This week I received a fabulous differentiator in the mail from an affiliate manager I met at Affiliate Summit earlier this year. Laura Lugash of Optimal Wellness Labs sent me a way to trigger my interest and entice me to join her program.
Watch this video for the full clip of me opening the letter in real time and going through all the points that make this touch point experience with this program so unique.
Tips for breaking through the noise and differentiating yourself as an Affiliate Manager:
- Personalize It
- Make it relevant
- Include pieces that will help affiliates understand who you are and clearly what you do
- Include testimonials
- Include how to handle objections
- Include tips for specific types of affiliates (blogger, YouTuber, editor, etc)
- Use video and social channels where applicable
- Do what others are not
Really great job by Laura Lugash of Optimal Wellness Labs on this one! I was really impressed and encourage all of us to think outside the box as well, even if it costs a little more, that extra spend is sometimes exactly what sets us apart enough to make a difference and break through the noise for ongoing success.