Definition of Postback from Wikipedia: "In the context of eCommerce, the term is used to describe a sales transaction notification from payment processors to the merchant's affiliate system site. Specifically a web service written for an affiliate sales tracking software system for third-party merchant system to send or "POST" the data to. The term "Postback" is used here to describe what the payment processor does with the transaction receipt, they "Post Back" to the merchant's affiliate program, notifying them of a successful transaction, where they can then credit affiliates with their earnings."
At the HasOffers Postback event, Peter Hamilton talks about the importance of mobile tracking, attribution and the future of ecommerce today. After recently receiving funding of $9.4 Million from investors, HasOffers is pushing forward aggressively as leaders in the attribution analytics and mobile tracking arena.
Performance marketers are in a position to take over when it comes to mobile. Performance marketers care about data, about the user experience and how to captures the minds of shoppers online.
CPI (Cost Per Install), considered the new "Cost per Lead", is changing how advertisers, networks, affiliate marketers and tracking platforms behave. This applies to anything in the mobile world including app downloads. You no longer have to be the "Googles" of this world to make a difference. Now anyone who can find the user set and understand the data will win.
The HasOffers Postback event connects industry leaders in attribution and mobile tracking with each other. It focuses on the innovations and future of performance marketing and consumer behavior by those on the the cutting edge of this industry. Leaders from Facebook, Google, and Linked In are examples of people speaking and attending this event.
Read more from the HasOffers Postback event here.