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Six Digital Marketing Tips for Retailers this Holiday Season

Digital marketing tips for retailers #HolidayShopping

Digital marketing tips for retailers #HolidayShopping

With Q4 officially starting tomorrow and a whirlwind of excitement around holiday shopping season already underway, I asked a few of our team leaders what advice they would give advertisers who are looking to capitalize on this year's final and most exciting sales season.

Here are some great tips from a few of our key strategists, here at All Inclusive Marketing, to help you be more successful this holiday shopping season:


SEO Strategy

As September rolls around, there is always a looming sense of urgency while merchants and their marketing teams prepare for the major Holidays.  Some merchants increase their marketing budget, and as a result, decide to incorporate SEO as an additional channel.  The decision can be hasty given the timeline, and leaves open the chance of  hiring an SEO who uses outdated or questionable techniques (especially if the SEO is tasked with getting results in time for the upcoming holidays!).
With new search engine algorithms measuring backlink quality and velocity, the long term result to this type of decision can be devastating.  My advice to merchants is this: If you are considering SEO for this Holiday season, you’ll probably be considering it again next year.  In that case, take your time to find the right team now, and task them with performing steady, effective SEO in anticipation of the 2015 Holiday season.
By same time next year, you won’t be making rash decisions about SEO – you’ll already be well positioned for the holiday rush.  Further, you’re SEO campaign should already be producing a positive ROI, giving you extra revenue to invest in additional holiday marketing efforts. - Jared Mumford, Senior SEO Specialist 


Tech Strategy

Try to establish and enforce a code freeze starting on October 1.  That means, no changes to page layout, no shopping cart changes, no changes to anything that involves website experience.  As fourth quarter heats up, your site needs to be able to handle all the extra traffic and transactions.  If something breaks, causing a drop in conversions, it could be very challenging to figure out the root cause of the issue.  Further, because there is a constant flow of traffic in Q4, every second the site is down equals lost revenue. - Carolyn Kmet, CMO


Business Strategy

Meet the needs and engage with today's connected shopper! Nowadays, and especially during the holiday, people are looking to shop as comfortably as possible from their mobile devices or desktop in order to save time and avoid lines. Having an optimized website, fast checkout process and preparing your e-store early on to rank 1st in Google for specific keywords will allow stores to staying on top of customer's needs and offer shoppers a great experience to find the products they like and buy conveniently. In the meantime, having a strong inventory management system and the ability to quickly ship to a broad range of destinations efficiently will allow merchants to increase customer satisfaction and boost sales.  - Julia Stanescu, Director of Business Strategy & Development 


eCommerce Strategy

The key to a smooth and successful holiday season is the scheduling and management of IT and developer resources. So many changes take place on websites during the holiday season, whether it be thematic changes to align with the current holiday, landing pages that need to go live and expire on schedule to align with campaigns or product and pricing changes to reflect holiday specials, there's a lot of technical need in a short period of time. There're five holidays between October 31st and January 1st (seven if you count Black Friday and CyberMonday), so keeping your site and products up to date and inline with your campaign goals is key. This means ensuring that your IT and development teams have a clear understanding of those goals and a strategy to make them happen. - Jon Levine, Director of eCommerce


Social Media Strategy

Using social media as a sales tool can be a great idea for the Christmas Shopping season, however, you want to make sure you're doing it right so you can gain that optimal outcome. So here are some tips:
  • Using Pinterest showcases your favourite items beautifully: Include a detailed description, link to the product, and price- This can answer all your consumer's questions and lead to that final sale.
  • If you're a fan of Twitter, include pictures or video's with a quick fun caption and link to the product page, but remember: Stagger your product Tweets to reduce the risk of sounding/looking overly salesy, it can result in being ignored or un-followed.
  • Facebook is excellent for gaining lots of interest- but remember to build on your existing relationship with your fans: Give them a holiday gift or run a Christmas Contest!
  • LinkedIn is a perfect channel to share news about various holiday offers your company is providing. Write a brief blog post to update your company profile with, and don't forget to include that image!

Remember- It's the holidays! Spread some cheer by sharing some fun quick pics from your staff Christmas party, or Secret Santa gift idea's you thought up for your staff members & colleagues! - Jules Babcock, Social Media Strategist 


Affiliate Marketing Strategy

Holidays shopping is a perfect time to create buzz about your services/products, and increase your sales! You are aware of this, and other merchants are as well. If you have an affiliate program, it is very important to contact your target affiliates/bloggers now, to schedule placements and promotions before they are fully booked. Make your affiliates' life easy, by providing some exclusive content they can take inspiration from, while writing they reviews etc. - Frank Ravanelli, Affiliate Marketing Specialist

There is a ton of opportunity over the next two and a half months to boost sales, and as Jon Levine pointed out, there are five holidays (and seven major shopping days) all happening in the next few weeks.

