Affiliate Summit West 2014 Best One To Date

Earlier this month All Inclusive Marketing attended Affiliate Summit West where we had some awesome successes and experiences. In fact, this past summit was our best one yet. Affiliate Summit is the largest and most comprehensive performance marketing conference in North America, with over 5400 attendees this year at the West show alone. Seven of AIM’s team members experienced the fun, education and networking opportunities Affiliate Summit brought together this year. Here are the major highlights from this year’s Affiliate Summit West for our team:

1. Pinnacle Awards: OPM / Agency of the Year

Affiliate Summit Pinnacle Awards 2014

Photo Credit: Affiliate Summit

A major highlight for me personally was sitting amongst my friends and colleagues at the Pinnacle Awards, the most competitive and prestigious awards in North America within the Performance Marketing Industry, watching people I love and admire win awards. Two of our team members have already won awards in past years for “Affiliate Manager of the Year” and “Affiliate Marketing Advocate of the Year” and we were honored and thrilled to be listed in the top three Performance Marketing Agencies of the Year. Thank you you to Shawn, Missy and those who were rooting for us for that amazing opportunity! (more…)

How to Master Consumer Engagement – Webinar with Laura Patterson

I recently did a webinar with consumer engagement expert, Laura Patterson, of Vision Edge Marketing, a company that improves and proves the value of marketing (online and offline) through data, analytics, metrics and marketing processes.

Laura speaks at shows like the Online Marketing Summit, where we met early last year, and I was immediately captured by her passion and knowledge of sales processes and marketing measurement for B2B and B2C consultative type buyer behaviour.

She took the sales funnel model and turned it into a sales pipeline model that others would soon follow. From it, she teaches us that buyers are basically at different stages of the sales process but can jump back and forth between the state they are at quickly and linearly. (more…)

Start Your 2014 with Clear Purpose – Define Your Why!

 All Inclusive Marketing AIM DIGG Motto, Delight, Innovate, Grow, Giveback

2014 is here and to differentiate yourself and get ahead of the pack, its essential to know where you’re going and how to get there. In order to do that, every business needs to have  a clear purpose and goals, a reason for doing what they do that’s greater than themselves. It’s their “Why?”. One of the most useful TED Talks I’ve seen talked about what makes successful businesses, like Apple and Amazon, from the simple concept of starting with your “Why” first.

All Inclusive Marketing has the very clear purpose of pushing our industry forward and improving the lives of those around us. We do a ton of volunteer work for different boards, such as the Online Marketing Institute, The School of Internet Marketing and the Performance Marketing Association. (more…)

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