With the Holiday Season quickly approaching, performance marketers are already getting ready for a busy next few months. Merchants are preparing their sites for higher traffic and creatives are already being planned to capture early Christmas shoppers.
A recent webinar hosted by Chris Nicholls of SeeWhy Inc. highlighted 5 great ways to avoid shopping cart abandonment, which can help you prepare for the upcoming quarter.
Here are our notes taken from the webinar:
Shopping cart abandonment rates have been increasing year over year. From 2009 to 2011, shopping cart abandonment rates have increased from 68%, 71% to 72% respectively. Two of the main reasons for abandonment rates are; the ability to store items in your shopping cart and that shoppers are becoming more savvy and shopping around before making a purchase. In order to capitalize on converting these customers, merchants should consider increasing their “persistent cart” length times to 60 – 90 days as well as compare their prices to Amazon.com, the “online price benchmark”. During the 2011 holiday season 60% of customers went to Amazon before making a purchase. (more…)