This is a live blog post from the Online Marketing Summit (#OMSummit) – Presented by Erik Bratt , VP Marketing of Tealium
What are tags?
A “Tag” is a javascrip code that allows you to integrate third party serves into your digital platform.
The average enterprise web site has 14 different vendor tags!. Tags are a huge problem:
- Costly, time-consuming to manage
- Slows down website performance
- Slows down marketing efficiency
Tag Proliferation – common types of tags:
- Web analytics
- Search marketing
- Ad serviing
- Affiliate marketing
- Behavioral targeting