How to Leverage Influencer Partnerships for Your Business
In 2024, the global influencer marketing industry was valued at approximately $24 billion, reflecting its significant impact on…
The Future of B2B Partnerships: Harnessing AI for Growth
B2B partnerships are undergoing a noteworthy transformation in business today. The integration of Artificial Intelligence (AI) and Machine…
Transforming Affiliate Relationships: Moving Beyond Transactions
In affiliate marketing (as in any other form of referral or partnership marketing), relationships can often feel transactional….
Affiliate Marketing for Beginners: A Guide for Digital Marketing Leaders
Affiliate marketing can be a game-changer for digital marketing leaders seeking to expand brand presence and drive sales…
Understanding Generation X: Shopping Habits, Influences, and Brand Engagement
Generation X, typically defined as those born between 1965 and 1980, is often overlooked compared to the larger…
Understanding Millennials: Shopping Habits, Influences, and Brand Engagement
Millennials, typically defined as those born between 1981 and 1995/6, represent a significant and influential segment of the…
Understanding Generation Z: Shopping Habits, Influences, and Brand Engagement
Generation Z, those born between the mid-1990s and early 2010s, are the newest cohort of consumers making a…
The Evolution of E-commerce: Past, Present, and Future
Over the past decade, the e-commerce landscape has transformed dramatically, altering the way we shop and conduct business….
How Generations Buy: A Guide to Generational Shopping Habits
In today’s constantly evolving digital landscape, understanding the buying habits of different generations can be your secret weapon…
What I’ve Learned in 15 Years of Running my business
in 2009 I started a digital marketing agency called All Inclusive Marketing (AIM). I was six months pregnant…