Over the weekend an affiliate friend of mine decided to try something new with some friends. One of my top performing affiliates over the past 8 years, Leanne, decided to combine the Arbone / Mary Kay “Home Party” model to one of our clients, Blurb.
She invited several of her friends who are veteran scrapbookers and photo-albumists to try out Blurb’s self book publishing platform. She prepared by becoming initimately familiar with their online book building tools and asked our affiliate manager for exclusive codes for each of her guests. Brilliant.
Although this was a trial run with friends to see the response rate and get feedback from attendees to tweak her approach and learn how people would respond to her strategy, the response by those who came was incredible. Everyone who attended brought their laptop and sat building their books on the spot, asking questions that Leanne could answer because of her familiarity with the platform, and at no cost to the attendees due to the exclusive coupons offered by Blurb.
As an affiliate, she can monetize this by charging future attendees for her “Book Building Workshops” while also earning affiliate commission through completed books. Further she gets to create original content for her related blog, which potentially triples her income.
This is an example of how innovative affiliates can bring great value to merchants while finding creative ways to increase revenues. I take my hat off to you, Leanne, as always, for trying something new that will absolutely pay itself off. Well done.