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Affiliate Networks and Tracking Platforms, The Best of 2020. Part 7: CAKE

With three more features to go in my analysis of the leading affiliate networks and tracking platforms of 2020, today we are featuring US and UK based CAKE.

A Brief History of CAKE 

Throughout the organization’s decade-long history, CAKE has served as a stable core of the industry with a consistent company mission – to deliver trusted, innovative performance marketing technology solutions that create the best revenue opportunities for our customers worldwide. 

As part of its enterprise technology solutions, CAKE’s Affiliate Marketing Software measures, manages, and optimizes partner campaigns for the highest performance. 

As of today, we have onboarded thousands of customers, including advertisers, networks, and publishers across 50+ countries. CAKE’s reliable affiliate marketing solution ensures data security, accurate measurement, and unrivaled support to attract new partners and foster profitable relationships. 

 

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Affiliate Networks and Tracking Platforms, The Best of 2020. Part 6: TUNE

Today I have the pleasure of introducing you to a partner platform that believes in “partnering the way you want to.”  In Part 6 of my Best of 2020 series (that has explored LinkConnector, Impact, Awin, ShareASale and PartnerStack so far), we will take a deep dive into the world of TUNE.

 

 

PARTNER THE WAY YOU WANT TO

 

 

 

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Affiliate Networks and Tracking Platforms, The Best of 2020. Part 5: ShareASale

In my Best of 2020 series of the leading affiliate networks and tracking platforms in North America, we’ve come to know LinkConnector, Impact, PartnerStack and Awin so far. Today we are featuring another Awin Group owned partner network, leading thousands of brands and working with hundreds of thousands of partners including content, media, influencer, AI, comparison, review sites, forums and more. Please let me introduce you to industry veteran, ShareASale!

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Affiliate Networks and Tracking Platforms, The Best of 2020. Part 4: Awin

In the continuation of my series called “Affiliate Networks and Tracking Platforms, The Best of 2020” (in support of my good friend Leenie), I have the great pleasure of introducing you to Global Affiliate Network, Awin!

 

 

History of Awin

Part of the Axel Springer and United Internet Groups, Awin is a global affiliate network with 20 years of experience in the industry. Together with ShareASale and the recent acquisition of Commission Factory, the Awin Group is comprised of 1,000+ employees, over 211,000+ contributing publishers and 15,200+ advertisers, connecting customers with brands in over 180 countries. Operating across the retail, telecommunications, travel and finance sectors, Awin generated $12.4 billion in revenue for its advertisers and $915 million for its publishers in the last financial year.

Following the acquisition of one of North America’s largest platforms, ShareASale, in 2017, the Awin Group’s most recent acquisition of Commission Factory now grants partner reach into the much desired Australia, New Zealand and Southeast Asia markets – which play a crucial part in the Group’s mission to become the partner of choice globally for affiliate marketing. 

Awin emerged in 2017 when consolidating zanox and Affiliate Window operations, both of which had been driving sales for affiliate partners since 2000. zanox grew from a Berlin, Germany, tech startup while Affiliate Window started as a small operation in London, UK. Throughout their histories, zanox and Affiliate Window were repeatedly awarded for innovative affiliate marketing solutions and exceptional service… and now a global community of people, technology and business intelligence insights. No matter what type of partner, level of service, or tools needed to achieve business goals, Awin provides solutions to drive sustainable growth.

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Affiliate Networks and Tracking Platforms, The Best of 2020. Part 3: PartnerStack

This month I am featuring the leading affiliate networks and tracking platforms of 2020. In this week’s post, and as a continuation of my series from Part 1 (LinkConnector) and 2 (Impact), comes B2B leading affiliate network, PartnerStack!

A Brief History of PartnerStack

PartnerStack was founded in 2015 by four founders: Bryn Jones, Jonathan Mendes, Luke Swanek, Neil Chudleigh. They started with a simple, silly-sounding idea: “how could we make a machine that prints money for businesses?”

That silly idea led to an actual insight: the fastest-growing SaaS companies had already figured out how to rapidly scale revenue without escalating their costs at the same time. They were recruiting a whole world of affiliates, referrers and resellers to sell their product for them, and reaching all-new markets in the process.

They were growing their businesses with partnerships.

Partnerships, of course, don’t literally print money. But a well-managed partner program can drive acquisition and revenue with much higher return-on-investment than any other channel.

With this insight in mind, the founding team was accepted into Y Combinator and began building PartnerStack. Since then, PartnerStack has grown from a team of 4 to nearly 100 employees, working with hundreds of companies like Intercom, Asana and Intuit to manage and scale their partner programs, and onboarded thousands of partners to the PartnerStack platform.

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