What are you doing to ensure your success in the coming weeks?

There is Still Honor in Business. $27,000 Says So.

Itamar Cohen, Owner and CEO at ZIPIT

Two and a half years ago All Inclusive Marketing helped a client called ZipIt Zipper Bags with an integrated online marketing plan and digital integrations. They hired us to optimize their website, increase conversions, perform affiliate marketing and search marketing duties, and naturally, we put several of our best people on the job.

A few months into the contract and after having several delays in payment from the client with promises of "the money is coming next week" we got ourselves into a big hole. We paid our team on time and in full, not expecting that one day several months in, ZipIt Zipper Bags would just disappear and back out completely...

When you're a start up this is a really hard and expensive lesson to learn. We took great care of our team and their account, but didn't receive a cent in return and went $27,000 into a hole in the process of doing what we thought was right.

As it turns out, there were two different partners and a strange legal arrangement between the owners of ZipIt. One owner had rights over the online store under one legal name, and the other over the offline distribution and sales. The owner of the offline sales and distribution, Itamar Cohen, had no idea that our team was $27K in a hole because of the other owner's dishonesty and poor money management.

Through a legal battle of their own, they parted ways and Itamar Cohen got ownership of the whole company, including the online store, and promised to honor what was due and pay it back in full, no matter how long it took, even though we didn't have the contract with him. He gave us his word.

To many people in business, a person's word doesn't go very far, but week after week Itamar called to update us on his progress, on his finances, shared his online sales stats so we could see how they were progressing (naturally we weren't touching this account anymore at this point). Some weeks he couldn't pay anything. Some weeks he'd send $500 or $700.

It's been two and a half years since we lost $27,000 on a client we wanted to help. Two and a half years later, and just as he promised, Itamar Cohen has paid back every penny owned, even though it was not him we had the direct contract with. He proved that honor does still exist in business and a man's word can still be worth something at the highest level of corporate promises, contracts aside.

I have the utmost respect for this man, who did what was right, even though legally, he didn't have to. It's great to know ZipIt is now entirely under the care of a man who understands true business sense and takes great care of those around him. It's leaders like this who make the greatest companies.

Itamar Cohen, CEO of ZipIt, receives my medal of honor in business this year hands down.

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What is The Future of Wearable Technology?

Google Glass - What is Wearable TechnologyYou may already have heard the term "wearable technology" already, if not, prepare for the torrent. It's on the verge of becoming an integral part of our lives. What is it? It's a broad term that refers to technology that can be worn as clothing or an accessory that incorporates advanced technologies.

The technical term for wearable tech is "Augmented Reality". For the rest of us it simply means technology that fits seamlessly into our lives in a form that we are already familiar with like eyewear, contact lenses (yes, I'm not kidding), a watch, a wristband, clothing, jewelry or an accessory.

Is this for me you ask? Well, I believe that there will be one or several devices that will resonate with you. Why Not? Think of everyday applications where you normally turn to your smartphone, tablet, laptop or a single purpose device and re-imagine them as part of something you already wear.


Say, for example, your goal is to shed a few pounds. You can turn to a simple wristband like Nike+ Fuelband that incorporates an accelerometer that measures your movement and converts it into calories burned. You set your daily goal, put it on and it tracks your activity which you can see on the band's display along with distance travelled and the time. Your smartphone will give you more data so that you can track your progress over time.


How about something that all smartphone users can use: a convenient way to charge your phone during the day. "Power Pocket", a prototype uses body heat to generate an electrical current that will charge your phone. Surely it makes sense to slip your phone into your back pocket to charge it rather than duck into a coffee shop to try to find that coveted outlet where you have to sit around and wait for it to get some juice?


Some of us still wear a watch that will tell the time and may have additional functionality such as a calendar, lap timer, interval timer and an alarm. Take that a step further by adding Wi-Fi and Bluetooth connectivity and a more advanced computer that will enable it to run mobile apps, communicate messages, record or playback sound, take, or show a photo and video and you start to see the potential. The memory could be stored in the form of a removable SD card that we already use in cameras. Push it even further and add in GPS, a heart rate monitor, a way to view your social media, make a phone call via an app, tether it to your smartphone and you see the departure from a simple timepiece to a wearable technology with an abundance of useful applications.


