Exclusive Interview: Tricia Meyer Comments Black Friday / Cyber Monday Results

Tricia-Meyer-Cyber-MondayWith some of the hottest sales days of the year just passing us and Affiliate Summit West just around the corner, I wanted to get some insight from one of our industry veterans on how Black Friday / Cyber Monday sales went from an affiliate perspective, what challenges the industry is facing going into 2014, advice from an affiliate to a merchant and a few other tid-bits.
This month’s exclusive interview is with the well loved and respected, Tricia Meyer.
1. How did you find Black Friday / Cyber Monday sales this year compared to other years? What changes did you make to get different results this year?

 

This year sales started much earlier. Years ago we didn’t even have traffic on Thanksgiving. This year, we saw a huge spike in sales…rivaling Black Friday and Cyber Monday. I think it was a combination of fewer days between Thanksgiving and Christmas as well as all of the media attention on Big Box stores starting their sales earlier. We loaded up everything that we could to start on Thanksgiving but still took the day off to spend with family. Now we have fewer days between Cyber Monday and Christmas so we are having to stay on top of sales hourly.

Pinterest in Affiliate Marketing Explained

About three weeks ago, a well respected affiliate named Tricia Meyer did a webinar explaining what Pinterest was all about. I finally had a chance to listen to it and learned a few things about how businesses and affiliate marketers could leverage this tool to gain additional exposure and traction of their products and brand through image sharing.

In a nutshell, users can “pin” things they are interested in on their boards, and people can repin them. Affiliate links can be added into there “pins”, and, when they are “re-pinned” the original affiliate link gets passed along too. Very interesting business model and marketing strategy indeed. Its a hot topic right now and a social tool that’s not going anywhere fast, so take the time to watch this video and educate yourself as to how Pinterest is changing the way merchants and affiliate marketers are working with new tools on the web. (more…)

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