How Ready is Your Mobile Site for the Holidays?

Mobile is quickly becoming the new acquisition channel and some experts believe that by the end of 2013, 50% of your site traffic will come from a mobile device.

Google recognizes this trend and has already created search algorithms to bump your website higher in search results if you have a mobile-optimized website. According to Google, non-mobile-optimized sites convert at an average of 0.3%, where mobile-optimized site convert at 1-3% on average.

Creating a mobile website is not always easy. There are multiple considerations including the platform you’re on, how you’re going to market your mobile site, SMS retargeting ads, analytics, how mobile shoppers think and navigate through sites and how your shopping cart can integrate for order fulfillment.


You need to consider:

  1. Design and Functionality
  2. Versioning
  3. IT
  4. Budget and Time
  5. Marketing


Luckily, there is a solution that overcomes many of these complicated issues quickly. MShopper makes it easy. It’s the only platform available today that will get your mobile store up within a few hours by using your product datafeed to create a fully functional and optimized mobile site. This means you could be taking advantage of your Holiday Shoppers right now.


Here are some of the features and benefits mShopper offers:

  1. Platform agnostic
  2. No IT required
  3. No capital budget required
  4. Can go live in days
  5. Feature rich and customizable
  6. They focus on mobile shopping behavior
  7. Built-in marketing and promotions
  8. Technology updates included
  9. No term (month to month)
  10. You can automate all logistics through their APIs


This solution works beautifully for anything from sports equipment to eyewear to baby clothes to tech devices. The creation of the store is not just a mobile version of your website but is an earning opportunity that you could be missing now, and absolutely will be missing in the future.

If you’re running out of time and would like to take advantage of your mobile shoppers this season, mShopper is what you need. If you need help getting set up and managing your mobile marketing efforts properly, let us know and we can get the ball rolling for you right away.

Need Some Great Programs to Promote in Q4?

If you’re looking for some great programs to promote this season All Inclusive Marketing, a full service affiliate management company has the following programs in ShareASale that would be perfect for Q4.


Kiyonna is a leader in the plus-size clothing industry. Kiyonna has styled curvy women with its collection of contemporary plus size dressesand separates since 1996. This modern yet feminine label offers styles exclusively in sizes 0x-5x

  • 8% Commission
  • 60 Day Cookie
  • Optimized Product Datafeed
  • Monthly Bonuses and Incentives
  • High Quality Banners
  • High Converting Deep Links

Sign up with Shareasale.


DearFoams offers consumers stylish accessory footwear, slippers and sleepwear products that are the most comfortable in the marketplace.

  • Up to 12% Commission
  • 60 Day Cookie
  • One Pair of Free Slippers per Affiliate for Review
  • Optimized Product Datafeed
  • Monthly Bonuses and Incentives
  • High Quality Banners
  • High Converting Deep Links

Sign up with Shareasale.


Blurb (Canada)‘s platform makes it easy to design, publish, market, and sell your own professional-quality books using any of our free book making tools: Blurb Bookify™, Blurb BookSmart®, or our PDF to Book workflow. Blurb authors can use our free sharing and marketing tools, and post digital previews of their books on their blog, website, or Facebook page.

  • 15% Commission on all Sales
  • 60 Day Cookie
  • A variety of offers and banner creative available in English, Spanish, French, and Portuguese.
  • $10 affiliate referrals: Invite your website-owning and blogging friends to join Blurb’s affiliate program and earn $10 for each friend who’s approved.
  • Monthly affiliate promotions – like USD $250 for the first five affiliates who reach monthly volume target.
  • An average order size of nearly USD $90.

Sign up with Shareasale.


Abe’s Market is the online marketplace for great natural products. We connect buyers seeking amazing natural products with the people who make them.

  • Up to 8% Commission
  • 90 Day Cookie
  • Optimized Product Datafeed
  • Monthly Bonuses and Incentives
  • High Quality Banners
  • High Converting Deep Links

Sign up with Shareasale.


