What’s Your Personal or Business Mission Statement? Here’s Mine.

Due to several life changing events over the last few weeks, I’ve decided to write out my personal mission statement. I used www.franklincovey.com/msb to create mine. I encourage you to do the same for yourself, your business or your family here too.

 

My Personal Mission Statement

I am at my best when I’m well rested, motivated and have a clear vision of what I’m doing.

I will try to prevent times when I am scattered or unprepared, tired or over-stretched thinking about too many things. I am unhappy when I have too many balls in the air so will refrain from committing to more than I can handle.

I will enjoy my work by finding employment where I can be with people and learning new things. This can be in any capacity: selling, coaching, training, brainstorming, strategizing, motivating, teaching, leading or inspiring. I get my best energy from those around me, especially when I can inspire and learn from them.

I will find enjoyment in my personal life through spending time with family and friends. I will experience and share the best life has to offer with others: travel, food, wine, laughter, nature, movies, books and learning new things.

I will find opportunities to use my natural talents and gifts such as being a good friend, mother, wife, daughter, sister, co-worker, etc. I’m a natural leader and a team player. Communication and leadership are two of my strong points, along with creativity and passion.

I can do anything I set my mind to. I will build a business that becomes world renowned and respected within my industry, then sell it. I will travel the world and enjoy experiences with people I love.

My life’s journey is an extension of my mother: kindness, drive, determination and adventure. I’m here to make a positive difference in the world in every way I can – by being a great mom who will raise children who will also make positive differences in the lives of those around them, by being a great wife whose husband’s life is better because of her, by being someone whose friends and strangers would cry over when I die because they knew I loved and cared for them so deeply.

I want to find a peaceful balance in my life – one that allows me to enjoy prosperity, good health, spiritual peace, laughter and lots of time with family and friends.

I will be a person who everyone I have ever loved, influenced, impacted and adored will come to my 80th birthday. That includes my kids, husband, brothers and friends, my neighbors and people I’ve ever worked with who were changed somehow by knowing me. I would want them to say that they did not know anyone who loved everyone as much as I do, that I worked hard for my family and friends and created incredible success for those around me, not because I was greedy but because I was selfless. I want them to say that I was compassionate and kind to everyone and that I was a fabulous friend because I was always there and could be trusted with the things that mattered the most. I would want them to say they loved being around me because I was so much fun – and that we had many adventures together.

My most important future contribution to others will be that no matter what happens in my life, I will always be there, at the drop of a hat, for anyone who calls on me, or needs me at any time for any reason, and that I will always be there giving of myself selflessly so others can enjoy a better life, feeling safe, well loved, and cared for in my presence.

I will stop procrastinating and start working on:

Getting back into shape to the point I can sprint two blocks and still feel great. Spending more quality time with my kids: just the three of us, or one on one, so I can really focus on them. Spending more time with my family and friends. Planning, setting goals and sticking to them.

I will strive to continuously incorporate the following attributes into my life:

  •  Joie De Vive
  •  Compassion
  •  Dedication

I will constantly renew myself by focusing on the these dimensions of my life:

  • Get into shape, join a class, finish my black belt, become flexible and strong again, build my core. Stretch.
  • Pray daily. Pray with my family. Meditate regularly. Breathe deeply and relax my mind often.
  • Learn new things regularly. Take mental breaks to rest and absorb. Read often. Be creative (draw, write, paint, photograph, etc).
  • Focus on completing one task at a time.
  • Spend more quality time with the key people in my life and be present with them without feeling rushed. Really listen to them. Remember what was said. Continue to see people at least once per week, but perhaps also spend time on Skype or phone with people just listening and being present.

Facebook Mobile User Acquisition Best Practices

facebook-mobileAttending the HasOffers Postback event – the following post is a summary of my main takeaways. On this panel were Steven Yarger of Trulia, Sambou akalou of Nanigans, Jesse Pujju of Ampush, David Serfaty of Adotomi and Mandy Majchrzak of SHIFT.