Now imagine a pair of glasses that can take a photo by tapping the arm or simply telling it to "take a photo", record a video, send a message, share what you see, get directions, ask for a translation or to ask Google anything... all while remaining hands-free. Google is in the process of developing a prototype called Google Glass Explorer Edition which will do all these things and likely much more when it becomes commercially available in 2014. Have I grabbed your attention yet? No, here's a video that will show you a really fun everyday use for Google Glass in under three minutes: http://youtu.be/O9aNzzWv_iM


Photo Credits: Google Glass

Record Video from your Google Glass

Record Video from Google Glass


Talk to friends on video with Google Glass

Talk to friends on video with Google Glass

Google Glass GPS

Never get lost again with Google Glass GPS

Check flight times with Google Glass

Check flight times with Google Glass

Google Glass in Color

Google Glass Hardware - Five color options.

The potential applications for wearable tech are remarkable. We have become so attached to our current devices that it looks like a reasonable assumption to make that we'll be wearing them soon. Of course we are so used to outstanding industrial design from companies like Apple that these new prototypes will have to undergo a serious makeover before we're all salivating at the prospect of owning one or more of these devices.


In the meantime entrepreneurs, engineers, investors, visionaries, designers and developers around the globe are engaged in exploring the potential uses in healthcare, wellness, lifestyle, computing, communication, security, safety and fashion. Analysts predict that wearable technologies will be a monumental $30-50 billion market within the next five years.


Visiongain forecasts that the market will already be as large as $4.6 billion by the end of this year.


Useful links:
What is Google Glass
What is Scope
What is Seebright
What is Innovega
What is Glass Up
What is Pebble
What is Sourcebits
What is Investopedia




Now for the pressing question. How do you think wearable technology will affect the future of digital marketing?


Content Credit: Aftaab Gulam, Wearable Technology Specialist

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What's Your Personal or Business Mission Statement? Here's Mine.

Due to several life changing events over the last few weeks, I've decided to write out my personal mission statement. I used www.franklincovey.com/msb to create mine. I encourage you to do the same for yourself, your business or your family here too.


My Personal Mission Statement

I am at my best when I'm well rested, motivated and have a clear vision of what I'm doing.

I will try to prevent times when I am scattered or unprepared, tired or over-stretched thinking about too many things. I am unhappy when I have too many balls in the air so will refrain from committing to more than I can handle.

I will enjoy my work by finding employment where I can be with people and learning new things. This can be in any capacity: selling, coaching, training, brainstorming, strategizing, motivating, teaching, leading or inspiring. I get my best energy from those around me, especially when I can inspire and learn from them.

I will find enjoyment in my personal life through spending time with family and friends. I will experience and share the best life has to offer with others: travel, food, wine, laughter, nature, movies, books and learning new things.

I will find opportunities to use my natural talents and gifts such as being a good friend, mother, wife, daughter, sister, co-worker, etc. I'm a natural leader and a team player. Communication and leadership are two of my strong points, along with creativity and passion.

I can do anything I set my mind to. I will build a business that becomes world renowned and respected within my industry, then sell it. I will travel the world and enjoy experiences with people I love.

My life's journey is an extension of my mother: kindness, drive, determination and adventure. I'm here to make a positive difference in the world in every way I can - by being a great mom who will raise children who will also make positive differences in the lives of those around them, by being a great wife whose husband's life is better because of her, by being someone whose friends and strangers would cry over when I die because they knew I loved and cared for them so deeply.

I want to find a peaceful balance in my life - one that allows me to enjoy prosperity, good health, spiritual peace, laughter and lots of time with family and friends.

I will be a person who everyone I have ever loved, influenced, impacted and adored will come to my 80th birthday. That includes my kids, husband, brothers and friends, my neighbors and people I’ve ever worked with who were changed somehow by knowing me. I would want them to say that they did not know anyone who loved everyone as much as I do, that I worked hard for my family and friends and created incredible success for those around me, not because I was greedy but because I was selfless. I want them to say that I was compassionate and kind to everyone and that I was a fabulous friend because I was always there and could be trusted with the things that mattered the most. I would want them to say they loved being around me because I was so much fun – and that we had many adventures together.

My most important future contribution to others will be that no matter what happens in my life, I will always be there, at the drop of a hat, for anyone who calls on me, or needs me at any time for any reason, and that I will always be there giving of myself selflessly so others can enjoy a better life, feeling safe, well loved, and cared for in my presence.