Picaboo a premier provider of photo products. With Picaboo, anyone with digital photos can create beautiful photo products in seconds.

  • $1 for every new registered user, AND
  • 15% commission on sales*  AND
  • 90 return days for customers,
  • Also…
  • No minimum earnings payment release threshold.
  • Affiliate bonuses and promotions from time to time.
  • Ongoing access to new banners and creative.
  • Dedicated affiliate manager to help maximize your program.
  • We handle all the details from creation to ordering to shipping, as well as customer service.

*Coupon and deal sites will be examined on an individual basis for initial commission payouts. Picaboo does not pay on recurring sales. Affiliates do not earn commission on sales resulting from a daily deal or discount voucher redemption such as from Groupon or Living Social.

Sign up with Shareasale.


Moringa Source provides the highest quality fair trade moringa products on the market, including powders, capsules, seeds, oils and more.

  • Up to 30% Commission
  • 60 Day Cookie
  • Optimized Product Datafeed
  • Monthly Bonuses and Incentives
  • High Quality Banners
  • High Converting Deep Links

Sign up with Shareasale.


Shop Sunglasses has the World’s Largest Sunglasses Store. They have the largest selection of authetic designer sunglasses anywhere on the net, with popular brands such as Ray Ban, Prada, Gucci, Burberry and more. They offer free standard shipping within the US and a lowest price & satisfaction guarantee.

  • 10% Commission on Sales Up To $2000 per Month
  • 12% Commission on Sales Over $2000 per Month
  • 90 Day Cookie
  • Bonuses and Incentives
  • Optimized Product Datafeed

Sign up with Shareasale.


Eyeglasses123 sells the hottest and newest styles of discount designer eyewear from brands such as Ray Ban, Gucci, Prada, Burberry, D&G and more. They have a new Christmas section on their site as well as a new daily deal section that’s coming up in the next few days. They offer free shipping on orders over $99, a lowest price match guarantee and a great selection of eyewear for kids.

  • 10% Commission on Sales Up To $2000 per Month
  • 12% Commission on Sales Over $2000 per Month
  • 90 Day Cookie
  • Optimized Product Datafeed
  • Bonuses and Incentives

Sign up with Shareasale.


Up & Riding was started in Hawaii, the surf capital of the world, with the goal of filling the demand of shoppers looking for a place to buy the latest hard to find kids clothes from various action sports brands.

  • 7% Commission
  • 60 Day Cookie
  • Contest, Prizes and Giveaway
  • High Converting Text Links
  • Optimized Product Datafeed

Sign up with Shareasale.


Leading Lady

rsing and Full Figured Plus Size Bras

Leading Lady sells some of the world’s most comfortable nursing and plus size bras. This 70 year old company offers outstanding value for full figured women and nursing mothers.

  • 11% Commission
  • 120 Day Cookie
  • High Quality Banners
  • High Converting Text Links
  • Optimized Product Datafeed

Sign up with Shareasale.



Panic Away is helping thousands of panic and anxiety sufferers end their attacks for good!

  • 60% Commission
  • 60 Day Cookie Duration
  • Free product for review
  • High Quality Banners
  • High Converting Deep Links

Sign up with Shareasale.

Performance Marketing vs Affiliate Marketing Part 2

Affiliate Marketing vs Performance Marketing
A few days ago I posted an article originally titled “Performance Marketing is NOT Affiliate Marketing“, however it caused some confusion as to my position on particular things so I changed it to Performance Marketing vs Affiliate Marketing. The main point of my post was to demonstrate that in affiliate marketing, in this case from a merchant perspective (since most of my readers are advertisers), there needs to be some actual performance and effort attributed to sales. In reality, this goes for any type of affiliate or merchant partner.

From the affiliate side, this is equivalent to signing up and promoting a program that doesn’t convert. In this case, there is no performance from the merchant side.  That was the point of that post. However, upon receiving some good constructive feedback as to how the title and exclusion of some additional points might contribute to an already confusing topic (and I’m always open to positive constructive feedback), I wanted to share a few more points and insights that might shed some light on this subject.


