PartnerStack B2B Partner Network: Revolutionizing SaaS Partnerships

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This month I am featuring the leading affiliate networks and tracking platforms of the year. In this week’s post, and as a continuation of my series from Part 1 (LinkConnector) and 2 (Impact), comes PartnerStack B2B Partner Network!

A Brief History of PartnerStack B2B Partner Network

Founded in 2015 by Bryn Jones, Jonathan Mendes, Luke Swanek, and Neil Chudleigh, PartnerStack began with a simple yet bold question: “How could we make a machine that prints money for businesses?” This idea led to a groundbreaking insight: the fastest-growing SaaS companies had unlocked a way to scale revenue rapidly without inflating costs—through partnerships.

These companies leveraged affiliates, referrers, and resellers to expand into new markets, driving acquisition and revenue more effectively than any other channel. With this insight, the founding team was accepted into Y Combinator and started building what would become PartnerStack.

Today, the PartnerStack B2B Partner Network has grown from a small team of four to nearly 100 employees, working with hundreds of companies like Intercom, Asana, and Intuit. The platform helps manage and scale partner programs, connecting thousands of partners globally.

Key Features and Capabilities

Manage Multiple Partner Channels

Whether your goal is to close more deals, generate leads, or drive traffic to your next campaign, PartnerStack is designed to handle every type of partnership—all at once.

  • Track partner links, leads, and deals: Keep all your partnership activities in one place.
  • Automate partner engagement: Use triggers and automated systems to manage and engage your partners.
  • Embed loyalty programs: Integrate customer loyalty programs directly into your product.

Maximize Partner Performance

Programs that prioritize engagement generate more revenue. PartnerStack helps you create custom experiences for each partner channel, nurturing new partners into top performers.

  • Create unique partner groups: Develop reward structures and content tailored to each partner group.
  • Automate onboarding: Use custom forms and email flows to onboard partners effortlessly.
  • Host marketing assets: Make partner marketing assets easily accessible within their dashboards.

Automate Partner Payments

One of the most time-consuming tasks for companies is ensuring partners are paid correctly and on time. PartnerStack automates this process, so you don’t have to worry.

  • Simplified payments: Receive a single monthly invoice, payable by credit card or ACH.
  • Global payment compliance: Partners withdraw their rewards through Stripe or PayPal, adhering to global regulations.

Find the Right Partners with PartnerStack B2B Partner Network

Thousands of agencies, resellers, and marketers use the PartnerStack B2B Partner Network to generate recurring revenue. The platform connects you with partners who already sell successfully to your target audience.

  • Immediate partner access: Launch your program with thousands of partners ready to collaborate.
  • Targeted partner acquisition: Acquire partners who are aligned with your business needs.

Advantages and Benefits

What sets PartnerStack apart from other PRM platforms is its focus on providing an excellent experience not just for companies running programs, but also for the partners involved. When partners have the tools they need to succeed, they stay engaged longer, leading to more recurring revenue for everyone.

Comprehensive Partner Management

The PartnerStack B2B Partner Network supports every type of partner relationship—from affiliates to referrers and resellers. Unlike other platforms that focus solely on one type of partnership, PartnerStack offers a versatile solution that scales with your business.

Streamlined Communication

PartnerStack makes it easy to communicate with partners and help them sell more. The platform allows you to build custom email flows and resource libraries tailored to each type of partner, all within the same system.

Dedicated Partner Dashboards

Partners on the PartnerStack B2B Partner Network have access to dedicated dashboards designed specifically for their needs. These dashboards allow partners to message program managers, generate custom links, refer leads, access educational resources, and withdraw their rewards.

B2B Industry and Category Focus

PartnerStack is the only partner network that fully supports B2B SaaS offerings, with the integrations needed to manage the entire customer lifecycle—from free trials to long-term engagements.

The platform works with some of the largest and fastest-growing SaaS companies, including Evernote, Unbounce, Monday.com, Asana, Intercom, Bill.com, and Intuit. As SaaS companies continue to search for efficient ways to scale acquisition and revenue, partnerships have become a key strategy. By leveraging the PartnerStack B2B Partner Network, these companies can expand their reach, lower their acquisition costs, and generate recurring revenue—all while maintaining strong partner relationships.

Publisher Relationships

PartnerStack supports both B2C and B2B software publishers, establishing strategic affiliate relationships through its vast network. With over 500,000 partners and a growth rate of 120% year over year, PartnerStack’s network includes agencies, consulting firms, individual consultants, and large publishers.

Partners in the network operate in various capacities, including:

  • Software recommendation sites
  • Industry content hubs
  • News and media sites
  • Partners with large email databases and social media followings

The dedicated partner experience team at PartnerStack works closely with the largest partners in the network, helping them identify and maximize opportunities for collaboration.

Attribution Capabilities

The PartnerStack B2B Partner Network provides robust tracking and attribution features, offering affiliates full-funnel insights into their performance. With real-time visibility into earnings and seamless integration with industry-leading CRMs and billing systems, PartnerStack ensures that partners are always informed and compensated.

Key attribution features include:

  • Custom link creation: Affiliates can create or use pre-created links to track their referrals.
  • Real-time tracking: Performance metrics are available in real-time, thanks to integration with billing systems.
  • Earnings transparency: Affiliates can monitor their earnings and cash out directly from their dashboards.
  • Sales pipeline visibility: Integration with client CRMs allows affiliates to track the stages of their referred business as it moves through the sales pipeline.

PartnerStack continues to enhance its product and attribution capabilities, ensuring that both companies and partners have access to the most advanced tools in the industry. Be sure to check their resources for the latest updates.

Conclusion

The PartnerStack B2B Partner Network is a game-changer for SaaS companies looking to scale their partner programs efficiently and effectively. By focusing on both the company and the partner experience, PartnerStack enables businesses to build and sustain powerful partnerships that drive growth and revenue.

Ready to see how PartnerStack can transform your partner program? Book a demo with PartnerStack today.