Affiliate Networks and Tracking Platforms, The Best of 2020. Part 4: Awin

In the continuation of my series called “Affiliate Networks and Tracking Platforms, The Best of 2020” (in support of my good friend Leenie), I have the great pleasure of introducing you to Global Affiliate Network, Awin!

 

 

History of Awin

Part of the Axel Springer and United Internet Groups, Awin is a global affiliate network with 20 years of experience in the industry. Together with ShareASale and the recent acquisition of Commission Factory, the Awin Group is comprised of 1,000+ employees, over 211,000+ contributing publishers and 15,200+ advertisers, connecting customers with brands in over 180 countries. Operating across the retail, telecommunications, travel and finance sectors, Awin generated $12.4 billion in revenue for its advertisers and $915 million for its publishers in the last financial year.

Following the acquisition of one of North America’s largest platforms, ShareASale, in 2017, the Awin Group’s most recent acquisition of Commission Factory now grants partner reach into the much desired Australia, New Zealand and Southeast Asia markets – which play a crucial part in the Group’s mission to become the partner of choice globally for affiliate marketing. 

Awin emerged in 2017 when consolidating zanox and Affiliate Window operations, both of which had been driving sales for affiliate partners since 2000. zanox grew from a Berlin, Germany, tech startup while Affiliate Window started as a small operation in London, UK. Throughout their histories, zanox and Affiliate Window were repeatedly awarded for innovative affiliate marketing solutions and exceptional service… and now a global community of people, technology and business intelligence insights. No matter what type of partner, level of service, or tools needed to achieve business goals, Awin provides solutions to drive sustainable growth.

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Affiliate Networks and Tracking Platforms, The Best of 2020. Part 2: Impact

As a continuation from Part 1 of my Affiliate Network and Tracking Platform Series to help raise funds for my friend Leenie, and to help educate the world more about the options and variables when selecting an affiliate network or tracking platform, today’s featured Affiliate Tracking Platform is Impact!

Impact: Bringing automation to affiliate partnerships 

Affiliate marketing has advanced and evolved significantly since the 1990s. Increased internet access and the advent of new media channels have forever altered customer behaviors and habits, while ecommerce has grown tremendously. Needless to say, these advancements have brought change to the affiliate manager’s job as well. More potential shoppers and more channels for delivering offers have made managing and scaling affiliate programs more complicated than ever. Affiliate managers need a partner solution that handles the nuanced requirements of a modem program.

Impact is a technology company that has pioneered an entirely new way of approaching performance marketing across the whole spectrum of partnerships. Impact accelerates enterprise growth by providing automation to discovering & recruiting, contracting & paying, tracking, engaging, protecting & monitoring, and optimizing all types of partnerships. This is not only true for traditional affiliates, but across a larger spectrum of partners including influencers, business-to-business, media houses, mobile apps, ambassadors, social causes, and more.

Impact has grown and evolved from its initial entry in the performance marketing space more than 12 years ago, incorporating new businesses and capabilities to become the market-leader that it is today. With 12 offices in eight countries, more than 500 employees and 1,200 customers worldwide, Impact is the global leader in partnership automation.

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