2014 is here and to differentiate yourself and get ahead of the pack, its essential to know where you're going and how to get there. In order to do that, every business needs to have a clear purpose and goals, a reason for doing what they do that's greater than themselves. It's their "Why?". One of the most useful TED Talks I've seen talked about what makes successful businesses, like Apple and Amazon, from the simple concept of starting with your "Why" first.
All Inclusive Marketing has the very clear purpose of pushing our industry forward and improving the lives of those around us. We do a ton of volunteer work for different boards, such as the Online Marketing Institute, The School of Internet Marketing and the Performance Marketing Association.
We work closely with our industry partners, clients, affiliates and team in order to ensure they are equipped with the proper tools and expertise they need to stay ahead and take a strong leadership role in what they do.
We contribute hours upon hours of content, videos, educational material, all for the purpose of pushing this industry forward in the right direction and it falls entirely in line with our DIGG Motto: to Delight, Innovate, Grow and Give Back. Every decision we make in our business needs to fall into one or more of these categories. If it doesn't, we don't do it.
So in 2014, I ask you, what is your purpose? What is your WHY? What makes you and your company tick, the something that's much bigger than just making money that fulfills what you do?
With that, and your eye on the ball of living and breathing your "why", 2014 will be bound to hold great things for you too!