 

Facebook Mobile User Acquisition Best Practices:

  • Facebook drives one of the highest ROAS out there. Divide your Facebook Campaigns into three categories:
  1. Creative
  2. Targeting
  3. Optimization
  • With Facebook Graph-Search it will add a level of localized advertising and relevancy that didn’t exist before.
  • Location ads will likely come into the spin of things as well, like Groupon based on your roaming location. For example if you’re in Seattle visiting a friend but live in NY, it will show you ads specific to businesses around your Seattle location based on where you physically are.
  • Focus most on metrics that product true ROI and CPA’s for Facebook and social measurements.
  • 219 Million active users per month are on Facebook using mobile to access it, so think about that when you’re promoting through this channel.
  • 95% of the mobile industry relies on click tracking – Impression and Install are also feasible tracking methods.
  • Post click and post impression attribution tracking can be done at the moment with Facebook Analytics and your own tools.
  • Side Comment: Interaction Television will come into play with Facebook in the future, which will have to compete agains Twitter’s #Hashtags as a leader in social TV. However the panel was unclear as to how this would work through TV, aside from the potential customization and real time TV show sharing with your friends on OpenGraph. TV retargeting is also becoming possible where someone is watching TV and on Twitter at the same time, tweets something, then gets hit with an ad from an advertiser that was running a campaign for that TV show at the same time.
  • The power of Open Graph will come when people will start sharing their information and being susceptible to true transparency, which will come.
  • It’s still just the beginning for Facebook and it’s not going anywhere anytime soon.
  • Facebook works. Use it. Test it. Optimize it. Enjoy ROI.

 

What have you found to be your most successful Facebook practices to date?

Mobile Ad Network Evolution

Mobile App Downloads Metrics and Attribution Tracking with Mobile Ad NetworksAt the HasOffers Postback event held in Seattle this week, Fred Shu of Manage.com, Paul Cushman of Drawbridge, Hanno Fichtner of Applift, Paul Longhenry of Tapjoy and David Diaz of SponsorPay speak on the evolution of the mobile ad network.

The panel covered where the market was in the mobile ad network space a year ago and where they are today. Here are my key take-aways from this discussion.

  • A year ago bundling was the biggest thing in mobile, specifically in gaming, and this year “gifting” is the hottest thing. This has been beneficial because the user doesn’t feel they are being disturbed, they feel it’s just part of the game.
  • Banner ads don’t really work (as multiple people have said), so more creativity is seen right now in full screen formats of marketing.
  • Get rid of 350 x 250 banners and focus on  320 x 480 and other “mobile” friendly, larger sized banners that impact a larger part of the screen. These still have up to a 21% conversion.
  • The use of bots has decreased significantly and competition has increased exponentially across the board. Segmented targeting is becoming more prominent.
  • Anything that has ROI positive campaigns is what people are focused on, which right now seems to be happening most in androids.
  • If you’re a seller that has a low CPI (Cost per Install), be careful with expectations because you will not likely get a high amount of installs.
  • Pay per Engagement (PPX) models are now becoming more common and creating a new level of interest with publishers which are creating more success than seen in the past.
  • When it comes to retargeting, start with your homepage and understand and test it. Then work your way through your site systematically to measure the success of each page. Whatever works best after testing each systematically, run with. Then test more.
  • Target and test segmented users regularly to understand their lifetime value and true loyalty. Then segment those groups more.
  • Anyone who’s not focused on data is going in the wrong direction.
  • Twitter is staring to move into the field – social media is getting very active in mobile. Facebook announced about 50% of their profits came from mobile / app revenue. Social data is huge and entirely relevant to mobile. Social graphs in apps are useful. Use app cross promotions and “refer a friend” models for mobile app development and growth.
  • More large brands are going to spending more money on mobile and SMS such as American Idol Texting and Apps for voting to drive more sales and consumer engagements now that proven models have been made.
  • Anyone who’s focused on targeting with rewards (driving a person to a point of sale experience and offer them an incentive or reward) has tons of opportunity right now.
  • More apps are starting to deep-link into the app directly, which is becoming more common especially with big brands.
  • “Lookback” windows are generally 48 hours to 30 days. The majority of engagements happen within those windows.

The New Mobile Publisher Army (HasOffers Postback Panel)

Mobile Publishers and Affiliate Performance and TipsAt the HasOffers Postback event, mobile and attribution leaders gather to discuss the future of mobile performance marketing. On the panel is Cameron Stweard of HasOffers, Mattias Lesch of CROBO, Edan Portaro of USamp, John Cosgrove of Tapit, Florian Lehwarld of KissMyAds and Pepe Agell of Chartboost.

The questions asked are around how customers, publishers and networks are responding to the changes and advances in the mobile space.

