership Summit Recap

Last week in Snowbird Utah, Avantlink hosted their exclusive invite-only AvantExpo. This annual summit is one of a kind, and is only open to the best of the best in content, publisher, technology, management and partnerships within the performance marketing industry on Avantlink’s network.

Companies such as REI, Fanatics, Backcountry, The Wire Cutter, Gear Institute (and AIM)

attended and networked with each other in a casual, intimate setting. With only 100 attendees and plenty of activities and networking time, this allowed for us to meet almost everyone there.

This was All Inclusive Marketing’s third year attending, and this year’s conference did not disappoint! Set in the stunning landscape of Snowbird Resort, surrounded by Swiss-Alp looking mountains and rivers, Avantlink created a relaxed and intimate experience for their attendees to network, communicate, experience once in-a-lifetime activities, and grow meaningful relationships together.

Their invite only, casual setting allowed for people to get to know each other better in fun and unique ways. From riding self-controlled roller coasters through the trees to tram rides up to the top of 11,000 ft peaks, every experience was top notch.

 

All Inclusive Marketing was featured on the only thought leader panel of the show with Wade Tonkin from Fanatics, and the Avantlink team discussing why it was hard for affiliatemanagers to have their programs be best-in-class, and how to help them achieve this high level of standard. Insights from attribution and crediting logic to communication and engagement best practices to incrementality and data strategies were shared.

The audience was highly engaged and the content from the day created many more question and key strategy discussions over the day that followed.

On day two, AIM was up for Agency of the Year at the awards ceremony and recognized for our contributions to the industry, our support of Avantlink as a network, and congratulated for our success over the past year.

 

Our key takeaways were:
  • Strong bonds and agreed upon engagements with highly sought after content publishers, who’s reach and revenue generation was in the Millions.
  • A sneak peek at the technology advancements being rolled out by Avantlink in the coming weeks and months (all very exciting and useful in creating more powerful diversified partner portfolios)
  • New connections with strong content publishers and technology providers we had not met before.

 

We will be back again next year, and look forward to the year ahead for both Avantlink and the All Inclusive Marketing team in support of our clients and partners alike.

Read Original Article on All Inclusive Marketing Blog

EXCLUSIVE INTERVIEW: Mark Walters on Acquisition of US Affiliate Marketing Leader, ShareASale

Mark Walters Zanox Affiliate Window

Mark Walters, CEO of Zanox

As the affiliate marketing space continues to grow and flourish, mergers and acquisitions are becoming more of a norm.

Last month, Global Performance Marketing leader, Affiliate Window, part of the Zanox Group, announced their acquisition of US leading affiliate network and tracking platform, ShareASale.

I had the opportunity to interview, CEO of Zanox, Mark Walters, about the recent acquisition, and why they chose ShareASale as their #1 pick for their North American expansion.

Q: How did you chose ShareASale as the company to buy, and why did you make that decision now?

ShareASale was an obvious fit, their culture, their reach and their reputation (both ethically and performance wise) are just a few of the factors that made them stand out. We’ve been talking with Brian for a while and there was a no set time limit for this to complete. It was more important for him to understand the value of this step from an internal and external perspective. It became as much for Brian to select us as it was for us to select ShareASale. (more…)

Inspiration Friday: The Power of Grit

Sarah Bundy Keynote

Last night I gave my first official keynote speech to a room full of University of British Columbia 3rd and 4th year engineers, computer scientists, international trade majors and entrepreneurs. There were also about 30 other CEO delegates who attended, and it was wonderful to see these incredibly smart, ambitious and curious young innovators mingle and discuss possibilities in the world of business, robotics, social services, human evolution and more.

 

One of the joys I have, is speaking to rooms full of students like this, from all walks of life. I love seeing the spark in their eyes, the look of wonder or appreciation or intrigue on their faces. I can see, as I speak, light bulbs going off, and the connection of whatever story I’m telling to something impacting their life in that moment. Sometimes people cry. Sometimes people laugh. Always it’s rewarding.

 

The theme of my talk last night was grit. I told them what it was like growing up in a one income family in the beginning. My dad stayed home and took care of us the first few years while my mom worked hard to make sure we had food on the table and a roof over our heads. I told them about what it felt like struggling to get good grades and feel valued or hopeful of my future based on what my scorecard told me I was worth.

(more…)

Inspiration Friday: The Power of Visualization

Every Friday, I send my team an email with something inspiring from the week, some life lesson I learned, or something that I’m feeling particularly passionate about. After several of these, my team expressed that these emails should be shared with others.