Here are a few more thoughts on the subject:

1. Performance Marketing as a term can encompass many different channels in the digital marketing space. Technically, any marketing program that produces a return that is higher than the return it was receiving before is performance marketing, because it’s performing.

2. Affiliates, merchants, networks, agencies and anyone within the affiliate marketing space call themselves by a variety of names. A post by Missy Ward from a couple of years ago explains these terms and differences well.

3. Todd Crawford, owner of Impact Radius comments “I feel the terms “performance advertising, advertiser and media partner” are better terms for the currently used “affiliate marketing, merchant, affiliate/publisher” if the intention is to move the industry in a direction that aligns it more closely with other advertising like display, search, email, tv, radio, direct mail, print, etc.” I think this comment aligns with the point of my previous post because it shows affiliates and merchants alike needing to perform to provide value to their partners.

4. There will likely still be confusion over the next few years about the term “Performance Marketing” because it can encompass so many things, be part of so many channels and support so many people’s individual views. However it’s a term that stands strong in the affiliate marketing space because it is “performance” driven.

Regardless of whether we want to term the phrase “performance marketing”, “partnership marketing”, “affiliate marketing” or “associate marketing”, in this case, a level of effort and performance to drive incremental value, to me, still stands.

Merchants and Affiliates, Beware Cashback & Loyalty Toolbars

An affiliate named John Cheshire based in London, England emailed me with his passionate position on cashback and loyalty toolbars after commenting on my post “Is Affiliate Marketing Dead“. Having been in the industry for over 12 years, he made some interesting points based on his own experience, tests and findings on toolbars and their effect on affiliates and merchants. I felt it was an important topic to share so others could better understand how this might be affecting them.


Following are the thoughts and findings of John which he wrote exclusively for

I refer to the Shopathome (SAH) and Nectar toolbars. Affiliates should be concerned because the toolbars aim to take the commission for sales referred through other sites’ affiliate links. Merchants should be wary of the toolbars because they threaten the relationship with their affiliates and also cause a growing number of direct visits to merchants’ websites to be logged as affiliate sales for the toolbar operators.

The toolbar operators offer incentives to end users to shop via them and toolbars pay for this with usually a very small percentage of the commission they earn by being affiliated with merchants. One merchant I am affiliated with pays commission on free trial signups which give the end user $10 free music download credit. If an end user I send to this merchant has the SAH toolbar installed they will see a message saying they can get $4 cashback by signing up for a free trial through SAH. A free trial, $10 download credit and get paid $4 – sounds too good to be true. I do not know whether SAH cashback is indeed too good to be true but I have read numerous online reviews which suggest the cashback might be extremely difficult and in some cases impossible to collect.

Affiliate cookies typically work on a ‘last come first served’ basis. So if a toolbar pops up a message offering a cashback incentive to ‘click here’ the original referring affiliate becomes replaced by the toolbar operator as the referrer. This should be evident in affiliate platforms as decreasing earnings per click for a merchant because  clicks that end up getting captured by a toolbar will register as non earning clicks for the original referring affiliate. The following graph shows UK National Lottery sales on the last Saturday of every month since January 2012 graphed against the earnings per click for UK National Lottery affiliates.

We can see that since July 2012 sales have steadily increased while earnings per click for affiliates has steadily decreased. I have seen a very similar sharp decrease in earnings per click since July 2012 for other merchants who are part of the Nectar toolbar programme.

To be fair, Musicroom who run their own affiliate platform assured me that both Nectar and the original referring affiliate get commission on a sale.
“I’ve just spoken to our technical team and it does indeed look like we pay
out the commission twice. Once to affiliates like yourself and then again
to Nectar who are an affiliate via another platform we use. We could ‘correct’ this so it only gets paid out once but then we’d have uproar from affiliates as the money would be paid to one or the other and fairness comes into it.”