 

Based on the feedback from the panel, here are some of the major take aways from this particular panel:

  • Publishers have become a lot more transparent these days, and they are more about adding true value then they have in the past. They have become more data savvy.
  • Starting to learn which countries monetize the best and work with publishers within those countries to optimize campaigns even more.
  • Deferred traffic is one of the payment models used to reward publishers (affiliates) which has led to more successful programs long term.
  • It’s important to understand how things are performing on your own platform. You should know and understand all your own numbers before trying to understand someone else’s.
  • Rate your traffic sources and classify them based on their value score that you create.
  • Know where mobile publishers are running their ads and how they are driving traffic. There should be a level of expected transparency that helps make better business decisions and attribution value.
  • The main KPI is revenues, for both sides (publisher or advertisor), and in many cases CPM / CPI are the most important metrics to track in order to fully understand progress and success. Measuring impression, clicks and installs is essential to success.
  • Transparency is important to understand traffic sources so better economic models can be run. We rely on our platforms to report accurately on those metrics so we can make smarter decisions for our business and program growth.
  • People can either become overwhelmed by data or take it and use it by breaking it down. Use data as a resource tool to keep your publishers happy while growth for your programs healthily.
  • Relationships are some of the most important parts of our business, even on the mobile side, and it’s what fosters transparency which leads to more success.
  • The Publishers are the creative guys, so let them be creative and drive traffic and measure as best you can. They are the ones who can often reach targeted audiences others cannot.
  • Mobile banners don’t seem to convert very well for many. Mobile publishers seem to have more success from a variety of means. Since they are able to drive better engagement and more conversions and because it’s performance based, working with mobile publishers is extremely low cost and low risk.
  • Transparency is good, but at the end of the day it comes down to “is the campaign working.” Again – revenue / profits are and should always be your main KPI.
  • There are some more advanced publishers who use tracking platforms for re-engagement campaigns.
  • The most common tracking model for mobile is CPC (Cost per Click) and CPI (Cost per Install).
  • What networks are doing to prevent fraud is still very limited, though they are always on the lookout for it and always trying to find ways to test and help prevent it. It’s still very young and solutions are still being created and improved every day.
  • It’s not always black and white for fraud – sometimes transparency, tools or technologies are just not there to measure it or understand it accurately.  The good news is you have the control to block and stop anything you need to when it feels right for you.
  • Both publishers and advertisers can stop campaigns if it’s not working for them. But it’s essential to test, measure and track to truly understand performance before deciding a campaign is working or not.

 

What have your experiences been working with or as a mobile publisher?

HasOffers Event Pushes Mobile Performance Marketing Forward

Definition of Postback from Wikipedia: “In the context of eCommerce, the term is used to describe a sales transaction notification from payment processors to the merchant’s affiliate system site. Specifically a web service written for an affiliate sales tracking software system for third-party merchant system to send or “POST” the data to. The term “Postback” is used here to describe what the payment processor does with the transaction receipt, they “Post Back” to the merchant’s affiliate program, notifying them of a successful transaction, where they can then credit affiliates with their earnings.”

At the HasOffers Postback event, Peter Hamilton talks about the importance of mobile tracking, attribution and the future of ecommerce today. After recently receiving funding of $9.4 Million from investors, HasOffers is pushing forward aggressively as leaders in the attribution analytics and mobile tracking arena.

Performance marketers are in a position to take over when it comes to mobile. Performance marketers care about data, about the user experience and how to captures the minds of shoppers online.

CPI (Cost Per Install), considered the new “Cost per Lead”, is changing how advertisers, networks, affiliate marketers and tracking platforms behave. This applies to anything in the mobile world including app downloads. You no longer have to be the “Googles” of this world to make a difference. Now anyone who can find the user set and understand the data will win.

The HasOffers Postback event connects industry leaders in attribution and mobile tracking with each other. It focuses on the innovations and future of performance marketing and consumer behavior by those on the the cutting edge of this industry. Leaders from Facebook, Google, and Linked In are examples of people speaking and attending this event.

Read more from the HasOffers Postback event here.

How to Differentiate Yourself as an Affiliate Manager and Break Through the Noise

This week I received a fabulous differentiator in the mail from an affiliate manager I met at Affiliate Summit earlier this year. Laura Lugash of Optimal Wellness Labs sent me a way to trigger my interest and entice me to join her program.

Watch this video for the full clip of me opening the letter in real time and going through all the points that make this touch point experience with this program so unique.

Tips for breaking through the noise and differentiating yourself as an Affiliate Manager:

  • Personalize It
  • Make it relevant
  • Include pieces that will help affiliates understand who you are and clearly what you do
  • Include testimonials
  • Include how to handle objections
  • Include tips for specific types of affiliates (blogger, YouTuber, editor, etc)
  • Use video and social channels where applicable
  • Do what others are not (more…)

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