Hottest Content Marketing Event of the Year: Content Marketing World 2014

I loved this article Jules Babcock wrote about Content Marketing World as we get closer to the event coming in September of this year. It’s a fun read and absolutely worth checking out if you understand the value of content marketing in the world of digital marketing today.

Imagine the scene: You arrive in Cleveland on September 8th, it’s a gorgeous day and you’re pumped to head to the largest content marketing event of the year, Content Marketing World

After checking into your hotel and tweeting about how excited you are to see Kevin Spacey speak at #CMWorld (maybe you’ll meet him! Wouldn’t that would rock your world?!), you head to the Convention Centre to kickoff the whole event by attending a pre-event workshop.

You can’t miss the mobile business boat so you decided (after tough deliberation of the 12 workshops) on the Constructing and Executing a Mobile Content Marketing Strategy workshop – it’s probably going to be so informative you brought spare business pens, a laptop, a tablet, and a notebook!

By the end of the workshop you’re so pleased with your decision you decide to celebrate by attending the Opening Night Reception for some food, drinks and networking, where those extra business pens will come in handy!

Tuesday starts with a bang at 8:15 when you attend some amazing sessions about The Most Successful, Longest Running 

Retention/Loyalty Program in History, and Skills Needed for Next Generation Content Marketing Teams. You take a break in between sessions to grab some lunch and do some more networking: You missed that guy from that company you want to know more about last night, and just saw him enter the lunch area…Winning! In the evening you head down to see the entertainment, great live music is an excellent way to end any day.

Wednesday morning gives you 15 extra precious minutes in bed before you have to be at the next session on Brandscaping, Andrew Davis is speaking, and you’ve already read his book! Also, maybe today is the day you’ll see Keynote speaker, Award-winning Actor and Producer, Kevin Spacey talk about producing content and branding for Netflix!

Thursday is Industry Labs day, and you’re attending two: Retail, and Professional Services. You’re excited to dive into the workshop to put what you’ve learned so far to good use!

Friday you head home to your team to share with them everything you’ve learned. The amount of tips and tricks you’ve learned for your business will ensure your team is prepared and equipped for the next year of business.

I don’t know about you, but I love an amazing event where I can network with peers and potential business client’s or partner’s, learn more about the industries I love, and learn to be more efficient and produce higher quality products/services. There’s always room for growth, so why not attend this years Content Marketing World?

For more information about the event, follow this link: Content Marketing World or Register here. To see a full list of keynote speakers click here.

How to Discover Hundreds of Powerful Content Ideas for Your Business

This is a live blog post from #OMSummit, Day 2, in San Diego. Session presented by Arnie Kuenn, President of Vertical Measures.

 

content is the key to effective marketing

Benefits of a Blog:

  • Gives you a vehicle to post new content
  • Allows for internal linking
  • Keeps the search engines coming back – Have 434% more indexed pages (in example)
  • Have 2X as many back links (in example)
  • Site gets 55% more traffic (in example)
  • You have 79% more twitter followers (in example)

 

Steps for Solid Content Creation

1. Start with Research (ask and seek the answer to one question: What question do you get asked most often?)
  • Use Google “Discussions” tab to get ideas of discussions going on. Address their main concerns and address them in your content.
  • Use Yahoo, Quora, Twitter and Answers.com to get more ideas and questions around any topic. Do an “exact match” search of your keywords to get ideas.
  • Use Google suggest to expand your long tail keyword list.
  • Use the exact words of the inquiry posts in your title, specifically for questions no one is answering and you will absolutely get to the top of Google quickly.
  • OpenSiteExplorer.org – use this tool to get ideas by searching for competitors – they will give you ideas (in Top Pages) – the results in this search show you the most popular pages listed by your competitors. Use this to generate new post ideas.
  • Create a content list in a spreadsheet – then spend the time answering these questions. Spreadsheet should include: Title based on research), Content Type (blog post, info graphic, video, etc) and the keywords associated to target in the post.
2. Lay Out a 12 Month Content Calendar using seasons and topics that are relevant, and feeding in content from the research completed above.
  • Put this into your actual Google or Outlook calendar. This should be planned at least 90 days out. This should be visible in the team calendar and to the CEO.
3. Create Great Content!
  • Example: Career Guide to Golf. Build it once and it gets thousands of downloads even years later!

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