Affiliate Marketing Terms, Definitions and Abbreviations – Part 4: Functionality and Tools
Over the last two weeks I have been defining many of the commonly used terms in performance marketing….
Affiliate Marketing Terms, Definitions and Abbreviations – Part 3: Metrics and Key Performance Indicators (KPIs)
Affiliate Marketing is a complicated industry and the various terms used don’t make it easier. In part one…
How Small Businesses Are Spending Time in Social Channels [INFOGRAPHIC]
People often wonder how their hours on Facebook, Twitter, Pinterest, Linked In and Google Plus compare to others….
Affiliate Marketing Terms, Definitions and Abbreviations – Part 2: Common Affiliate Program Models
As a continuation from Part 1 of Affiliate Marketing Terms, Definitions and Abbreviations today we look at what…
Affiliate Marketing Terms, Definitions and Abbreviations – Part 1: Key Players
Affiliate marketing can be incredibly complicated, especially when throwing around various industry terms, slang and abbreviations. Here are…
5 Questions and Answers with PMA’s Lisa Picarille
This week I interviewed Lisa Picarille of the Performance Marketing Association (PMA) of which I’m an active member…
How Ready is Your Mobile Site for the Holidays?
Mobile is quickly becoming the new acquisition channel and some experts believe that by the end of 2013,…
Need Some Great Programs to Promote in Q4?
If you’re looking for some great programs to promote this season All Inclusive Marketing, a full service affiliate…
Performance Marketing vs Affiliate Marketing Part 2
A few days ago I posted an article originally titled “Performance Marketing is NOT Affiliate Marketing“, however it…
Merchants and Affiliates, Beware Cashback & Loyalty Toolbars
An affiliate named John Cheshire based in London, England emailed me with his passionate position on cashback and…