How To Improve Your Affiliate Marketing by Attending Affiliate Summit

affiliate marketing podcastIf you want to improve your digital strategy as an affiliate marketer, exponentially grow your profits for you and your business, then this podcast is for you. Learn from the online marketing elite to reach your growth goals.

Welcome to the Digital Strategy Insights podcast with your host Sarah Bundy, founder and CEO of All Inclusive Marketing. The landscape of affiliate marketing has rapidly changed, which has been trying for some, but beneficial for those who have stuck to their guns.

Listen as this week’s guest Shawn Collins, co-founder of Affiliate Summit answers in depth questions on the ins and outs of his business. Collins has been in the business for nearly two decades and is also the founder of GeekCast.fm, co-editor in chief at FeedFront Magazine and a blogger and author in his own right. Affiliate Summit is at the top of their game when it comes to providing exceptional events for performance marketing.

Sit back and relax as Bundy and Collins take you through Affiliate Summit’s journey, how they’ve triumphed over the tough times, and how they envision the next five years.

Learn From the Best

Affiliate Summit is a name you need to know if you want to learn from the best. As a company they pride themselves on being able to provide a community of education and respect. This is why they are leading the industry in elite marketing conferences.

There is a simple formula to their success, according to Collins it is a case of trying things out, seeing what sticks and being open to collaboration. Before they founded Affiliate Summit, Collins and his co-founder felt something was missing from the events they were attending. There was too much focus on networking and not enough education. So they decided to satiate their thirst for knowledge by creating a place that could mix both.

An Affiliate Summit event is a conference open to all affiliate marketers with all budgets. Hosting the infamous ‘Meet Market’ as well as the traditional ‘Exhibition Hall’ means those who vend and those who attend are getting enough bang for their buck. Creating this alternative space gives Affiliate Summit their edge against other run of the mill trade shows and job fairs.

Increase Your Performance Marketing the Easy Way

Increasing your affiliate marketing performance could not be easier with the help of Affiliate Summit. Attending one of their shows is the easiest way to maximise your networking potential whilst educating yourself from the best. Having a focus on improving your digital strategy means their shows help you grow as an affiliate marketer. Listen the this episode to find out:

  • How have the Affiliate Summit events changed over the years?
  • Why are these shows so important in the industry?
  • What makes the ‘Meet Market’ unique?
  • How do I know if I should attend, or vend?
  • What do I need to do to become an MC?
  • What differentiates a West coast show from an East Coast show?
  • Where is Affiliate Summit going as a company?

Take 20 minutes out of your day as Collins answers all these questions, and more. This is a snippet of all the benefits you will find from attending an Affiliate Summit show and starting your journey to improving your social and digital strategies. An Affiliate Summit show is for you if you strive to give your customers the best quality marketing possible.

Want to get your hands on one of 50 scholarship VIP passes to the next Affiliate Summit event? To find out how, get in touch with Collins via email at shawn@affiliatesummit.com, on facebook.com/shawncollins, or Twitter @affiliatetip.

Want to go to the next show? It will be at the New York Marriott Marquis on August 2nd to 4th, 2015.

If you want a bite-size look into how you can improve your affiliate marketing performance and digital strategy, take a moment to listen to the Digital Strategy Insights podcast. Then feel free to reach out to us at All Inclusive Marketing (www.allinclusivemarketing.com) by visiting the website, via Facebook at Facebook.com/trusttheexperts or on Twitter @trusttheexperts.

AFFILIATE MARKETING EXCLUSIVE: Personal Interview with Shawn Collins

affiliate marketing expert shawn collins talks to sarah bundyI recently had the privilege of an exclusive interview with Shawn Collins for my blog. Shawn has touched so many people in this industry and his work continues to set the bar for leadership and influence in productive and ethical affiliate marketing practices.

Click here to download the exclusive video interview with Affiliate Marketing Expert, Shawn Collins

Shawn’s Brief Bio:

Shawn Collins has been an affiliate marketer since 1997 with a number of active affiliate projects, and a decade of affiliate management under his belt. He is a Co-founder of Affiliate Summit, the leading global conference and tradeshow for the affiliate marketing industry and Co-Editor-in-Chief of FeedFront Magazine. He authored the book Successful Affiliate Marketing for Merchants, and was an editor and contributor to Internet Marketing from the Real Experts. Also, he publishes the annual AffStat affiliate marketing benchmark reports.