Here is my email from today. A little life lesson on the importance and power of visualization:

 

Dear Team,
When I was 15 years old, my high school won the Provincial Jr. Girls Championship in volleyball. It was the first time I ever won an award. I played as a blocker for three years with a group of girls who loved the game, loved to compete and loved a good challenge. 
My coach, who was a bronze medal Olympian in wrestling, taught me one of the most important lessons of my life that year. A lesson that helped us beat every other team in the province that year, and is something that I’ve carried with me ever since. 
He taught us the importance of visualization. 
If you go back and read about some of the best performance sports teams in the world, successful actors, singers, business people or independent athletes, they all talk about the power and importance of visualization. 
Consider these three examples:
  • Boxing legend Muhammad Ali was always stressing the importance of seeing himself victorious long before the actual fight. 
  • As a struggling young actor, Jim Carrey used to picture himself being the greatest actor in the world. 
  • Michael Jordan always took the last shot in his mind before he ever took one in real life.
Vision, carries the same power as visualization. It’s seeing the future, where you want to be, thinking through every detail of what it looks like, feels like, smells like and how you will feel in that moment. It’s picturing the outcome you want to receive and be part of. 
This week, I heard a few different people on our team talking about vision, and I was thrilled. Here are just a few examples:
  1. Phil used the term “vision” when he was describing his vision of our Phase III CRM System
  2. Beth used the term “vision” when describing the future structure of particular high performance teams
  3. Brad talked about what he visualized for AIM’s resource center and how what he’s started can help our entire team grow and scale our knowledge base
  4. Jules talked about her vision of our social responsibility program, and what it will mean to this company, our team, our clients once rolled out. 
Vision, is HUGELY powerful. It inspires, it motivates, it engages, it brings teams together, and it produces powerful results.  Each of us has the power to envision the future of AIM and our part in it, and to visualize the steps and results we want to see in order to help us get there. 
Just as in sports, business can be visualized too, and it takes the focus and vision of people on the team, to achieve champion level greatness. 
Thank you, to the people who continue to step up, embrace our present, talk about and visualize our future, and take the steps necessary as a team to help us get there. 
Have a wonderful weekend everyone, and let’s keep our vision of excellence, and our visualization of our future, going strong!
Have a wonderful Friday, everyone,
Sarah 

All Inclusive Marketing Wins Best Company of the Year in BC

All Inclusive Marketing wins Company of the Year in BC w/ Sarah Bundy, Iain Bundy

It is with great excitement and gratitude that we have won Best Company of the Year in BC, recognized and awarded by Small Business BC!

British Columbia is an incredible province filled with opportunity. With over 400,000 small businesses who strive to achieve their goals and live with passion and purpose, it is with great honor that we are recognized as the Best Company of the Year by the province of British Columbia.

Throughout a rigorous four month process, including a Dragon’s Den style final pitch to a panel of high esteem judges, All Inclusive Marketing was awarded the grand prize of the night.

In presenting the winner, the presenter said “The decision was not an easy one, but some of the comments from our judges included: “Passion, vision, execution and results were all at the forefront of this company. They are a great business that is well positioned for rapid, long term growth”, “Their focus on mentoring and helping others succeed in business is to be congratulated. It is a great way to support the community” and “They have positioned themselves as a strong leader with superb potential for growth.”

It is with great privilege that we have been recognized for this award, and it’s the love and support of our family, friends, clients, team, and community that continues to help us shine. THANK YOU, from the bottom of our hearts, for your continued support and dedication to this team.

Our work is not over, and we will continue to strive to achieve our vision of setting the new standard for what is considered exceptional in the digital and performance marketing space.  We will get there by DIGGing every day: to delight, to innovate, to grow and to give back.

Thank you again for this incredible honor, and for being part of our journey in achieving greatness for you, our team, our industry and our communities.

16 Make-or-Break Take-Aways From Business This Year

Affiliate Marketing Learnings 2015

 

For the past 12 years I have been out there: learning, speaking, listening, teaching, helping, evolving and sharing my thoughts and findings about performance (affiliate) marketing with the world. However that time and effort was mainly focused outwardly in the performance and digital marketing space versus understanding my own business as a whole.  This year, I’ve been forced to look internally, re-focusing my attention back on my business, team and re-establishing a solid foundation to support organizational growth.

In just three and a half years, we have gone from five full time people to 32 team members today. We have seen an average of 100% growth year over year as a company for six years straight. Calculating our growth rate over the past five years, we are sitting at about 5900% growth.

As a result of that growth, we have gone from only servicing small to medium sized businesses to servicing and consulting for leaders in ecommerce, travel and B2C Lead Gen, including enterprise level brands such as Southwest Vacations, Dropbox, Norton by Symantec, and Swiss Watch International to name a few.

