Leveraging Online Video for Affiliate Programs #AMDays

Sarah Bundy blogging at the first annual Affiliate Management Days show

Sarah Bundy live blogging at Affiliate Management Days show

I’m live blogging the second day of the Affiliate Management Days conference (#AMDays) and am listening to a session by John Greathouse of Rincon Venture Partners on Leveraging Online Video for Affiliate Programs. Here are my notes from the session:

Online video marketing is maturing.  YouTube – more views, longer views, more reviews.

Problems:

  • Advertisers can’t efficiently gain access to large audiences alongside high quality content
  • Influences can only produce one or two 3-minute videos per week. Can’t invest in production / marketing
Solutions:
  • Big Frame, Maker and MAChiniama.com are  media companies that provide marketing an production resources for YouTube influencers, and creates video advertising that’s targeted.
  • Networks for video tracking are forming
Trends:
  • Talent is Being Professionalized
  • Ads are moving beyond pre-rolls and translucent banners to videos before videos. (i.e.: Day DeStorm / Ryobi / Home Depot)
How does this relate to affiliate marketing?
  • Clickable video ads offer publishers a new revenue stream
  • Generates product interest
  • Moves you beyond last click tracking
Tools to note to help with video expansion and monetization (which are supported by some affiliate networks noted below):
Mevio – shareasale / impact radius / buyat
Jetcast –  shareasale / impact radius / buy at
YuMe –  shareasale / impact radius / buyat
Addroid
ViewBix
Cinsay
DotStudioz
Coull
Bottom line from this session: there are tools available today that affiliates can use to track clicks through links on videos, and there are some networks already working to support this. Start testing and playing with this to see what success there is, and focus on YouTube for your tests because that’s where the users and tools are focusing. For more info on video marketing visit www.infoChachkie.com.

Skimlinks an Affiliate or Affiliate Network?

Recent Update (several months after original post) : there are several merchants and outsourced program managers who are complaining about Skimlinks being a sub-network and the types of affiliates they are allowing into their network. The original post which made it sound like a positive solution and one to accept into your programs may no longer be accurate. The bottom line is Skimlinks IS in fact a sub-network and there are pros and cons to this. I encourage you to do your own research and make a decision for yourself as to whether you will allow sub-networks into your program or not. There are many who are for it and many who are against it. It will ultimately be up to you.

— ORIGINAL POST —

There have been a few questions lately about what Skimlinks is and how it fits into the affiliate marketing world. Some question whether it is an affiliate, a network or something in between.

Skimlinks is actually a great affiliate tool that allows an affiliate to easily and seamlessly earn money from text links on their site (perfect for bloggers!) where as Skimlinks puts in an affiliate link to a related product or service for you. Then if a sale is made, both Skimlinks and the affiliate earn money from the sale (25%/75% split respectively).

I signed up to see what it was about myself and here are the instructions I got emailed to me once approved:

“To install Skimlinks on your site, you first need to login to your account using your username (which is the email address you registered with: sarah (at) allinclusivemarketing.com) and set your password here:

http://skimlinks.me/uNPdWJ

Once logged in, you’ll be guided through the process of installing Skimlinks on your site. Installation is really straightforward: copy and paste the Skimlinks Javascript into your site’s footer. If you are using one of the following platforms, we have a dedicated installation guide which can be found under the Installation tab in your Account Interface: WordPress, vBulletin, Blogger, Typepad, Tumblr and Glam. If you don’t want to add the code yourself, we’ll show you how to send all the relevant details to your tech team.

Your Skimlinks account also allows you to:

  • Monetize content keywords with our SkimWords product
  • Run detailed revenue and activity reports
  • Check your balance
  • Search for suitable merchants
  • Apply to use Skimlinks on additional sites
  • Add new users to your Account
  • Access our extensive suite of publisher tools, specifically designed to help you get the most out of your content

To get most out of our service, we recommend adding product links and references to any content that is relevant. SkimLinks will turn these merchant links into their equivalent affiliate link, and SkimWords will turn product references into unobtrusive shopping links. Both services are automatically enabled on your site when you add our code. You can downgrade or deactivate any feature at anytime on the Installation page of the Publisher Interface.

If you have questions on any of the above, please visit the Support pages once you’ve logged into your account.

Thank you for choosing Skimlinks to help you earn more money from your content!”

Here’s what it looks like live:

Note to Merchants: Skimlinks gets to approve the affiliates, which means you don’t. However they have very strict rules about who is eligible and you can stop using their service at any time as well as request particular affiliates be removed from their service (though it’s up to them whether they remove them or not).

Skimlinks was nominated in 2010 as affiliate tool of the year in 2010 on AbestWeb by Wade Tonkin, Affiliate Manager of Footfall Fanatics. It is also used by many reputable affiliates including some of the founders of Affiliate Summit.

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