I'm Sarah Bundy — entrepreneur, one of Canada's Top 100 Female Entrepreneurs, and co-founder of Athena Collective. I write and speak for female founders, SMB owners, and operators at every stage of the journey. The honest version. Not the polished one.
— Chad Waite, Avantlink“She has the unique ability to identify advantageous— but less-than-obvious— opportunities for sustainable business growth, which is a rare gift indeed. I've had the pleasure of working with Sarah on many occasions and witnessed first hand both her strive for mastery of all things digital marketing and her tenacity as a businesswoman.”
It was never about empowerment. Women don’t have a power problem. We have a 3C problem. I’m a five-time founder. I’ve built, scaled and exited…
Standing out has never been harder. The brands gaining an edge aren’t chasing every channel — they’re building smarter ecosystems of partnerships, AI tools, and publisher relationships that reach customers wherever they are discovering products.
Athena Collective hosted The Open Desk: Banking + Finance Q&A, a live conversation for our community with two guests from TD Women in Enterprise: Nelofar…
Can ADHD actually be an advantage in entrepreneurship? For me, yes — but not in the tidy, Instagram-caption way people mean. The same brain that…
I’ve been in affiliate and performance marketing for over two decades. I’ve watched the channel evolve from coupon codes and last-click attribution to one of…
Sarah Bundy started her company with $7 and a baby on the way. This is the honest story every female founder needs to hear — 6 hard-won lessons on building a business from nothing, drawn from 20 years of doing exactly that.
