Performance Horizon Group Wins ‘Best New Entrant’ at 2012 Performance Marketing Awards

Performance Horizon Group wins at 2012 Performance Marketing AwardsA few weeks ago I wrote a post called  “What is ExactView Affiliate Management Tracking Technology?” that outlined the incredible new technology of Performance Horizon Group and how it might change how merchants and internet retailers manage their online marketing programs.

A press release recently released explains how and why Performance Horizon Group’s advanced affiliate management tracking technology just won this year’s “Best New Entrant” at the 2012 Performance Marketing Awards.

New York, NY, May 23, 2012 – Performance Horizon Group (PHG), a leading provider of performance marketing technology, secured a win for ‘Best New Entrant’ at the 2012 annual Performance Marketing Awards at the Grosvernor House Hotel in London on May 15, 2012. (more…)

What is ExactView Affiliate Management Tracking Technology?

Last month I had a very interesting phone call from one of the original founders of Affiliate Network, Malcolm Cowley. An extremely intelligent and interesting man, Malcolm explained in many details the direction he believed to be the future of in house affiliate marketing optimization.

Now leading the efforts at Performance Horizon Group for ExactView, Malcolm explained many things about why ExactView would make it’s mark in the future of affiliate marketing.

Here’s a quick Q&A summary from our session:

Q: Tell us about Performance Horizon Group and why a merchant would be interested in you.

A: PHG offers a proprietary SaaS platform called ExactView for brands and publishers to manage their key revenue, drive relationships in-house, and make critical decisions through data analysis, thereby limiting risk across their web, social and mobile strategies. Our solutions are designed for several marketing channels including: Affiliate, Lead Generation, Mobile, and Social. (more…)



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