The industry as a whole has changed rapidly. Where there were only a couple of dozen “affiliate management” companies in 2009 when we launched, there are now over 400 “digital and performance marketing agencies” who offer affiliate program management or partnership management of some sort, amongst many other products and professional services.

As a result, and in order to remain a leader in the digital and performance marketing space, some things had to change within our own business:

  • Our internal systems, processes and procedures needed to be updated and tied to a different company structure that could support a stronger growth team, larger clients and an unbreakable corporate culture.
  • We needed a dedicated operations team who could ensure the seamless execution of tasks, system and resource allocation, including HR.
  • We needed an internal training and mentoring system (buddy system) for newer recruits to feel supported and brought up to speed on both industry and AIM standards of excellence.
  • We needed to invest in proprietary and third party tools that would help us further differentiate ourselves by adding incremental value around data insights, technology and program growth, while supporting our drive for innovation, seamless execution and solid results.   
  • We needed to be more selective of both new team members and clients, to ensure there was perfect alignment with the culture, needs, expertise and the growth that could be achieved together.

In just six months (about the same amount of time I had taken from my blogging to focus on corporate growth), we have been able to address all of these pieces, and although they have not been entirely perfected, they have made an immediate impact on:

  • Our ability to grow our client, partner and team profitability and results even further
  • Our client, team and partner experience, boosting morale, retention and satisfaction
  • Team re-alignment, corporate culture, and the renewed bond and constant communication between high performance teams

Further, with a focus on strengthening our internal team and operations, we have seen the following results:

  • Our clients average YOY program growth was 167%
  • Team and client satisfaction rates increased by 112%
  • Our company revenues grew (without any focused marketing or sales efforts) by 97%
  • We have been able to maintain our A+ rating on the BBB for excellence, integrity and client satisfaction

Through this experience and in embracing and working more closely with our team, I have personally grown as a business leader and entrepreneur. I’m incredibly grateful for the grit, dedication, focus and hustle of our team, and I’m grateful for our friendship, purpose and combined passion for becoming and remaining a leader in our space. We are here to strive for constant excellence, to DIGG (our motto: Delight, Innovate, Grow, Giveback) at all times, and to become the very best versions of ourselves possible.

My learnings over the past six months have allowed me to understand a few more things about myself as a business leader as well. I better understand where to focus my attention, and how to invest my time and resources most wisely to make the biggest difference.

As a business owner, here are my key takeaways from this past year:

  • Your culture and people are everything. Invest in them. Nurture them. Embrace them. Love them. Choose them wisely. They become the foundation of your business, an extension to yourself, the memory of your client experiences, and the driver of your overall results.
  • It’s important to live and breathe your motto every day and build it into your culture. Ours is to DIGG at all times: To Delight, Innovate, Grow and Giveback.  Every person on our team strives for this, and we hold each other accountable to it.
  • Keep investing in yourself, your team and your business. As soon as you stop, you become stagnant and diminish your value greatly.
  • Always strive for excellence even during tough times when you are transitioning. Never settle for “acceptable” or “good enough”. As a team, we have embraced the vision of setting the new standard for what is considered “exceptional” in the performance and digital marketing space. We will continue to push our limits and strive for that next discovery, that next best practice, the best incremental result.

Going into the new year and forevermore, we are focused on four key metrics: D.I.G.G.

  • Delight – Through the experiences of our team, clients, partners and all stakeholders, measured by Net Promotor Scores and quality & quantity of feedback.
  • Innovate – Learn, push limits and try new things. We will forever be improving our systems, processes, and finding better ways to do things that result in stronger value and ROI.
  • Grow – Personally and professionally as a team, and in the results we drive for our clients through new customer acquisition, profitable sales growth and increased performance metrics.
  • Giveback – Through industry education, volunteerism, resource allocation and personalized care of the people and causes that mean the most to us.

We look forward to an incredible year ahead of us, and sincerely thank everyone who stuck by us through our year of learning and transition, and for the constant faith and support as we evolved into something much stronger than we ever were before.

Here is to setting a new standard and continuing to strive for exceptional at all times.

What has been your biggest take-away or key learning this year?

Improve Your Attribution Strategy and Keep Up With Your Customers

Are you an affiliate marketer looking to grow your search, affiliate marketing and attribution strategy? Do you want to drive consistent profitable sales growth for your business, and learn from the top online marketing experts?

Welcome to the Digital Strategy Insights podcast brought to you by All Inclusive Marketing, hosted by Sarah Bundy. Attribution tracking has changed dramatically for both brands and their affiliates, and for those who have kept pace with the changing landscape the rewards have been spectacular.

