Behind the Scenes: Affiliate Program Management at All inclusive marketing (AIM)
What happens behind the scenes at AIM? Affiliate Program Management is not so simple. How do teams manage…
Transforming Affiliate Relationships: Moving Beyond Transactions
In affiliate marketing (as in any other form of referral or partnership marketing), relationships can often feel transactional….
The Evolution of E-commerce: Past, Present, and Future
Over the past decade, the e-commerce landscape has transformed dramatically, altering the way we shop and conduct business….
20 Commonly Asked Questions For Brands Moving Into Affiliate Marketing
Welcome to the world of affiliate and partnership marketing, where brands unlock new growth and revenue potential. As…
Navigating the Modern Travel Industry: Leveraging Affiliate Partnerships for Mutual Growth
In the ever-evolving landscape of the travel industry, staying relevant and reaching new audiences is paramount. With the…
A C-Suite’s Guide to Key Performance Indicators (KPIs) by Vertical
Key Performance Indicators (KPIs) serve as the compass guiding C-suite executives through the complex landscape of business operations….
Deciphering the Mind of a CMO: Insights into Partnership Marketing as a Growth Strategy
In the dynamic landscape of modern marketing, CMOs wield significant influence over the direction and success of a…
7 Reasons Why CMOs Do Not Invest More In Affiliate Marketing
CMOs are hesitant to invest more in affiliate marketing. Read this post to learn why and how to overcome these preconceived notions.