Performance Horizon Group Wins ‘Best New Entrant’ at 2012 Performance Marketing Awards
A few weeks ago I wrote a post called “What is ExactView Affiliate Management Tracking Technology?” that outlined the incredible new technology of Performance Horizon Group and how it might change how merchants and internet retailers manage their online marketing programs.
A press release recently released explains how and why Performance Horizon Group’s advanced affiliate management tracking technology just won this year’s “Best New Entrant” at the 2012 Performance Marketing Awards.
New York, NY, May 23, 2012 – Performance Horizon Group (PHG), a leading provider of performance marketing technology, secured a win for ‘Best New Entrant’ at the 2012 annual Performance Marketing Awards at the Grosvernor House Hotel in London on May 15, 2012.
In its sixth year, the affiliates4u Performance Marketing Awards showcase companies and individuals for their achievements and contributions to the performance marketing industry. The ‘Best New Entrant’ award was open to individuals and companies who entered (or re-entered) the performance marketing sector in the past year and made an immediate and significant industry impact.
This year’s 22 judges, including executives from Yahoo and American Express, recognized PHG as ‘Best New Entrant’ out of five shortlisted companies based on innovation, scalability, market disruption and commercial opportunity size. Judges commented that PHG’s ExactView product had the potential to “overhaul” the industry.
Since PHG launched ExactView, its platform that provides brands with a fully customized white-label solution to manage large partners globally on a performance basis, the company has experienced 20 percent month-over-month revenue growth (1000 percent in 2011) grew its staff to 25 in the U.S. and U.K. and serves 35 brand name clients in 24 countries.
Commenting on PHG’s award, CEO Malcolm Cowley remarked: “Major brands today tell us they require performance marketing technology that offers real-time access to centralized data, scalability, flexibility, reliability and enterprise-level local technical support and payment solutions at a global level.”
Cowley added: “This award reflects our ongoing commitment to position PHG as a company that meets these needs and helps brands through this transitional period to plan for growth and long-term success in performance marketing related channels.”
About Performance Horizon Group
Performance Horizon Group (PHG) is disrupting the multi-billion dollar performance marketing space with its patent pending global technology. The company’s flagship product, ExactView, is a leading platform for brands and their agencies to manage key revenue, drive relationships in-house, make critical decisions through data analysis and limit risk across their web, social and mobile strategies. ExactView’s tracking, analytics and management tools offer customers the needed platform to increase sales and reduce costs across multiple digital media channels, including affiliate marketing and lead generation. With offices in the U.K. and U.S., PHG is currently monitoring sales and making payments for brands in 24 countries. For further information visit please visit www.performancehorizon.com or follow us @tweetphg.