This week’s guest is Todd Crawford, the co-founder and VP of Impact Radius, a previous VP of business development at Digital Rivers and a specialist in guiding industry relations and strategic initiatives. He is also the proud winner of the Marketing Legend Award, which he won back in 2007.

Listen this week as your hosts discuss how to get the most of your affiliate marketing and attribution engagement, which platforms are the best for your business, and how to utilise them to their full potential.

 

Easy Peasey Attribution

Having a good hold on where your company stands with its attribution tracking and affiliate marketing is important in the digital marketing world. With Crawford being a household name in this field his advice is full of gems you can trust to help you with your attribution struggles. Affiliate marketing and attribution tracking is constantly changing and evolving, so if you want to keep up with your consumers demands and increase conversion it is important you jump in.

Do you have a company goal in mind with regards to attribution? If not, you need to. Being able to master attribution and successfully interpret data analysis will benefit your business. Fully understanding marketing touch points and the value they hold will ensure you keep up with demanding consumers and developments in technology.

 

Evolution is Key

Attribution is always evolving because consumers are demanding more. This means you need to keep on top of your affiliate marketing strategies and really understand how attribution affects you and your business. By having a clear goal and open dialogue with your third parties, agencies and marketing team means you will have a clear understanding of your attribution data. In this week’s podcast, Crawford will clear up common questions like:

  • Can you explain what attribution marketing is?
  • Why is attribution so important for my business?
  • Which elements of attribution tracking should I be paying most attention to?
  • Which click models should I focus on?
  • What best practices are there for attribution, and who needs to know?
  • Which is going to be the best platform for my business?
  • How is attribution evolving, what will it look like in 5 years?

These are questions even seasoned marketing pros want answering in order to boost their attribution tracking and affiliate marketing. Listening to all the advice Crawford has to offer will ensure you engage with your desired demographic and optimize your search and digital strategies through attribution.

Even the first baby steps with attribution marketing make a difference to your business. These wobbly steps are imperative to ensuring you and your business fully understand attribution changes and how they help your business. As your strategies develop, your attribution will become unique to you, which will in turn build a stronger relationship with customers and improve sales.

Do you want to optimize your attribution strategies, ensuring you reach out to the biggest audience you can? Are you tired of struggling to get to grips with attribution tracking? Get in touch with Todd Crawford at todd@impactradius.com, or visit their website at www.impactradius.com.

Invest 20 minutes now and learn how you can improve your performance with search, digital and attribution strategies with Sarah Bundy and Todd Crawford of Impact Radius. Want to reach out, engage, and convert new customers? Contact us at www.allinclusivemarketing.com or Facebook.com/trusttheexperts and Twitter @trusttheexperts.

All Inclusive Marketing: Leaders in Social Media Performance

affiliate marketing podcastIf you want to improve your digital strategy as an affiliate marketer, exponentially grow your profits for you and your business, then this podcast is for you. Learn from the online marketing elite to reach your growth goals.

Welcome to the Digital Strategy Insights podcast with your host Sarah Bundy of All Inclusive Marketing. The landscape of digital and social media strategy has rapidly changed, which has been trying for some, but beneficial for those who have stuck to their guns.

Listen as this week’s guest, Alina Radinsky of All Inclusive Marketing, answers Bundy’s in depth questions on the ins and outs of social media strategy. Radinsky has grown a client base as the social media manager at AIM, ranging from non-profit organisations to ecommerce businesses. She is an expert on digital and social media strategy, as well as community engagement. She is part of an industry leading team, focussing on search, digital and social media strategies.

Sit back and relax as Bundy and Radinsky discuss effective social media engagement, how to improve the relationship with your desired demographic and your SEO with social media presence.

Grow Through Social Media

Growing your business through social media shouldn’t be a minefield, and Radinsky will talk about some simple ways to get a hold on your social media marketing. With a few strategic changes you can build a loyal following through social media. Thinking about your audience will help improve your social media presence and SEO ranking.

Thinking about the social media identity attached to your business is key to ensure social media works to your advantage. Engaging with your desired demographic in a strategic way will ensure you optimise this presence. It can be as simple as paying attention to what is currently trending, using the appropriate ‘hashtags’, or thinking about who uses different social media platforms and when.

The Goal is Key

When starting to use social media you should ensure you have a solid goal in mind, whether that is the CTR (click through rate) you want or cost requisition traffic. Having a starting point such as this will make the minefield of data analysis much easier. This week Radinsky will tell us:

  • Which social media platforms are best for my business?
  • How do I cope with limited bandwith/resources?
  • Is paid advertising something I should invest in?
  • Which key metrics should I pay attention to?
  • How does my social media presence affect SEO?
  • Can I make negative feedback positive?
  • Why am I failing to engage with my audience?