I have to applaud the fairness of the above decision and hope as an affiliate it is true. I do however have to question the business sense behind paying commission twice and ask how long senior management in a company will allow this to continue.

I have confirmed that the SAH toolbar uses cookie stuffing for one merchant I am affiliated with. Anyone who has the SAH toolbar installed will have the sheetmusicplus affiliate cookie automatically stuffed with the affiliate id of SAH when visiting the sheetmusicplus website. I have also confirmed that the cookie gets overwritten when it is stuffed so if I send referrals to sheetmusicplus my affiliate id gets replaced with the SAH id without any interaction from the end user. Does it makes sense for merchants to continue to participate in toolbar programs which employ cookie stuffing? Surely cookie stuffing has long been and should be frowned upon to such an extent that affiliates usually get dropped by merchants if they are found to be using it? Affiliate Window describe cookie stuffing as “This is a technique used to generate fraudulent publisher sales. A cookie or lots of cookies are placed on a visitor’s computer without them knowing. Subsequently when they then make a purchase the publisher is wrongly rewarded the commission.”

Loyalty programme – whose loyalty to whom?. I have hated toolbars and avoided them long before I ever discovered the problems I refer to in this blog. I must admit though that I have installed the Nectar toolbar. For years I have collected Nectar points in reward for my loyalty to my local supermarket around the corner from where I live. Now the Nectar toolbar prompts me to collect points at many websites I have been loyal to for years.

For 21 months I have been buying my lottery tickets online at the UK National Lottery website. The Nectar toolbar now prompts me to collect nectar points when I visit The National Lottery website. Therefore Nectar now becomes the affiliate referrer and earns commission at a website I have been loyal to for 21 months. Nectar gets rewarded for my loyalty to The National Lottery. For 9 years I have been entering the competition at Best of the Best in the UK. The Nectar toolbar now prompts me to collect nectar points when I visit the Best of the Best. Nectar earns up to 45% commission by becoming the affiliate referrer and gets rewarded for my loyalty to Best of the Best.

Nectar has over 500 online retailers and over 18 million cardholders with over £1.5bn of rewards given since launch in 2002. I can understand how using my Nectar card at my local shop has been a loyalty programme but I do not see how a Nectar eshops programme which hopes to enrol the majority if not all UK online retailers can be thought of as a loyalty programme. It is now said that more than 50% of UK online shopping is through Nectar. When a scheme gets to this size there is very strong pressure for merchants to join but perhaps the pressure is more due to the fear of being excluded rather than the benefits of inclusion. Are we not seeing a case of “your competitors have joined so you will lose sales if you do not join” rather than “we can bring you extra sales”?. Is it just me or did I just describe something similar to a protection racket?.

What is the position of the affiliate platforms such as Commission Junction, Linkshare and Affiliate Window? I very much doubt that these platforms have any sympathy for affiliates who lose commission due to the toolbars. Toolbars attempt to replace themselves as the referring affiliate but as long as a sale is an affiliate sale the affiliate platform gets paid for tracking the transaction. Also, the toolbars try to turn direct visits to merchants’ websites in to affiliate sales and this is surely an ideal situation for affiliate platforms – ie, direct visits to a merchant website become affiliate sales in their network, thus increasing the transaction turnover of the affiliate platforms.

Linkshare state: “We understand that you have concerns regarding the toolbars used by other publishers and related policies. Please note that no hijacking takes place here. The consumers opt to download/use the toolbars; the toolbars capture referral credit for the toolbar publisher, as dictated by the actions of the consumer. Hence, the use of toolbars does not violate the policies.”

It seems it is possible for a merchant to be part of the Nectar programme but opt out of their toolbar programme. Opting out of the toolbar surely makes sense for a merchant and for me it is no surprise that the Amazon UK website does not cause any popups from the Nectar toolbar. Amazon affiliates still risk a reduction in commission though due to consumers becoming increasingly aware that Nectar points are available on Amazon purchases by visiting the Nectar website first.

