EXCLUSIVE INTERVIEW: Neil Patel, Conversion and Affiliate Marketing Icon

Neil Patel is a New York Times bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

What I love about what I do is meeting some of the greatest minds in digital, affiliate and growth marketing. While I was travelling in Thailand last month, Neil and I ended up speaking at the same Affiliate Marketing Conference, and had a great chat about food, travel, Vancouver, Seattle and what makes marketing great.

As the co-founder of several multi-million dollar digital companies, including Crazy Egg, KISSmetrics and Quick Sprout, AND as a personal advisor to some of the largest brands in the world, Neil knows what he’s talking about.

I was lucky enough to interview Neil about his thoughts on Affiliate Marketing. Here is what he had to say:

Q: Affiliate Marketing means many things to many people. How do you view and value affiliate marketing in the overall marketing mix for brands looking to drive incremental revenue and new customer acquisitions? 

Neil: Affiliate marketing is great. It allows smaller companies to grow without having to take large risks. With marketing becoming more expensive and competitive, you have to no choice but to leverage all channels if you want to grow. And of course, affiliate marketing should be in that mix. (more…)

Shopify Workshop for Women at SheCommerce Asia the First of It’s Kind

Working from Bangkok, Thailand, last month, I got to attend and speak at Affiliate World Asia about International Affiliate Growth Trends going into 2018. As a pre-conference workshop, SheCommerce (created by Shopify and Women in AdTech), celebrated a day where female ecommerce leaders and entrepreneurs could set up, create and design their first ever ecommerce store. The room was a fabulous mix of successful affiliates and new to market female powerhouses learning and driving business growth together.

   

The content from the day focused on the strategy, scalability and fulfillment of business tasks, such as distribution drop shipped products,

  • Physical owned products
  • White labeled products
  • Digital goods
  • Tickets
  • Time
  • Charity
  • Rental products
  • Experiences (such as travel or entertainment related products)

Shopify worked to inspire women to:

  1. Create a business that matters
  2. Earn money from a side hustle or launch their first full time business
  3. Monetize their passions
  4. Be their own boss
  5. Become industry leaders

We learned what the biggest challenges that business owners / ecommerce leaders face? (more…)

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