With Q4 officially starting tomorrow and a whirlwind of excitement around holiday shopping season already underway, I asked a few of our team leaders what advice they would give advertisers who are looking to capitalize on this year's final and most exciting sales season.
Here are some great tips from a few of our key strategists, here at All Inclusive Marketing, to help you be more successful this holiday shopping season:
Social Media Strategy
- Using Pinterest showcases your favourite items beautifully: Include a detailed description, link to the product, and price- This can answer all your consumer's questions and lead to that final sale.
- If you're a fan of Twitter, include pictures or video's with a quick fun caption and link to the product page, but remember: Stagger your product Tweets to reduce the risk of sounding/looking overly salesy, it can result in being ignored or un-followed.
- Facebook is excellent for gaining lots of interest- but remember to build on your existing relationship with your fans: Give them a holiday gift or run a Christmas Contest!
- LinkedIn is a perfect channel to share news about various holiday offers your company is providing. Write a brief blog post to update your company profile with, and don't forget to include that image!
Remember- It's the holidays! Spread some cheer by sharing some fun quick pics from your staff Christmas party, or Secret Santa gift idea's you thought up for your staff members & colleagues! - Jules Babcock, Social Media Strategist
Affiliate Marketing Strategy
Holidays shopping is a perfect time to create buzz about your services/products, and increase your sales! You are aware of this, and other merchants are as well. If you have an affiliate program, it is very important to contact your target affiliates/bloggers now, to schedule placements and promotions before they are fully booked. Make your affiliates' life easy, by providing some exclusive content they can take inspiration from, while writing they reviews etc. - Frank Ravanelli, Affiliate Marketing Specialist
There is a ton of opportunity over the next two and a half months to boost sales, and as Jon Levine pointed out, there are five holidays (and seven major shopping days) all happening in the next few weeks.
What are you doing to ensure your success in the coming weeks?