6 Tips to Rock it with ShareASale This Year

shareasale end of year helpful tipsAfter receiving an update from my amazing account manager at ShareaSale, I wanted to share with you a couple of new tools they’ve introduced that may be helpful to you now and in the new year, as well as some life hacks that might make things a bit easier for you moving forward.

They are:

1. The ability to schedule new or update banners in the Creative inventory.  You will now see an “Or Schedule for Later” button when you go to upload a creative or edit a creative. YAY! This is an awesome one for anyone who’s ever been up at 4am PST getting ready to post some banners for a busy sales day.

2. There is a new tool to add in the ability to apply rules to certain affiliate applications by state.  What this means is if you are a merchant who has nexus concerns outside of California, for example, and you have a specific affidavit or form that you’s would like the affiliate to comply with work with the program, you can now do so.

  • The form that the affiliate agrees to and digitally signs can be easily found by navigating to the Your Affiliate List>Links>Download Affiliate Contact Information and importing the document into Excel

3. ShareaSale now let’s you request to enable a privacy waiver for affiliates.  Enabling this function allows affiliates to share their contact information with you.  Yes it’s true! This is great for you because they can share their email address, physical address, etc. with you so you can build closer relationships with them. Double YAY!

4. If you have not already done so, check out the affiliate storefronts, because it is a tool that can be used with nontraditional affiliates who may not have their own websites.

5. Did you know there is the ability to pre-approve affiliates to a program and also expedite their approval to the ShareaSale network (generally cuts at least a day from the process) by using this link?  Yay again!

6. Lastly, this month especially, its recommended that you consider increasing your account deposits.  ShareaSale noted they have found  a lot more programs going offline over the last week (great for sales) but it can often frustrate affiliates. Don’t let that be you!

AND A BONUS TIP! If you haven’t used it already, be sure to check out ShareaSale WIKI!

Hopefully these tips have been helpful as you push to the end of this year and into a new quarter, and as always feel free to contact me with any questions or concerns you may have.

Mobile Ad Network Evolution

Mobile App Downloads Metrics and Attribution Tracking with Mobile Ad NetworksAt the HasOffers Postback event held in Seattle this week, Fred Shu of Manage.com, Paul Cushman of Drawbridge, Hanno Fichtner of Applift, Paul Longhenry of Tapjoy and David Diaz of SponsorPay speak on the evolution of the mobile ad network.

The panel covered where the market was in the mobile ad network space a year ago and where they are today. Here are my key take-aways from this discussion.

  • A year ago bundling was the biggest thing in mobile, specifically in gaming, and this year “gifting” is the hottest thing. This has been beneficial because the user doesn’t feel they are being disturbed, they feel it’s just part of the game.
  • Banner ads don’t really work (as multiple people have said), so more creativity is seen right now in full screen formats of marketing.
  • Get rid of 350 x 250 banners and focus on  320 x 480 and other “mobile” friendly, larger sized banners that impact a larger part of the screen. These still have up to a 21% conversion.
  • The use of bots has decreased significantly and competition has increased exponentially across the board. Segmented targeting is becoming more prominent.
  • Anything that has ROI positive campaigns is what people are focused on, which right now seems to be happening most in androids.
  • If you’re a seller that has a low CPI (Cost per Install), be careful with expectations because you will not likely get a high amount of installs.
  • Pay per Engagement (PPX) models are now becoming more common and creating a new level of interest with publishers which are creating more success than seen in the past.
  • When it comes to retargeting, start with your homepage and understand and test it. Then work your way through your site systematically to measure the success of each page. Whatever works best after testing each systematically, run with. Then test more.
  • Target and test segmented users regularly to understand their lifetime value and true loyalty. Then segment those groups more.
  • Anyone who’s not focused on data is going in the wrong direction.
  • Twitter is staring to move into the field – social media is getting very active in mobile. Facebook announced about 50% of their profits came from mobile / app revenue. Social data is huge and entirely relevant to mobile. Social graphs in apps are useful. Use app cross promotions and “refer a friend” models for mobile app development and growth.
  • More large brands are going to spending more money on mobile and SMS such as American Idol Texting and Apps for voting to drive more sales and consumer engagements now that proven models have been made.
  • Anyone who’s focused on targeting with rewards (driving a person to a point of sale experience and offer them an incentive or reward) has tons of opportunity right now.
  • More apps are starting to deep-link into the app directly, which is becoming more common especially with big brands.
  • “Lookback” windows are generally 48 hours to 30 days. The majority of engagements happen within those windows.

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