I will stop procrastinating and start working on:

Getting back into shape to the point I can sprint two blocks and still feel great. Spending more quality time with my kids: just the three of us, or one on one, so I can really focus on them. Spending more time with my family and friends. Planning, setting goals and sticking to them.

I will strive to continuously incorporate the following attributes into my life:

  •  Joie De Vive
  •  Compassion
  •  Dedication

I will constantly renew myself by focusing on the these dimensions of my life:

  • Get into shape, join a class, finish my black belt, become flexible and strong again, build my core. Stretch.
  • Pray daily. Pray with my family. Meditate regularly. Breathe deeply and relax my mind often.
  • Learn new things regularly. Take mental breaks to rest and absorb. Read often. Be creative (draw, write, paint, photograph, etc).
  • Focus on completing one task at a time.
  • Spend more quality time with the key people in my life and be present with them without feeling rushed. Really listen to them. Remember what was said. Continue to see people at least once per week, but perhaps also spend time on Skype or phone with people just listening and being present.
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Facebook Mobile User Acquisition Best Practices

facebook-mobileAttending the HasOffers Postback event - the following post is a summary of my main takeaways. On this panel were Steven Yarger of Trulia, Sambou akalou of Nanigans, Jesse Pujju of Ampush, David Serfaty of Adotomi and Mandy Majchrzak of SHIFT.


Facebook Mobile User Acquisition Best Practices:

  • Facebook drives one of the highest ROAS out there. Divide your Facebook Campaigns into three categories:
  1. Creative
  2. Targeting
  3. Optimization
  • With Facebook Graph-Search it will add a level of localized advertising and relevancy that didn't exist before.
  • Location ads will likely come into the spin of things as well, like Groupon based on your roaming location. For example if you're in Seattle visiting a friend but live in NY, it will show you ads specific to businesses around your Seattle location based on where you physically are.
  • Focus most on metrics that product true ROI and CPA's for Facebook and social measurements.
  • 219 Million active users per month are on Facebook using mobile to access it, so think about that when you're promoting through this channel.
  • 95% of the mobile industry relies on click tracking - Impression and Install are also feasible tracking methods.
  • Post click and post impression attribution tracking can be done at the moment with Facebook Analytics and your own tools.
  • Side Comment: Interaction Television will come into play with Facebook in the future, which will have to compete agains Twitter's #Hashtags as a leader in social TV. However the panel was unclear as to how this would work through TV, aside from the potential customization and real time TV show sharing with your friends on OpenGraph. TV retargeting is also becoming possible where someone is watching TV and on Twitter at the same time, tweets something, then gets hit with an ad from an advertiser that was running a campaign for that TV show at the same time.
  • The power of Open Graph will come when people will start sharing their information and being susceptible to true transparency, which will come.
  • It's still just the beginning for Facebook and it's not going anywhere anytime soon.
  • Facebook works. Use it. Test it. Optimize it. Enjoy ROI.


What have you found to be your most successful Facebook practices to date?

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Mobile Ad Network Evolution

Mobile App Downloads Metrics and Attribution Tracking with Mobile Ad NetworksAt the HasOffers Postback event held in Seattle this week, Fred Shu of Manage.com, Paul Cushman of Drawbridge, Hanno Fichtner of Applift, Paul Longhenry of Tapjoy and David Diaz of SponsorPay speak on the evolution of the mobile ad network.

The panel covered where the market was in the mobile ad network space a year ago and where they are today. Here are my key take-aways from this discussion.