I was invited by Sarah Bundy to write this blog when I posted a reply to her blog “Is Affiliate Marketing Dead?”. I hope it is not dead but I do see cashback/loyalty toolbars as the most serious threat we have ever seen to affiliate marketing. An increase of toolbar installs will surely mean;

* A continued decrease in affiliate earnings per click.

* Affiliates might simply decide to remove links that no longer generate income.

* Merchants lose visitors to their websites that used to come from affiliate links on many websites.

* An increase of direct visits to merchant websites become affiliate sales with commission paid to the toolbar.

*If affiliates can find merchants not participating in the toolbars they will start to promote those merchants instead.

In conclusion, these toolbars might not mean that affiliate marketing is dead but I do think it might be critically ill.


John is the former Directing Partner of a London based computer company that was sole UK/Ireland distributor for a USA made high profile product in the Sun Microsystems marketplace. He has been an affiliate since 2000 and designs websites, helps people market them and manages, an international singers’ discussion site with free advertising for singers/singing teachers and such.

Is There a Market for Affiliate Marketing in China?

I had three very interesting phone calls last week from completely different people asking me about affiliate marketing in China. One, a US based investor asking my opinion about the potential of affiliate marketing in China, another, a Chinese branding company looking to do business with us and the last a New York based Chinese Affiliate Network focused on US product sales in China.

I asked a few questions to get a better understanding of the marketplace and their understanding of it.


Chinese Affiliate Network: ChinadGateway

I was really intrigued when these guys called me because they were looking for US based companies wanting to advertise to a Chinese market on a performance base. However when I asked how affiliate marketing worked in China, they said Chinese affiliate marketers generally worked on a CPM basis only. They do not work on a rev share or CPA model. When I asked why, they said Chinese internet marketers wouldn’t take the risk because Chinese buyers don’t generally look at unknown brands or products. Chinese online buyers want only recognized brands of products that are not manufactured in China. I saw two big problems with their model in targeting US advertisers.

  • US based advertisers would likely not take the risk of doing a CPM model if site traffic is unlikely to buy. Why would an advertiser buy on impressions that are not going to convert?
  • So many products in the US are made in China, so unless you have a recognized brand and it’s made somewhere else, like Italy, Canada or on home turf, you’re also not likely to convert. This just leads to very expensive ad buyers that will likely produce a negative return.

A conversation with a friend from a Chinese branding company added another issue to the mix:

  • Everything in the major metropolitan cities where people CAN afford to buy stuff is within arm’s reach. There is nothing you can’t get immediately going downstairs into the shops in your office building or walking across the street. If it’s a need, they already have it. If it’s a want, the only want they would have from US based retailers is something they can’t already get in person.


US Based Investor

Strange that this man called me after I had spoken to two Chinese owned companies looking to leverage the US Marketplace and asked what the potential was in the Chinese marketplace for affiliate marketing. After filling him in on my calls and my thoughts on the potential road blocks listed above, he too agreed that unless he could create a marketplace where Chinese buyers could easily purchase high quality products by international brands made in first world countries, the likelihood of success with traditional affiliate marketing was limited.

BUT, there lies an interesting opportunity here as well. If a niche affiliate network focused on only top level brands made in “first world” countries, would the world jump at the chance to market them? I think so. The challenge would be accommodating different performance models that are acceptable within the countries marketing the products while making them mutually beneficial and profitable to the sellers.

Maybe it’s not for those countries to change their models but for us to find ways to accommodate how they do business while making it profitable for us as well. Mutual win-win.

At the moment there is no “affiliate network” that does such a thing that I’m aware of. However ExactView (founders of has a model that is closest to this and might benefit from keeping these cultural differences and new market potentials on close watch. Who knows, maybe it’s time for a new Global Performance Network that will focus solely on filling this void.

