A Reflection Over the Last 3 Years & a Giant THANK YOU!

On June 1st, 2012, All Inclusive Marketing will be celebrating our three year anniversary. It’s been an incredible journey and I wanted to share a few thoughts and thanks to some people who’ve made a difference to me along the way. I’d be lying to say it was easy. On the contrary – it was a huge challenge. I shed many tears, lost a lot of sleep, sacrificed time with my children and made many mistakes.

During the past three years, I had two babies, survived a recession, met some amazing people and finally found my footing in what my contribution to this industry can be. I know I have made some errors, especially with some relationships with people I deeply admire and respect, and will work to rebuild those relationships because they matter deeply to me.

But despite a few set backs, we’ve had incredible successes and I’m excited about the future. I love this industry and the people in it. I love that we can work from home, anywhere in the world. I love that families – husband and wife, father and daughter, mother and daughter, father and son, brothers and so on – can work together in something unique and rewarding. I love that strangers help each other. That competitors are considered respected colleagues. And that ultimately we are all fighting and working towards the same thing – freedom and the appreciation of life in one way or another.

I want to give a huge shout out to a few people who have helped me in one way or another over the last three years, whether you know it or not. Your kindness, generosity and compassion have made all the difference in the world to me, and I’m extremely grateful.

A big THANK YOU to the following people for helping me (whether in a big way or small way) learn who I want to be (and don’t want to be), what I can do, and where I want to go in this industry. I sincerely appreciate the passion you put into what you do which inspires me everyday.

In no particular order:

  • Pat Grady
  • Tricia Meyer
  • Amy Ely
  • Missy Ward
  • Shawn Collins
  • James and Arlene Martell
  • Judi Moore
  • Lisa Picarelli
  • Leanne Trembly
  • Karen Garcia
  • Wade Tonkin
  • Liz Gazer – Proudfoot
  • Brian Littleton and his fabulous team at ShareaSale
  • Jaxon Lam
  • Deb Carney
  • Geno Prussakov
  • Daniel Clark
  • Tony Pantano
  • Bob Glazer
  • Greg Hoffman
  • Scott Jangro
  • Kellie Stevens
  • Jeannine and Brad Crookes
  • Carolyn Kmet
  • Mike and Jon Nunez
  • David and Andrew from Brandverity
  • Bill and Jill Swartwout
  • Char Polanosky
  • Rexanne Mancini
  • Casey van Bronkhorst
  • Kush Abdulloev
Whether three years ago or yesterday, you guys have personally touched me in one way or another and I thank you from the bottom of my heart for what you’ve done for me over the past three years. I feel comfortable stepping back into being myself again, growing my relationships with each of you and others in the industry. I will continue to pay it forward.
Most importantly, a HUGE thank you to my husband, Iain Bundy, love of my life, father of my children and my trusted business partner for standing with me the entire way, for leading a team in an industry you didn’t know, and for being my rock when times got tough. You inspired me more than you will ever know and I’m grateful you are my partner in every way possible.
And now that the hardest part is over (I hope!), I am also looking forward to doing more of the things I love – helping others, spending time with family and friends, learning photography, begin in nature, and of course, contributing to the betterment of this industry that I love.
If there is anyone I forgot to thank, please post here so I can acknowledge you too. Thanks again everyone for what you’ve allowed me and my family to enjoy. We’re truly grateful.

Performance Horizon Group Wins ‘Best New Entrant’ at 2012 Performance Marketing Awards

Performance Horizon Group wins at 2012 Performance Marketing AwardsA few weeks ago I wrote a post called  “What is ExactView Affiliate Management Tracking Technology?” that outlined the incredible new technology of Performance Horizon Group and how it might change how merchants and internet retailers manage their online marketing programs.

A press release recently released explains how and why Performance Horizon Group’s advanced affiliate management tracking technology just won this year’s “Best New Entrant” at the 2012 Performance Marketing Awards.

New York, NY, May 23, 2012 – Performance Horizon Group (PHG), a leading provider of performance marketing technology, secured a win for ‘Best New Entrant’ at the 2012 annual Performance Marketing Awards at the Grosvernor House Hotel in London on May 15, 2012.

In its sixth year, the affiliates4u Performance Marketing Awards showcase companies and individuals for their achievements and contributions to the performance marketing industry. The ‘Best New Entrant’ award was open to individuals and companies who entered (or re-entered) the performance marketing sector in the past year and made an immediate and significant industry impact.

This year’s 22 judges, including executives from Yahoo and American Express, recognized PHG as ‘Best New Entrant’ out of five shortlisted companies based on innovation, scalability, market disruption and commercial opportunity size. Judges commented that PHG’s ExactView product had the potential to “overhaul” the industry.