  • A year ago bundling was the biggest thing in mobile, specifically in gaming, and this year "gifting" is the hottest thing. This has been beneficial because the user doesn't feel they are being disturbed, they feel it's just part of the game.
  • Banner ads don't really work (as multiple people have said), so more creativity is seen right now in full screen formats of marketing.
  • Get rid of 350 x 250 banners and focus on  320 x 480 and other "mobile" friendly, larger sized banners that impact a larger part of the screen. These still have up to a 21% conversion.
  • The use of bots has decreased significantly and competition has increased exponentially across the board. Segmented targeting is becoming more prominent.
  • Anything that has ROI positive campaigns is what people are focused on, which right now seems to be happening most in androids.
  • If you're a seller that has a low CPI (Cost per Install), be careful with expectations because you will not likely get a high amount of installs.
  • Pay per Engagement (PPX) models are now becoming more common and creating a new level of interest with publishers which are creating more success than seen in the past.
  • When it comes to retargeting, start with your homepage and understand and test it. Then work your way through your site systematically to measure the success of each page. Whatever works best after testing each systematically, run with. Then test more.
  • Target and test segmented users regularly to understand their lifetime value and true loyalty. Then segment those groups more.
  • Anyone who's not focused on data is going in the wrong direction.
  • Twitter is staring to move into the field - social media is getting very active in mobile. Facebook announced about 50% of their profits came from mobile / app revenue. Social data is huge and entirely relevant to mobile. Social graphs in apps are useful. Use app cross promotions and "refer a friend" models for mobile app development and growth.
  • More large brands are going to spending more money on mobile and SMS such as American Idol Texting and Apps for voting to drive more sales and consumer engagements now that proven models have been made.
  • Anyone who's focused on targeting with rewards (driving a person to a point of sale experience and offer them an incentive or reward) has tons of opportunity right now.
  • More apps are starting to deep-link into the app directly, which is becoming more common especially with big brands.
  • "Lookback" windows are generally 48 hours to 30 days. The majority of engagements happen within those windows.
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The New Mobile Publisher Army (HasOffers Postback Panel)

Mobile Publishers and Affiliate Performance and TipsAt the HasOffers Postback event, mobile and attribution leaders gather to discuss the future of mobile performance marketing. On the panel is Cameron Stweard of HasOffers, Mattias Lesch of CROBO, Edan Portaro of USamp, John Cosgrove of Tapit, Florian Lehwarld of KissMyAds and Pepe Agell of Chartboost.

The questions asked are around how customers, publishers and networks are responding to the changes and advances in the mobile space.


Based on the feedback from the panel, here are some of the major take aways from this particular panel:

  • Publishers have become a lot more transparent these days, and they are more about adding true value then they have in the past. They have become more data savvy.
  • Starting to learn which countries monetize the best and work with publishers within those countries to optimize campaigns even more.
  • Deferred traffic is one of the payment models used to reward publishers (affiliates) which has led to more successful programs long term.
  • It's important to understand how things are performing on your own platform. You should know and understand all your own numbers before trying to understand someone else's.
  • Rate your traffic sources and classify them based on their value score that you create.
  • Know where mobile publishers are running their ads and how they are driving traffic. There should be a level of expected transparency that helps make better business decisions and attribution value.
  • The main KPI is revenues, for both sides (publisher or advertisor), and in many cases CPM / CPI are the most important metrics to track in order to fully understand progress and success. Measuring impression, clicks and installs is essential to success.
  • Transparency is important to understand traffic sources so better economic models can be run. We rely on our platforms to report accurately on those metrics so we can make smarter decisions for our business and program growth.
  • People can either become overwhelmed by data or take it and use it by breaking it down. Use data as a resource tool to keep your publishers happy while growth for your programs healthily.
  • Relationships are some of the most important parts of our business, even on the mobile side, and it's what fosters transparency which leads to more success.
  • The Publishers are the creative guys, so let them be creative and drive traffic and measure as best you can. They are the ones who can often reach targeted audiences others cannot.
  • Mobile banners don't seem to convert very well for many. Mobile publishers seem to have more success from a variety of means. Since they are able to drive better engagement and more conversions and because it's performance based, working with mobile publishers is extremely low cost and low risk.
  • Transparency is good, but at the end of the day it comes down to "is the campaign working." Again - revenue / profits are and should always be your main KPI.
  • There are some more advanced publishers who use tracking platforms for re-engagement campaigns.
  • The most common tracking model for mobile is CPC (Cost per Click) and CPI (Cost per Install).
  • What networks are doing to prevent fraud is still very limited, though they are always on the lookout for it and always trying to find ways to test and help prevent it. It's still very young and solutions are still being created and improved every day.
  • It's not always black and white for fraud - sometimes transparency, tools or technologies are just not there to measure it or understand it accurately.  The good news is you have the control to block and stop anything you need to when it feels right for you.
  • Both publishers and advertisers can stop campaigns if it's not working for them. But it's essential to test, measure and track to truly understand performance before deciding a campaign is working or not.


What have your experiences been working with or as a mobile publisher?

HasOffers Event Pushes Mobile Performance Marketing Forward

Definition of Postback from Wikipedia: "In the context of eCommerce, the term is used to describe a sales transaction notification from payment processors to the merchant's affiliate system site. Specifically a web service written for an affiliate sales tracking software system for third-party merchant system to send or "POST" the data to. The term "Postback" is used here to describe what the payment processor does with the transaction receipt, they "Post Back" to the merchant's affiliate program, notifying them of a successful transaction, where they can then credit affiliates with their earnings."