10 Tips for Increasing Holiday Shopping Results

October 1st marked the first day of Q4 and sellers and affiliates alike are focused heavily on the busiest shopping quarter of the year. Halloween, Thanksgiving, Black Friday, Cyber Monday and Christmas all mean huge sales opportunities for all. According to ShareASale:

•Q4 2011, consumers spent $50 billion online shopping!
•Affiliates see upwards of 50% of their revenue during Q4.
•Cyber Monday was the #1 highest shopping day of 2011.
The following two Monday’s were #2 and #3. These three weeks are the most impactful spending time of the year.

If you’re not already full swing, you’re a bit behind the rest, but you still have time to catch up and get your placements in order before you miss out completely! Here are a few tips to make sure you’re taking advantage of the busiest sales cycle of the year.


1. Fund Your Account

If your affiliate network offers it, make sure your program is set on auto-deposit. You do not want to risk going offline right when you have your biggest chance to sell.


2. Test Your Links

Make sure you have no broken links in your program. Check all your creatives (text links, banners, widgets) to make sure they are working and tracking properly.


3. Optimize Your Datafeed

This is one of the first things you should do when you launch your program, but if you haven’t already, make sure your data feed works with proper images showing, accurate prices and descriptions, that titles have essential keywords and so on.


4. Create Some Widgets

If you have a data feed creating widgets will be easy. If you have widgets already, go back and make sure they are showcasing your best and most relevant sellers this season.


5. Check Your Welcome Letter

One of THE most important tools you have in getting your affiliates active is your welcome letter. The majority of these are auto responders, however there are things you can include to help affiliates get excited about promoting you sooner. Include links to text links and banners,  mention your product data feed, list your best selling products and include your contact info in case they have questions. Then respond right away!


6. Promotions and Deals

With buyers ready to spend, they will be looking for the best deals online, especially over Black Friday and Cyber Monday so make sure you have lots of promotional offers and deals, both for affiliates and customers, and communicate those clearly. You can also keep a few exclusive offers to help you negotiate placement on sites you otherwise wouldn’t be able to get without an exclusive offer.


7. Newsletter Outreach

If you have personal outreach options, I always encourage you to speak with your affiliate partners directly, however don’t forget about everyone else! Send a weekly or monthly newsletter that highlights your deals, offers, new releases, website updates and any other essential information an affiliate would need to know to help them sell this season.


8. Giveaways

Affiliates love having giveaways to get their audience excited – it’s also a great way to get an editorial piece or better placement on a website. If you have a product that you can share with your affiliate or they can share with their audience you will get more exposure and better placement this season.


9. Holiday Placement

If your affiliate network has a holiday section, get listed there. If your affiliates have a holiday or season season section, get listed there. Be relevant and make sure you are found where people are looking.


10. Relevant Creatives

It’s amazing how many sellers never update their banners or text links. Make sure you have seasonal banners that are appropriate for each major selling day and be relevant. For banners, make sure you have a clear image, branding, message and call to action button.

By following these points you’ll be sure to have a far more successful Q4. When you’re done, be sure to go back and check your reporting for year over year growth.

Performance Marketing vs. Affiliate Marketing


What is performance marketing? What is what we refer to as “Affiliate Marketing”? To me, Performance Marketing is just that: Performance. What is performance? By definition it’s the execution or accomplishment of work, acts, feats, etc. That means that just being “associated” or “affiliated” with someone does not equal true performance or true value. By signing up for every known brand then trademark bidding on brand terms to convert easy sales with coupon codes is not performance marketing. It’s “affiliated marketing”. By definition, you have to do something to earn something back.

Therefore performance marketing is more than just “affiliate marketing”. It’s creating and cultivating value where value did not exist before. Affiliate marketing has had a bad name for a while now and I wonder if the term is bringing unpleasant thought and feelings to an industry that’s actually different than it’s perceived value. To many, “affiliate marketing” is rampant with fraud, scams, spam, crimes and many other unpleasantries. However “performance marketing” shines innovation, teamwork, dedication, passion, value and incremental sales.

Is it time we started changing our terminology about who we are and what we do? The Performance Marketing Association doesn’t call themselves “The Affiliate Marketing Association”. Doing so would bring in a completely different group of people and values to the table.