Take 20 minutes out of your day to find out the answers to these question and more. This is a snippet into all the benefits you will gain learning how to strategically use search, digital and social media. This knowledge is a necessity as even more businesses are using social media as a platform to increase conversion.

Mastering social media can be the best thing you ever do for your business. Engaging with customers through social media can be the key to getting your business off the ground. The advice Radinsky and her team can provide is the best, ensuring you build a strong presence on social media.

Are you ready to master your social media presence and audience engagement? Do you want to build your business with search, digital and social media strategies? Get in touch with a quick email to Radinsky at alina@allinclusivemarketing.com.

If you want a bite-size look into how you can improve your social media performance and digital strategy, take a moment to listen to the Digital Strategy Insights podcast. Then if you want to reach out to us at All Inclusive Marketing (www.allinclusivemarketing.com), you can visit the website, visit our Facebook page at Facebook.com/trusttheexperts or follow us on Twitter @trusttheexperts.

How To Improve Your Affiliate Marketing by Attending Affiliate Summit

affiliate marketing podcastIf you want to improve your digital strategy as an affiliate marketer, exponentially grow your profits for you and your business, then this podcast is for you. Learn from the online marketing elite to reach your growth goals.

Welcome to the Digital Strategy Insights podcast with your host Sarah Bundy, founder and CEO of All Inclusive Marketing. The landscape of affiliate marketing has rapidly changed, which has been trying for some, but beneficial for those who have stuck to their guns.

Listen as this week’s guest Shawn Collins, co-founder of Affiliate Summit answers in depth questions on the ins and outs of his business. Collins has been in the business for nearly two decades and is also the founder of GeekCast.fm, co-editor in chief at FeedFront Magazine and a blogger and author in his own right. Affiliate Summit is at the top of their game when it comes to providing exceptional events for performance marketing.

Sit back and relax as Bundy and Collins take you through Affiliate Summit’s journey, how they’ve triumphed over the tough times, and how they envision the next five years.

Learn From the Best

Affiliate Summit is a name you need to know if you want to learn from the best. As a company they pride themselves on being able to provide a community of education and respect. This is why they are leading the industry in elite marketing conferences.

There is a simple formula to their success, according to Collins it is a case of trying things out, seeing what sticks and being open to collaboration. Before they founded Affiliate Summit, Collins and his co-founder felt something was missing from the events they were attending. There was too much focus on networking and not enough education. So they decided to satiate their thirst for knowledge by creating a place that could mix both.

An Affiliate Summit event is a conference open to all affiliate marketers with all budgets. Hosting the infamous ‘Meet Market’ as well as the traditional ‘Exhibition Hall’ means those who vend and those who attend are getting enough bang for their buck. Creating this alternative space gives Affiliate Summit their edge against other run of the mill trade shows and job fairs.

Increase Your Performance Marketing the Easy Way

Increasing your affiliate marketing performance could not be easier with the help of Affiliate Summit. Attending one of their shows is the easiest way to maximise your networking potential whilst educating yourself from the best. Having a focus on improving your digital strategy means their shows help you grow as an affiliate marketer. Listen the this episode to find out:

  • How have the Affiliate Summit events changed over the years?
  • Why are these shows so important in the industry?
  • What makes the ‘Meet Market’ unique?
  • How do I know if I should attend, or vend?
  • What do I need to do to become an MC?
  • What differentiates a West coast show from an East Coast show?
  • Where is Affiliate Summit going as a company?

Take 20 minutes out of your day as Collins answers all these questions, and more. This is a snippet of all the benefits you will find from attending an Affiliate Summit show and starting your journey to improving your social and digital strategies. An Affiliate Summit show is for you if you strive to give your customers the best quality marketing possible.

Want to get your hands on one of 50 scholarship VIP passes to the next Affiliate Summit event? To find out how, get in touch with Collins via email at shawn@affiliatesummit.com, on facebook.com/shawncollins, or Twitter @affiliatetip.

Want to go to the next show? It will be at the New York Marriott Marquis on August 2nd to 4th, 2015.

If you want a bite-size look into how you can improve your affiliate marketing performance and digital strategy, take a moment to listen to the Digital Strategy Insights podcast. Then feel free to reach out to us at All Inclusive Marketing (www.allinclusivemarketing.com) by visiting the website, via Facebook at Facebook.com/trusttheexperts or on Twitter @trusttheexperts.

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