With Europe's largest and most powerful affiliate community coming to North America next week with the premier of their new Performance Marketing Insights Conference, I wanted to find out more about their move to the US. Below is a Q&A they generously allowed me in an exclusive interview.
Q: Please tell me a about A4u’s move to North America. Why have you decided to come now and what do you hope to gain from your presence here?
A4u has successfully programmed and executed over 15 international conferences, six Performance Marketing Awards Ceremonies, 20+ Networking Events, an Affiliate Forum and Performance Marketing News & Resource Portal. Our events have taken us across Europe including London, Amsterdam, Munich and Barcelona. It was therefore a natural step to come to the U.S. The opportunity to put on a stateside event in an exciting city like New York, complements our innovative mentality and allows us to focus on offering the most forward-looking global content in a performance marketing conference with both a local and international focus.
Our aim in launching Performance Marketing Insights is to grow the presence and professionalism of the industry we have been passionate about throughout our 14 year history. We wanted to offer a platform in which leaders in the digital marketing space could share the latest strategies, technologies and innovation taking place within the rapidly evolving performance marketing industry, as well as meet and develop the opportunity for new partnerships and generate new revenue streams, not only in the U.S. but across the globe.
Q: How do you see your conference different from other affiliate marketing and performance marketing events in the US and Canada?
Performance Marketing Insights is an antitheses of the tradeshow model that is rapidly becoming more prevalent across not only the U.S., but in the U.K. as well. Whilst tradeshows have a place in our industry we want to offer something more; a conference in which education and content is at the very core of the event.
Of course, the opportunity in which to nurture existing relationships, identify new strategic partnerships, and create new business opportunities at Performance Marketing Insights is vast. However, it is very much aligned with the opportunity for senior delegates serious about doing business and shaping the future of our industry, to not only be educated, but to educate their peers on the strategies, technologies, trends, and best practices that are creating the future of the performance marketing industry. The exclusive positioning of Performance Marketing Insights, reflects our primary aim; Quality over Quantity.
Q: Please tell us about the founders of the Performance Marketing Insights conference and what they are most known for in the space.
A4u, founded by Matthew Wood, has been in the affiliate space for over 14 years providing an online forum and news portal designed specifically for the affiliate marketing industry. Now headed up by Content Director Chris Johnson, affiliates4u.com has over 50,000 members, a plethora of research pieces, and a constant feed of performance marketing news, and insights from across the globe.
I joined the organization three years ago and have since led the direction of the event space to continue to innovate and grow our conferences very much in line with the high standard of content we produce. Alongside our annual black tie awards ceremony, a4uexpo Europe and London have grown to become the largest European Performance Marketing conferences. Therefore, we are very excited about our first U.S. show.
Q: Please tell us about the speakers and presenters of the Performance Marketing Insights Conference and why these people were chosen to speak.
The two-day agenda programmed by Chris and the team at A4u, offers over 25 presentations and panel debates from leading experts not only within the performance marketing industry, but also across the many media and marketing channels that are utilized by those involved in performance marketing.
Delegates will hear from speakers, such as yourself, who have first-hand experience on the evolution and dramatic advancements of the industry. Featuring presence from Networks, Advertisers, Publishers and Agencies across every discipline, each session will offer insights into what works and what doesn’t, identifying new opportunities, harnessing new technologies, and the development of performance marketing as part of the ecommerce ecosystem, not only for a U.S. perspective, but for those with international goals.
Q: Where do you see A4U and the Performance Marketing Insights Conference going in the next 2-3 years?
A4u’s focus has always been the growth, advancement, and professionalism of the performance marketing industry. This will continue to be our intention in the years to come as the performance marketing industry develops, via both the continued research and news produced by the team, and the growth and innovation of all of our events, whether it is across new territories or new demographics.
You can find more information about Performance Marketing Insights here, or to register with an exclusive code just for my readers use SBundy15% to get 15% off conference tickets. Looking forward to seeing you there!