ShareASale, one of my favorite affiliate networks because of their people, values and the way they bring value to their partners as best they can (both from a merchants and publishers) uses the tag line “True Performance Marketing”.

What are we offering to each other as performance marketers? What am I offering you as an outsourced program manager or consultant that makes you want to do business with me? What is a merchant offering to their customer to make them chose to buy through them over someone else? What role do affiliate partnerships have in driving new sales, improving the exposure and goodwill of a brand?

How do you create value? By doing what others are not willing to do. By putting in that little extra effort. By writing about a great new product or company that you’ve found and love so others can enjoy it too – and sharing it through every channel you can – in your newsletter, on your blog, in your tweets, in a video – with a link to the product and a picture of the product and some widgets to other related items that others might enjoy.

Sure I can give you a coupon code to help me drive some sales – but that on it’s own is not going to create the value that our merchant partners are looking for: brand awareness, product awareness, goodwill through consumer engagements and solid communications of features, benefits and positive experiences. These things lead to new sales.

A long time ago when I first got into the industry I read a book that said an affiliate’s job is to “presell”. PRE-sell. Not post sell. Not capture a sale when the customer is halfway through the checkout. Pre-sell them. Doing that takes work. It requires performance through time and effort.

In an industry where true value is essential to our survival, performance wins over affiliation any day.

Why Impact Radius is Impacting Tracking

An integrated marketing suite. That’s what they are. They are an affiliate marketing platform, tag management system, media measurement tool, pay per call solution and much much more. Why is this important to internet retailers? Because with their system you can make and save more money.

Here are 5 cool features Impact Radius has to offer.


1. Tag Management

One of Impact Radius’s main features is extensive and flexible tag management. You can add and remove tags anywhere you want. You can manage multiple affiliate networks within it so you don’t get hit by double pay outs. You can track re-targeting ads. You can track and measure all media. If your ad campaigns look anything like this then Impact Radius is right for you:

  • Organic Google
  • Affiliate Program
  • PPC Ads
  • Re-targeting Ads
  • Email Campaigns
  • Social Media Campaigns
  • Shopping Feeds

The tagging system then calculates all your costs and ROI metrics in one place, plus it’s more accurate than Google analytics by correcting the discrepancies between marketing channels reported in analytics. It’s best to use both. Google analytics can’t capture the level and depth in accuracy that Impact Radius can. For example, analytics do not have rules that match up with your program terms in your affiliates program (ex. 30 day cookie period) and consequently do not accurately credit the affiliate channel, but can help give the user a better understanding of on site issues Impact Radius can’t.


2. Set Up Marketing Channels and Properly Measure Them

Impact Radius STARTS with accurate data tracking. They do not replace analytics, but they give you a stronger idea of how your marketing channels work outside of your website performance. You can set up rules within the platform specific to each channel, such as “I want to track click throughs with a 14 day window from this source”.

Merchants can credit affiliates properly based on rules set in the platform. This means you can create a system that says “if these two things happen, affiliate X gets paid” or “if these two things happen, I know to credit it to my re-targeting ads” or email campaigns, or SEO efforts and so on. Analytics alone is not able to understand that. This means, Impact Radius is all about successful attribution tracking down to every dollar spent.


3. Partner Management Solution

Impact Radius offers a lower cost tracking solution than most of the affiliate networks out there including CJ, Linkshare or Google Affiliate Network.  For example, if you are paying out $100,000 per month in affiliate commissions, your network could be adding an additional 30% ($30,000) fee. Tracking those same partners on Impact Radius might only cost you $1,000 – $3,000 resulting in a significant cost savings. This allows you to then spend the savings on ad buys, hiring a good outsourced affiliate program manager, or put it back into profits.

Strategy Tip: Take your top 10% of affiliate performers driving 90% of your profits and work with them directly through Impact Radius instead of the network. You’ll get better tracking and at a much lower cost.