Shawn blogs daily on affiliate marketing at Affiliate Tip and co-hosts the weekly Affiliate Thing podcast on GeekCast.fm. Additionally, Shawn has been quoted in numerous publications, including Entrepreneur Magazine, Internet Retailer, Inc. Magazine, the New York Times, and the Wall Street Journal.

Links to Shawn’s Affiliate Marketing Contributions:

Feed Font Magazine (Free)

Geek Cast.FM (Free)

Ask Shawn Collins (Free)

Aff Stat Report (Free)

Affiliate Tip Blog (Free)

Extra Money Answer (Free)

Affiliate Marketers Give Back (Free)

Affiliate Summit Meetups (Free)

Affiliate Summit Webinars (Free)

Affiliate Summit Forum (Free)

Affiliate Summit West, Central and East (Free Info)

In many ways I suppose Shawn is one of my personal heroes in the industry. He’s worked hard to bring a positive name to the industry through quality education and free resources to help those around him. His integrity and “stick to his guns” ethics make him one of the most important leaders in the space, and I’m personally proud to know him and work with him in the betterment of affiliate marketing everywhere.

The Importance of Properly Planning your Brand

Yes, planning. We’ve heard it a million times. “If you fail to plan, plan on on failing”. It sounds cliche but the point is, it’s true. I’ve written several articles on How to Write an Effective Internet Marketing Plan which outlines the very basic elements that should be considered when planning a new online venture.

But what I want to discuss today is the importance of properly planning your brand and what impact having a properly planned brand could mean for you. Your brand is far more than your logo. It’s the synergy between who you are, what you do, how you think, what you represent and how others see you. It’s everything from the look and feel of your website to the values you communicate to your target market.

Let’s have a look at the affiliate marketing industry as an example. There are two ways people in this industry have successfully built brands. One is to brand themselves and the other is to brand their product or company.

1. Your Personal Brand

Examples of individuals who have successfully branded themselves are people like James Martell, John Chow, Missy Ward and Shawn Collins to name a few. These people, when you say their name, have huge brand recognition and chances are, even someone new would have heard their name a time or two.

If you visit their websites they have pictures or “icons” of themselves and have a strongly recognized “voice”. You wouldn’t have to have met them to know what they look like and chances are if you did (for the first time), you might be slightly nervous because they are considered slightly iconic in the industry.

Each of these people make it clear what they do and who they are. James Martell teaches newbie affiliates how to make money online through his Affiliate Marketers SUPER BootCamp. Shawn Collins and Missy Ward are most famously known for co-founding Affiliate Summit the affiliate industry’s largest and most recognized conference. From these other new successful brands and products were born.

But did this all happen by accident? Absolutely not. Each person spent countless hours (even years) carefully planning their brand and delivering a consistent message about who they are and what they do. Its that effort in planning, foresight and consistency that has helped them become the household brands they are now.

2. Your Company Brand

The second way to brand in this industry is to focus on your product, service or company as a whole. When you think of ShareaSale you think of honestly, strong ethics, personal attention and warmth toward both merchants and affiliates. You don’t only picture their logo. In fact, I personally am on their website daily and don’t remember exactly what it looks like. But I do know where to find them, know that they will be at all the industry shows and can name at least half their team and call them friends.

We think of the people behind the brand and what they stand for and how they will affect my business and my affiliates. I think about the good tools they offer, the quick response times from their IT department and the fact that when I call for help, I get immediate, friendly attention where I know I will be well taken care of. ShareaSale, through careful planning, long term vision and deliverance of a consistent message, have successfully build a brand around their people and values and as a result are one of the fastest growing affiliate networks in North America.

So I challenge you, whether you are an affiliate or a merchant, to look at the big picture of who you are and what you represent. Look long term toward the feeling people will have when they think of your brand and how they will respond. Then work your way backwards until you achieve it.

Just one thing to note, sometimes your brand might turn out differently than what you expect. At the end of the day, it’s your audience that determines what your brand really means. With proper planning your brand won’t be too far off.

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