Celebrating Women in SaaS With PartnerStack’s “Give Her Her Flowers” Campaign
Did you know that, according to PartnerStack’s Women in SaaS 2025 Report, 84% of women surveyed contribute directly to revenue growth at their companies – and yet 94% have faced gender discrimination in their careers.
In an industry fueled by innovation, it’s time we not only recognize the women navigating these challenges while also driving progress in tech and SaaS, but that we also celebrate them. That’s exactly what PartnerStack’s Women in SaaS-powered campaign, Give Her Her Flowers, is designed to do, and they’re giving everyone working in SaaS a chance to take part.
PartnerStack has long been a trusted ally and collaborator of For Female Founders, supporting and amplifying our mission to empower women entrepreneurs and business leaders, so this campaign feels especially meaningful.
As I shared in my guest post for PartnerStack, realizing that many of the unique challenges I faced as a female founder were shared by countless other women striving to make their mark helped spark the creation of For Female Founders. That’s why Give Her Her Flowers resonates: it invites the SaaS community to pause, reflect on the data, and recognize women leading the way.
Read on to learn more about the campaign, how you can participate, and how you can get inspired at this summer’s Women in SaaS panel featuring powerhouse women leaders at STACK’D Connect in NYC.
How the ‘Give Her Her Flowers’ campaign is spotlighting women leaders
So, what is the Give Her Her Flowers campaign?
Launched as part of PartnerStack’s Women in SaaS initiative, Give Her Her Flowers is a digital experience designed to celebrate and recognize the incredible women leading in SaaS.
To participate, folks working in SaaS can submit free shoutouts in the form of symbolic flowers in a digital bouquet to honor women they currently or have previously worked with. These shoutouts recognize contributions that often go unseen: like women leaders breaking down barriers and driving revenue, inspiring teams, and uplifting others.
There are six bloom that each represent a different kind of recognition, and users can hover over individual flowers in the bouquet to read personalized messages of appreciation.
This campaign speaks to a deeper need within the tech and SaaS communities for greater visibility, acknowledgment, and celebration of female leadership. By spotlighting the specific achievements and challenges of women in SaaS, Give Her Her Flowers helps foster a culture that not only recognizes women’s contributions, but truly values them.
Celebrate a woman in SaaS: your chance to ‘Give Her Her Flowers’
Want to recognize a woman leader in SaaS with a digital flower and a heartfelt shoutout? Here’s how to join the Give Her Her Flowers campaign:
- Visit PartnerStack’s Women in SaaS page between now and June 30, 2025, and click the “Give a flower” button.
- Fill out the form with your and your recipient’s basic details (emails are required but will not be shared).
- Choose a flower. Each one symbolizes a different kind of contribution. For example, you can give an Iris to a woman thought leader who inspires you.
- Write a personalized message (up to 500 characters) to share how this woman has inspired you.
While recognizing women in tech is meaningful on its own, there’s also an extra incentive: one randomly selected flower sender and recipient will win a trip to STACK’D Connect in NYC this August, courtesy of PartnerStack (Note: terms and conditions apply for the giveaway.)
And, remember: you don’t have to be a woman to give a woman leader her flowers. The campaign is open to all eligible women (which includes trans women), allies, and community members who want to help spotlight the women shaping SaaS.
Get inspired by women leaders at STACK’D Connect in NYC
What is STACK’D Connect? PartnerStack organizes in-person meetups and events throughout the year to foster connections and collaboration within the partnerships community. STACK’D Connect is their flagship multi-day event, bringing together SaaS leaders, partnership professionals, and experts from across the ecosystem.
This year, the event will spotlight female leadership with a Women in SaaS panel featuring a diverse group of inspiring women leaders. Moderated by Chloe Tse, PartnerStack’s Director of Content Marketing, the expert-driven conversation will feature Wendy Wen, Senior Partner Operations Manager at Pigment, Jessie Shipman, CEO and Founder of Fluincy, and Amy Scanlon, General Manager at Right Side Up.
Together, the panellists will share what’s working right now across marketing, sales, customer success, and partner-led growth — drawing from their own experiences as revenue and go-to-market leaders.
For Female Foundersaims to support expanding the ability of women in business to thrive, not just survive — and a big part of that is amplifying the struggles and successes of other women leaders. Seeing women share their wins, strategies, and lived experience on a major stage like STACK’D Connect is more than inspiring: it’s a powerful sign of progress.
Help amplify women in SaaS, one flower at a time
As entrepreneurs and business leaders, we know how important it is to build meaningful connections with our audiences if we want to grow. But it’s just as important to recognize and uplift the women—and individuals from diverse backgrounds—we work alongside. Creating a more inclusive, supportive, and successful community can start with simple acts of recognition.
With that said, women in SaaS are doing the work. They’re driving growth, leading change, and taking down barriers, even when they aren’t always recognized for it.
If you know a woman in SaaS who’s made an impact, speak up, give her her flowers, and let her know her contributions matter.