What happens behind the scenes at AIM? Affiliate Program Management is not so simple. How do teams manage their affiliate and partnership marketing programs to…
In affiliate marketing (as in any other form of referral or partnership marketing), relationships can often feel transactional. Brands collaborate with affiliates to drive sales,…
Over the past decade, the e-commerce landscape has transformed dramatically, altering the way we shop and conduct business. From its early days of skepticism and…
Welcome to the world of affiliate and partnership marketing, where brands unlock new growth and revenue potential. As a leader in affiliate and partnership marketing,…
In the ever-evolving landscape of the travel industry, staying relevant and reaching new audiences is paramount. With the rise of digital platforms and content creators,…
Key Performance Indicators (KPIs) serve as the compass guiding C-suite executives through the complex landscape of business operations. These metrics summarize the critical factors that…
In the dynamic landscape of modern marketing, CMOs wield significant influence over the direction and success of a company’s growth strategies. Suzanne Darmory, CMO of…
CMOs are hesitant to invest more in affiliate marketing. Read this post to learn why and how to overcome these preconceived notions.
