As the affiliate marketing space continues to grow and flourish, mergers and acquisitions are becoming more of a norm.
Last month, Global Performance Marketing leader, Affiliate Window, part of the Zanox Group, announced their acquisition of US leading affiliate network and tracking platform, ShareASale.
I had the opportunity to interview, CEO of Zanox, Mark Walters, about the recent acquisition, and why they chose ShareASale as their #1 pick for their North American expansion.
Q: How did you chose ShareASale as the company to buy, and why did you make that decision now?
ShareASale was an obvious fit, their culture, their reach and their reputation (both ethically and performance wise) are just a few of the factors that made them stand out. We’ve been talking with Brian for a while and there was a no set time limit for this to complete. It was more important for him to understand the value of this step from an internal and external perspective. It became as much for Brian to select us as it was for us to select ShareASale. (more…)