A Reflection Over the Last 3 Years & a Giant THANK YOU!

On June 1st, 2012, All Inclusive Marketing will be celebrating our three year anniversary. It’s been an incredible journey and I wanted to share a few thoughts and thanks to some people who’ve made a difference to me along the way. I’d be lying to say it was easy. On the contrary – it was a huge challenge. I shed many tears, lost a lot of sleep, sacrificed time with my children and made many mistakes.

During the past three years, I had two babies, survived a recession, met some amazing people and finally found my footing in what my contribution to this industry can be. I know I have made some errors, especially with some relationships with people I deeply admire and respect, and will work to rebuild those relationships because they matter deeply to me. (more…)

Performance Horizon Group Wins ‘Best New Entrant’ at 2012 Performance Marketing Awards

Performance Horizon Group wins at 2012 Performance Marketing AwardsA few weeks ago I wrote a post called  “What is ExactView Affiliate Management Tracking Technology?” that outlined the incredible new technology of Performance Horizon Group and how it might change how merchants and internet retailers manage their online marketing programs.

A press release recently released explains how and why Performance Horizon Group’s advanced affiliate management tracking technology just won this year’s “Best New Entrant” at the 2012 Performance Marketing Awards.

New York, NY, May 23, 2012 – Performance Horizon Group (PHG), a leading provider of performance marketing technology, secured a win for ‘Best New Entrant’ at the 2012 annual Performance Marketing Awards at the Grosvernor House Hotel in London on May 15, 2012. (more…)

Basic PPC Best Practices for Affiliates

One of my colleagues and I got into a discussion about PPC basics for affiliates and affiliate managers because many seem to be dabbling in it without really knowing what they are doing. Although there are many affiliates who are pay per click savvy, there are others who are beginners and are not getting the results they need. They are bleeding away their ad spend by the minute.

As an affiliate manager it’s important to at least understand the basics of PPC so you can help your affiliates have stronger ad campaigns to generate better results for both of you.

Carley Bakker of CKK Internet Marketing shared these PPC best practices when starting a campaign to set the foundation for better results. (more…)

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