Affiliate Summit West 2014 Best One To Date

Earlier this month All Inclusive Marketing attended Affiliate Summit West where we had some awesome successes and experiences. In fact, this past summit was our best one yet. Affiliate Summit is the largest and most comprehensive performance marketing conference in North America, with over 5400 attendees this year at the West show alone. Seven of AIM’s team members experienced the fun, education and networking opportunities Affiliate Summit brought together this year. Here are the major highlights from this year’s Affiliate Summit West for our team:

1. Pinnacle Awards: OPM / Agency of the Year

Photo Credit: Affiliate Summit

A major highlight for me personally was sitting amongst my friends and colleagues at the Pinnacle Awards, the most competitive and prestigious awards in North America within the Performance Marketing Industry, watching people I love and admire win awards. Two of our team members have already won awards in past years for “Affiliate Manager of the Year” and “Affiliate Marketing Advocate of the Year” and we were honored and thrilled to be listed in the top three Performance Marketing Agencies of the Year. Thank you you to Shawn, Missy and those who were rooting for us for that amazing opportunity!

2. Speaking to the Crowd

I had the  pleasure of taking a fun topic and brining it to life in 18 minutes or less in my session “How to Diversify Your Affiliate Portfolio for Better Results!”. I had Amazon, Identity Guard and other big brands in my session, all of whom approached me after to discuss their program growth opportunities. Ashley Coombe, our social media strategist, also got to speak on a panel about How to Market your Business with Data, Not Feelings, which looked at “tips, tricks, and hacks to use data to drive efforts in your marketing processes, on site optimization, and social media.” The questions in that session were plentiful and they got some great interaction from the audience.

3. Meeting New People

Affiliate Summit West 2014 Newcomers

Photo Credit: Affiliate Summit

If you have never been to an affiliate summit, or you’ve been to 20 and know a ton of people already, one of the best things about it is you get to meet awesome new people. This industry is entirely built upon relationships and even 10 years after my first summit, I’m still meeting people who’ve been in the industry as long as I have (or longer) that I hadn’t had the pleasure of crossing paths with yet. This summit I walked away with a handful of really great new friends and partners that have already improved the quality of my life and my business entirely.

4. Closing New Business

As an agency we speak to many prospective clients throughout the year. At times, it’s hard to feel comfortable moving forward without having that handshake or face to face eye contact, which Affiliate Summit creates in a comfortable and relevant environment. We were able to move forward with some business we have been exploring with prospects as a result of several face to face meetings, and I imagine many more companies, retailers, affiliates, networks and service providers were able to do the same.

5. Fostering Closer Relationships with Strategic Partners

All Inclusive Marketing Strategic Partners For those of us who have been  in the industry for a long time, one of the greatest values of Affiliate Summit is being able to foster closer working relationships with strategic partners. Every company we speak to and engage with throughout the year related to affiliate marketing is at this show, and it’s awesome to spend one on one time with people we work with to get updates, negotiate terms, learn more about and grow with.



6. Spoiling Clients

Diana and Jon of AIM enjoying some quiet time with our client Jason from

We had several clients attend the show, both whom we represented and who came to learn, network and engage with us. We had the pleasure of spoiling them for breakfast, lunch and / or dinner and give them a quiet place to sit and relax during the day. We also enjoyed watching our clients engage with affiliates and partners directly and see the excitement build as they learned more about each person and how they could work together.


7. AIM’s Affiliate Brunch

 All Inclusive Marketing held a private invite-only brunch with 20 special guests – affiliates and bloggers who chatted and networked for several hours over fantastic food, product discussions and in great company at Mon Ami Gabi. The feedback was solid and more than one affiliate said it was their favorite privately held event of the week.

8. ShareASale’s Superhero & Villain Party

ShareASale Superhero Party

And last but not least, not to forget a great bit of fun, ShareASale hosted their famous party under the Eiffel Tower – this year’s theme was Superheros and Villains. Not much to say about this awesome event other than I haven’t seen that many supermen and women in one place at one time, who really are, in real life, exceptionally super!


What was your favorite memory of Affiliate Summit West this year?

How to Master Consumer Engagement – Webinar with Laura Patterson

I recently did a webinar with consumer engagement expert, Laura Patterson, of Vision Edge Marketing, a company that improves and proves the value of marketing (online and offline) through data, analytics, metrics and marketing processes.

Laura speaks at shows like the Online Marketing Summit, where we met early last year, and I was immediately captured by her passion and knowledge of sales processes and marketing measurement for B2B and B2C consultative type buyer behaviour.

She took the sales funnel model and turned it into a sales pipeline model that others would soon follow. From it, she teaches us that buyers are basically at different stages of the sales process but can jump back and forth between the state they are at quickly and linearly.

This pipeline and process can be used online and offline and through multiple channels and touch points at the same time. We created this webinar together to showcase what this buyer pipeline meant, and showcase how it works with different marketing channels such as search, social, mobile, affiliates, within shopping comparison engines and more.

Further, it gives specific examples of the types of touch points within each of those channels that engage with customers when they are at different stages of their buying cycle.

The first few minutes, presented by Laura, outline what you need to know about customer buying behaviours, what drives leads and what the six stages in the buying cycle are. I take the lead in the middle of the presentation to showcase the different marketing channels and tactics and how they work based on different buying behaviours and needs of the customers, and Laura finishes it off with some information about measurements, optimization and tracking.

It’s interesting to see this process in action and is especially obvious in larger ticket items such as cars, houses, boats, vacations and any other “consultative” type of sale.

I encourage you to watch the video all the way through as there are some great tid-bits that might spark some new ideas about how to understand your buyers, and how to engage with them at different touch points in different channels at different times in their sales process.

Start Your 2014 with Clear Purpose – Define Your Why!

 All Inclusive Marketing AIM DIGG Motto, Delight, Innovate, Grow, Giveback

2014 is here and to differentiate yourself and get ahead of the pack, its essential to know where you’re going and how to get there. In order to do that, every business needs to have  a clear purpose and goals, a reason for doing what they do that’s greater than themselves. It’s their “Why?”. One of the most useful TED Talks I’ve seen talked about what makes successful businesses, like Apple and Amazon, from the simple concept of starting with your “Why” first.

All Inclusive Marketing has the very clear purpose of pushing our industry forward and improving the lives of those around us. We do a ton of volunteer work for different boards, such as the Online Marketing Institute, The School of Internet Marketing and the Performance Marketing Association.

We work closely with our industry partners, clients, affiliates and team in order to ensure they are equipped with the proper tools and expertise they need to stay ahead and take a strong leadership role in what they do.

We contribute hours upon hours of content, videos, educational material, all for the  purpose of pushing this industry forward in the right direction and it falls entirely in line with our DIGG Motto: to Delight, Innovate, Grow and Give Back. Every decision we make in our business needs to fall into one or more of these categories. If it doesn’t, we don’t do it.

So in 2014, I ask you, what is your purpose? What is your WHY? What makes you and your company tick, the something that’s much bigger than just making money that fulfills what you do?

With that, and your eye on the ball of living and breathing your “why”, 2014 will be bound to hold great things for you too!



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