Impact Radius is generally 15-40% more accurate in affiliate tracking than other affiliate networks because of its unique tracking methodologies. It has the ability to  cross check standard cookie tracking with “fingerprint” tracking which means sales are not lost when cookies are not set.  For internet retailers, Impact Radius helps with coupon management as well. You can assign promo codes and set rules around them so coupon codes will stop getting credited to the wrong affiliates and people who should be credited for sales using an exclusive code regardless of the affiliate tracking link will get credited accordingly. Impact Radius coupon tracking also works in direct mail, social channels such as Facebook and Twitter and across any other touch point on or offline.


4. Attribution Reporting

Impact Radius shows the exact touch points associated with every sale, including every touch point within the affiliate marketing channels. For example, if Affiliate A is the first touch point, Affiliate B gets touched half way and Affiliate C closes the sale – you can model the media costs and sales revenues across all three partners so you get a more accurate representation of each partner’s contribution. This works across multiple channels and with every touch point, so you can assess the true cost of acquisition and which channel contributed the most value to the sale.  By being able to determine your true CPA per touch point, you will be able to  determine how and where to spend future marketing dollars for greater ROI.


5. Pay Per Call Solution

If you need an alternative to Ring Revenue for pay per call tracking, Impact Radius offers a tracking solution as well. If you’d like to use this within marketing channels where you are buying media, or within your own affiliate program, this will give you a complete integrated solution to track calls and sales from phone number tracking as well.


What’s the bottom line? if you need a fully comprehensive tool that allows you to track your efforts more accurately for smarter marketing and higher ROI then Impact Radius is it.

T3Leads Offers More Than the Normal CPA Network

DISCLAIMER – This is a sponsored post. However it is an honest review based on my conversation with T3Leads and I told them I would be honest if I didn’t like it.


I’m not a huge fan of CPA networks, mostly because you can’t work with their affiliates directly and because they have very few differentiators. However there will always be a need for good CPA networks for particular types of verticals such as finance, real estate, education and services.  These are good for pay per lead, pay per click and pay per impression type programs. T3 Leads, which is the largest Pay Day network in the US, Canada and the UK, had some interesting features I  did like because they were different and useful to both affiliates and merchants. T3 Leads has been around since 2006, so they are not just another pop-up CPA Network. They are established with 40+ employees and have great presence around the world.

Here are some things I liked about T3 Leads as a CPA Network:



All leads go through their “pingtree” and are “sold to the highest bidder”. This means affiliates are well taken care of, while merchants have control over their spend. They have 70+ lenders on their US pingtree alone, which allows them to have the highest payouts of up to $150/lead.


Turn-key Solution

As an affiliate, no matter what you did before, you can translate your skills into their network seamlessly because of their incredible tools and support. They have many white label offers that are downloadable, public sites, banner creatives, and text ad channels. They understand all affiliates are different, and they want to accommodate all of them and all of their individual monetization models.

For example: if you email, you will have their public landing page that is highly tested and optimized for conversion. If you write authority and review posts, they have display creatives. You can also download one of their CMS templates, or just use their customizable application forms. These tools are meant to help affiliates ramp up as quickly as possible.


Protected Network

T3Leads takes extra steps to protect their network, which is really important to me. They do this many different ways. The first is verifying and manually approving all affiliates who register within their network. They also have fraud filters that cross reference IPs, email, bank account, SSN, useragent browsers, etc with all of the other leads in their network.  Along with their tracking and analytics, they are able to protect their merchants and other advertisers from the bad apples more than other networks.



There are no fees for a merchant to get started. There are also no fees to merchants who purchase leads. Leads sell for anywhere between $1.50-$150. They earn money through a 20/80 split with the affiliate or sometimes 10/90 for higher performers.

All in all I was pretty impressed by their team, their platform and what they had to offer. If I had a pay day, financial or auto insurance program I would in fact try these guys out first!

If you’re an affiliate and would like to join one of their affiliate programs, you can register here.



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