How to Effectively Reach & Engage Bloggers from #AMDays

It’s Day 2 of the new Affiliate Management Days conference and I’m stepping into a session called How to Effectively Reach & Engage Bloggers presented by Jenny Williams of Skimlinks.

Here are my major takeaways from this session:

  • Skimlinks has over 20,000 publishers that use the Skimlinks technology to help monetize their blogs and content sites leveraging “skim words”.
  • Who is a blogger? There are hundreds of thousands of blogs about every topic you can imagine (entrepreneurial bloggers, marketing bloggers, community bloggers, etc)
  • Bloggers are valuable because they create a huge long tail of influencers who can account for a large portion of your affiliate sales.  (more…)

Skimlinks an Affiliate or Affiliate Network?

Recent Update (several months after original post) : there are several merchants and outsourced program managers who are complaining about Skimlinks being a sub-network and the types of affiliates they are allowing into their network. The original post which made it sound like a positive solution and one to accept into your programs may no longer be accurate. The bottom line is Skimlinks IS in fact a sub-network and there are pros and cons to this. I encourage you to do your own research and make a decision for yourself as to whether you will allow sub-networks into your program or not. There are many who are for it and many who are against it. It will ultimately be up to you.


There have been a few questions lately about what Skimlinks is and how it fits into the affiliate marketing world. Some question whether it is an affiliate, a network or something in between.

Skimlinks is actually a great affiliate tool that allows an affiliate to easily and seamlessly earn money from text links on their site (perfect for bloggers!) where as Skimlinks puts in an affiliate link to a related product or service for you. Then if a sale is made, both Skimlinks and the affiliate earn money from the sale (25%/75% split respectively).




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