Recap of the New Affiliate Management Days Conference 2012 #AMDays

Sarah Bundy Speaking at Affiliate Management Days ConferenceToday is my first day back after attending the first Affiliate Management Days conference inSan Francisco, which I believed to be a great success for Geno Prussakov‘s first show ever. #AMDays is a conference dedicated solely to the education and advancement of affiliate managers from around the world. I had the privilege (and challenge) of live blogging the entire conference for SarahBundy.com, Small Business Trends and the AMDays Blog itself. Here is a quick access list to the sessions I live blogged during the show:

Sarah Bundy blogging at the first annual Affiliate Management Days show

Sarah Bundy live blogging at Affiliate Management Days show

 

  1. The Science of Influence And Persuasion by John Greathouse, a partner at Rincon Venture Partners, a venture capital firm investing in early stage web-based businesses.
  2. Newest Adware and Affiliate Marketing Abuses by Ben Edelman, Assistant Professor, Harvard Business School
  3. Using Web Analytics to Grow Your Affiliate by Kevin Webster, Internet Marketing Manager at Forbes Custom Products
  4. Panel: Inside the Mind of a Super Affiliate featuring Super Affiliates Tony Pantano of IMWave (search publisher), Kim Rowley of KIMarketing (super blogger) and Kiva Kumar of TheFind.com (shopping engine).
  5. Maximize Your Affiliate ROI with Checkout Optimization by Linda Bustos from Elastic Path Software
  6. Educating Internal Business Teams About Affiliate Marketing by Ryan Diehl of Best Buy
  7. Affiliate Marketing for Facebook by by Marc Phillips of Skumatic
  8. Leveraging Online Video for Affiliate Programs by John Greathouse of Rincon Venture Partners
  9. How to Effectively Reach & Engage Bloggers by Jenny Williams of Skimlinks
  10. Leveraging the “Offline” Channels by Keynote Jason Spievak, CEO of Ring Revenue
  11. Trends & Innovations in the Affiliate Marketplace by Google’s Ali Pasha
  12. Types and Value of Affiliates – Keys to Running a Healthy, Profitable Affiliate Program by Kush Abdulloev of VMInnovations
Sarah Bundy speaking at the affiliate management days show

Sarah Bundy speaking at AMDAYS

All in all I was very impressed by the caliber of speakers and appreciated the intimate setting of about 100 attendees. This gave me the greatest opportunity to network with high caliber people in the industry.

I also got to speak at the show on How to Recruit Super Affiliates – and several people approached me after including the affiliate managers from Best Buy, Ancestry.com and Sandals Resorts (who won our free affiliate program audit worth $500) to name a few.

It was great to meet such fun and interesting people. I will definitely be back next year. This is the perfect show for those interested in furthering their affiliate management expertise, professional development and connections with respected colleagues.

First Ever Affiliate Management Conference: Affiliate Management Days 2012

Affiliate Management Days 2012There has been some hustle and bustle the last few weeks with some great affiliate related conferences coming up over the next couple of months. Affiliate Summit West 2012 (#ASW12) is just around the corner and with thousands of attendees it’s bound to be another great show.

However something new has come into the space recently that also deserves some attention. Affiliate Management Days 2012 (#AMDays), the industry’s first conference targeted specifically toward affiliate managers and business owners looking to get into the space, will be held in San Francisco on March 8th and 9th.

This event is part of the Data Driven Business Week and will be made up of two full days of informational sessions related to properly and effectively managing affiliate programs. The list of speakers is impressive, ranging from Tim Ash, CEO of SiteTuners to Ben Edelman, Assistant Professor at the Harvard Business School.

This event will be a new “must attend” for affiliate managers looking to properly optimize their programs, improve their skills, keep up with industry issues, trends, industry benchmarks and best practices.

Some of the topics will include Trends & Innovations in Affiliate Marketplace (presented by Ali Pasha of Google), Top 10 Tips for Combatting Affiliate Fraud (presented by Joanna Lord of SEOmoz), and The Latest Tricks, Traps & Techniques Black Hat Affiliates are Using to Cheat Your Affiliate Program (presented by David Naffziger of BrandVerity) as examples. I personally will be doing a session on How to Find & Recruit Super Affiliates Into Your Program. You can find the entire conference agenda here.

I think it’s an important time for a conference like this to be introduced into the marketplace. With the mass expansion of affiliate programs and few affiliate managers having the experience to be a strong leader and thoroughly effective in their work, it’s about time a conference dedicated to the betterment of affiliate management was put forward.

I’m personally looking forward to checking it out. Like affiliate summit in the early days, I feel it will grow year over year and contribute to the betterment of merchant affiliate programs and the affiliate marketing industry around the world.

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