Since PHG launched ExactView, its platform that provides brands with a fully customized white-label solution to manage large partners globally on a performance basis, the company has experienced 20 percent month-over-month revenue growth (1000 percent in 2011) grew its staff to 25 in the U.S. and U.K. and serves 35 brand name clients in 24 countries.

Commenting on PHG’s award, CEO Malcolm Cowley remarked: “Major brands today tell us they require performance marketing technology that offers real-time access to centralized data, scalability, flexibility, reliability and enterprise-level local technical support and payment solutions at a global level.”

Cowley added: “This award reflects our ongoing commitment to position PHG as a company that meets these needs and helps brands through this transitional period to plan for growth and long-term success in performance marketing related channels.”

 

About Performance Horizon Group

Performance Horizon Group (PHG) is disrupting the multi-billion dollar performance marketing space with its patent pending global technology. The company’s flagship product, ExactView, is a leading platform for brands and their agencies to manage key revenue, drive relationships in-house, make critical decisions through data analysis and limit risk across their web, social and mobile strategies. ExactView’s tracking, analytics and management tools offer customers the needed platform to increase sales and reduce costs across multiple digital media channels, including affiliate marketing and lead generation. With offices in the U.K. and U.S., PHG is currently monitoring sales and making payments for brands in 24 countries. For further information visit please visit www.performancehorizon.com or follow us @tweetphg.

Basic PPC Best Practices for Affiliates

One of my colleagues and I got into a discussion about PPC basics for affiliates and affiliate managers because many seem to be dabbling in it without really knowing what they are doing. Although there are many affiliates who are pay per click savvy, there are others who are beginners and are not getting the results they need. They are bleeding away their ad spend by the minute.

As an affiliate manager it’s important to at least understand the basics of PPC so you can help your affiliates have stronger ad campaigns to generate better results for both of you.

Carley Bakker of CKK Internet Marketing shared these PPC best practices when starting a campaign to set the foundation for better results.

Successful PPC campaigns are not random–they have essential elements such as: clearly defined objectives, highly targeted key words, logical structure, and compelling ad copy. Let’s look at how to build clever campaigns through some smart, simple steps.

 

Clear Campaign Objectives

As Lewis Caroll, author of Alice in Wonderland, once said, ““If you don’t know where you are going, any road will get you there.” Such an approach in a PPC campaign not only wastes time and money but also provides results that are as murky as reality in Wonderland. Start a campaign by answering some essential questions: What’s the desired campaign result? How will it be measured? The answers should lead to clear objectives on which to build your campaign. Revisit these objectives frequently to ensure accuracy–and to sidestep falling into Internet rabbit holes.

 

Tightly Targeted Key Words

The number one component of a successful PPC campaign is using the right keywords. Think of a search phrase, as closely tied to your product/service as possible, as a finely shot arrow zipping through the Internet to your target audience. Let’s look at an example of a clothing shop selling hurly shirts for girls. “Girls hurly shirts” should be a search phrase rather than “Hurly shirts” because it is very specific. Though the latter may bring in more traffic, it will most likely result in a lower Return on Investment.

And remember! Create a list of negative keywords as well.

 

Proper Campaign Structure

After keywords, proper PPC account structure is another important part of a successful PPC campaign. First, look at the keywords and sort them into themes. The themes will help you beak them down into ad groups. 

For example, let’s go back to our clothing shop. Ad groups may be broken into brand names, such as Hurley, Billabong and Volcom, or by age–infants, toddlers, and adults. These breakdowns keep a campaign organized so that both ads and key words and optimized.    

To break things down further, run multiple campaigns. Here, you can determine a spending budget, by say geographical region, deciding on $10 per day in Canada and $20 per day in the US. Of course, there are all kinds of other ways to break campaigns down, depending on what is needed.  The most popular is by region and network.   

 

Steer Clear of the Biggest PPC Campaign Mistake

The number one mistake in PPC campaigns is creating an ad without a clear call to action – what you intend the visitor to do.  It’s like saying you want someone to buy your clothes but don’t mention what the benefit to them is by purchasing with you or simply saying to purchase with you.  Some of my top favorites are: Buy Now!, Free Shipping or Call Now. 

 

Compelling Ad Copy  

“Beauty is in the eye of the beholder,” Lew Wallace once said, and the beholder is your target audience. Design ads that are compelling and appealing to your customers so that they want to buy from you. Also, save their time.  Use keywords that are contained in your ad groups.  Put your key word in the display URL if possible and also add it to a clear and conscience headline. Copy should be easy to read for people to quickly to skim.  It should also be well written, interesting and persuasive enough to guarantee high click- through-rates (CTR).

These four steps will help make PPC campaigns much more effective. Try them out and let us know what happened?

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Have you ever tried a PPC campaign with your affiliates? How successful was it? Did you follow any of these steps? Let us know, or ask us any question about PPC campaigns if you need help.

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