Neil Patel is a New York Times bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
What I love about what I do is meeting some of the greatest minds in digital, affiliate and growth marketing. While I was travelling in Thailand last month, Neil and I ended up speaking at the same Affiliate Marketing Conference, and had a great chat about food, travel, Vancouver, Seattle and what makes marketing great.
As the co-founder of several multi-million dollar digital companies, including Crazy Egg, KISSmetrics and Quick Sprout, AND as a personal advisor to some of the largest brands in the world, Neil knows what he's talking about.
I was lucky enough to interview Neil about his thoughts on Affiliate Marketing. Here is what he had to say:
Q: Affiliate Marketing means many things to many people. How do you view and value affiliate marketing in the overall marketing mix for brands looking to drive incremental revenue and new customer acquisitions?
Neil: Affiliate marketing is great. It allows smaller companies to grow without having to take large risks. With marketing becoming more expensive and competitive, you have to no choice but to leverage all channels if you want to grow. And of course, affiliate marketing should be in that mix. (more…)