According to Affiliate Window, formerly known as Buy.at, they are the first affiliate network to proactively combat the risks brought about by the recession and expose advertisers who haven’t cleared their existing publisher invoices on time. In one of the boldest moves by a network in recent times, Affiliate Window is putting publishers first by allowing them to manage their cash flow by indicating which retailers pay promptly and reliably. The way it works is relatively straight forward:

• Any advertiser operating on a green status is completely safe to promote and will pay very very quickly.
• Any advertiser operating on an amber exposure level 1 status is a low risk advertiser who pays Affiliate Window via Direct Debit but has exceeded their credit insurance limits.
• Any advertiser operating on an amber exposure level 2 status is a medium risk advertiser who has exceeded their credit insurance limit.
• Any advertiser operating on an amber exposure level 3 status is a medium risk advertiser, within their credit insurance limit but with overdue invoices.
• Any advertiser operating on an amber exposure level 4 status is a high risk advertiser, they have exceeded their credit insurance limit and have overdue invoices.
• Any advertiser operating on a red status should be avoided.

This is a great new feature exclusive to Affiliate Window that will help affiliates know which programs to join and which to be weary of. So far it has been positively embraced by the affiliate community, particularly those that have suffered from advertisers going into administration resulting in non-payment.

What should you take away from this? If you're a merchant, pay on time! If you're an affiliate, you now have tools to make sure you'll get paid properly. I like the addition and look forward to seeing more ways we can help affiliates while increasing the standards of merchant behaviour.

About Affiliate Window:

Affiliate Window is an award-winning performance marketing network. Over a hundred advertisers with more being added every day. Our offering ranges from big name brands such as British Ariways, Ticketmaster and Ticketsnow, to niche retailers like Zone Alarms looking to grow their online presence. Affiliate Window is committed to developing market-leading technology to assist the performance of both advertisers and publishers, such as the development and initial implementation of the Darwin Marketplace.