EXCLUSIVE INTERVIEW: Mark Walters on Acquisition of US Affiliate Marketing Leader, ShareASale

Mark Walters Zanox Affiliate Window

Mark Walters, CEO of Zanox

As the affiliate marketing space continues to grow and flourish, mergers and acquisitions are becoming more of a norm.

Last month, Global Performance Marketing leader, Affiliate Window, part of the Zanox Group, announced their acquisition of US leading affiliate network and tracking platform, ShareASale.

I had the opportunity to interview, CEO of Zanox, Mark Walters, about the recent acquisition, and why they chose ShareASale as their #1 pick for their North American expansion.

Q: How did you chose ShareASale as the company to buy, and why did you make that decision now?

ShareASale was an obvious fit, their culture, their reach and their reputation (both ethically and performance wise) are just a few of the factors that made them stand out. We’ve been talking with Brian for a while and there was a no set time limit for this to complete. It was more important for him to understand the value of this step from an internal and external perspective. It became as much for Brian to select us as it was for us to select ShareASale. (more…)

Affiliate Window (Buy.at) Stepping Up Their Game

affiliate window performance marketing network reviewedAccording to Affiliate Window, formerly known as Buy.at, they are the first affiliate network to proactively combat the risks brought about by the recession and expose advertisers who haven’t cleared their existing publisher invoices on time. In one of the boldest moves by a network in recent times, Affiliate Window is putting publishers first by allowing them to manage their cash flow by indicating which retailers pay promptly and reliably. The way it works is relatively straight forward:

 

  • Any advertiser operating on a green status is completely safe to promote and will pay very very quickly.
  • Any advertiser operating on an amber exposure level 1 status is a low risk advertiser who pays Affiliate Window via Direct Debit but has exceeded their credit insurance limits.
  • Any advertiser operating on an amber exposure level 2 status is a medium risk advertiser who has exceeded their credit insurance limit.
  • Any advertiser operating on an amber exposure level 3 status is a medium risk advertiser, within their credit insurance limit but with overdue invoices.
  • Any advertiser operating on an amber exposure level 4 status is a high risk advertiser, they have exceeded their credit insurance limit and have overdue invoices.
  • Any advertiser operating on a red status should be avoided.

 

This is a great new feature exclusive to Affiliate Window that will help affiliates know which programs to join and which to be weary of. So far it has been positively embraced by the affiliate community, particularly those that have suffered from advertisers going into administration resulting in non-payment.

What should you take away from this? If you’re a merchant, pay on time! If you’re an affiliate, you now have tools to make sure you’ll get paid properly. I like the addition and look forward to seeing more ways we can help affiliates while increasing the standards of merchant behaviour.

 

About Affiliate Window:

Affiliate Window is an award-winning performance marketing network. Over a hundred advertisers with more being added every day. Our offering ranges from big name brands such as British Ariways, Ticketmaster and Ticketsnow, to niche retailers like Zone Alarms looking to grow their online presence. Affiliate Window is committed to developing market-leading technology to assist the performance of both advertisers and publishers, such as the development and initial implementation of the Darwin Marketplace.

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