At the HasOffers Postback event, Peter Hamilton talks about the importance of mobile tracking, attribution and the future of ecommerce today. After recently receiving funding of $9.4 Million from investors, HasOffers is pushing forward aggressively as leaders in the attribution analytics and mobile tracking arena.

Performance marketers are in a position to take over when it comes to mobile. Performance marketers care about data, about the user experience and how to captures the minds of shoppers online.

CPI (Cost Per Install), considered the new "Cost per Lead", is changing how advertisers, networks, affiliate marketers and tracking platforms behave. This applies to anything in the mobile world including app downloads. You no longer have to be the "Googles" of this world to make a difference. Now anyone who can find the user set and understand the data will win.

The HasOffers Postback event connects industry leaders in attribution and mobile tracking with each other. It focuses on the innovations and future of performance marketing and consumer behavior by those on the the cutting edge of this industry. Leaders from Facebook, Google, and Linked In are examples of people speaking and attending this event.

Read more from the HasOffers Postback event here.

How to Differentiate Yourself as an Affiliate Manager and Break Through the Noise

This week I received a fabulous differentiator in the mail from an affiliate manager I met at Affiliate Summit earlier this year. Laura Lugash of Optimal Wellness Labs sent me a way to trigger my interest and entice me to join her program.

Watch this video for the full clip of me opening the letter in real time and going through all the points that make this touch point experience with this program so unique.

Tips for breaking through the noise and differentiating yourself as an Affiliate Manager:

  • Personalize It
  • Make it relevant
  • Include pieces that will help affiliates understand who you are and clearly what you do
  • Include testimonials
  • Include how to handle objections
  • Include tips for specific types of affiliates (blogger, YouTuber, editor, etc)
  • Use video and social channels where applicable
  • Do what others are not (more…)
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Business and Life Inspiration with Billionaire Frank Giustra

Billionaire Frank Giustra on Business and PhilanthropyI'm lucky in my line of work that I get to meet so many incredible people. Being able to live and work in the online world allows me flexibility and reach like no other industry I know of. Because of this flexibility I've been getting more involved in the Vancouver community, enjoying events with diverse and rich groups of successful business visionaries.

Today was no exception. BCBusiness's Top 100 honoured the top 100 companies in BC, Canada. Frank Giustra was the special guest of todays event, and I enjoyed the pleasure of listening to his life story and how he has contributed to four different multi-billion dollar corporations.

Though Mr. Giustra is most well known for his work in the mining and film industries (Lions Gate Film), his work as a philanthropist, and his down to earth nature is what attracted me to him as a person. He was genuine in his answers, often being asked about his weaknesses, doubts and past failures, to which he always came out with positive responses of hope, focus and a well balanced life.

For someone who is able to work no more than a regular work week while being able to contribute 100 million dollars to his friend Bill Clinton's philanthropy projects, it was wonderful to hear his insights into what makes great companies and great human beings.

Personal note: That he was a self made billionaire and came from very humble beginnings, and had to suffer with fear, doubts, seclusion, mockery and down times just like everyone else, explained his compassion to the world and his desire to just be happy, help others and enjoy a well balanced life.


Here are a few notes of highlighted comments I took from him today:

- If you truly believe in something, with 100% conviction, anything you dream of can happen.

- Avoid negative energy. Be around the things that push you forward and feel productive and positive in every way. This will produce true success.

- Once they can see they relate to you, you can inspire them.

- Never borrow money. If you have debt, you're done. Instead, just cut back and spend less until the hurt is over.

- Ego is an important thing to leave on the side when making business decisions.

- I look at the characteristics of successful people and test those out for myself.

- I still make mistakes. Its just part of life. You just have to correct them quickly, learn from them, and move on.

- Success comes from having a balanced life, feeling happy and being at peace. If you're not at peace, it's not right. I balance my life with family, friends, cooking, good wine, adventure, exercise, ongoing learning and just staying healthy.

- Content is everything. If you have great content, no matter the industry or subject matter you're in, you can reach new markets and new opportunities.


and a final fun one to take away:

Mr. Giustra was asked "What business advice would you give my six year old?" His reply? "Learn Mandarin."

It was a pleasure to spend some time with Frank Giustra today. Sometimes it's good to just step out of your box and listen to someone who can inspire you to be more like yourself, to take risks, to put your heart out there, and to be wholeheartedly passionate about what you do.  That's what he did, and I do too.

How about you? What are you most passionate about that makes you happy?



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