E-commerce Affiliate Marketing for Merchants 101 – OMS12

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Online Marketing Summit 2012

I have the great honor of leading this year’s first Affiliate Marketing Workshop at the Online Marketing Summit being held in San Diego from February 6-9th, 2012.

The workshop outlines all the most essential elements of how to plan, launch and run a successful affiliate marketing program for merchants. It addresses the major issues faced by new merchants coming into the space, as well as industry best practices for communicating with affiliates, negotiating placement of affiliate sites, recruiting “super affiliates” and much more. By the end of this workshop, merchants will have a greater understanding of whether an affiliate marketing program is right for their product and brand, how it can be integrated into their overall online marketing mix and what to do to make it succeed against all other affiliate programs in the same space.

Merchants will learn:

  • What affiliate marketing is and if it’s right for them
  • How to plan their affiiate marketing program
  • Strategies for recruiting affiliate marketers
  • Affiliate activation, motivation, communication and negotation
  • Essential key performance indicators
  • Plus a wholeBUNCH of bonus material.

My session is from 8:30 – 11:30 on February 6th and we’ve already got a good number of people register for the workshop (about 30). I’m happy to see more merchants showing an interest in this area of online marketing and investing a little to learn it properly.

It will be an information packed workshop and a great show overall! I’ve been to the OMS before and really enjoyed how diverse it was, including the caliber of speakers. Last time I went there was a keynote from President Obama’s social media team on how they won the election through smart social media campigns and multivariate testing.

I’m looking forward to seeing what this year has in store. If you still want to register and haven’t yet, as a speaker I can offer you a 30% discount on the passes. Just order online here and use coupon code SPEAKER30.

Looking forward to seeing you all in just over a week!