How to Differentiate Yourself as an Affiliate Manager and Break Through the Noise

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This week I received a fabulous differentiator in the mail from an affiliate manager I met at Affiliate Summit earlier this year. Laura Lugash of Optimal Wellness Labs sent me a way to trigger my interest and entice me to join her program.

Watch this video for the full clip of me opening the letter in real time and going through all the points that make this touch point experience with this program so unique.
https://www.youtube.com/embed/E0bPbYZptEA

Tips for breaking through the noise and differentiating yourself as an Affiliate Manager:

Personalize It
Make it relevant
Include pieces that will help affiliates understand who you are and clearly what you do
Include testimonials
Include how to handle objections
Include tips for specific types of affiliates (blogger, YouTuber, editor, etc)
Use video and social channels where applicable
Do what others are not

Really great job by Laura Lugash of Optimal Wellness Labs on this one! I was really impressed and encourage all of us to think outside the box as well, even if it costs a little more, that extra spend is sometimes exactly what sets us apart enough to make a difference and break through the noise for ongoing success.