Facebook Mobile User Acquisition Best Practices

facebook-mobileAttending the HasOffers Postback event – the following post is a summary of my main takeaways. On this panel were Steven Yarger of Trulia, Sambou akalou of Nanigans, Jesse Pujju of Ampush, David Serfaty of Adotomi and Mandy Majchrzak of SHIFT.

Facebook Mobile User Acquisition Best Practices:

  • Facebook drives one of the highest ROAS out there. Divide your Facebook Campaigns into three categories:
  1. Creative
  2. Targeting
  3. Optimization
  • With Facebook Graph-Search it will add a level of localized advertising and relevancy that didn’t exist before.
  • Location ads will likely come into the spin of things as well, like Groupon based on your roaming location. For example if you’re in Seattle visiting a friend but live in NY, it will show you ads specific to businesses around your Seattle location based on where you physically are.
  • Focus most on metrics that product true ROI and CPA’s for Facebook and social measurements.
  • 219 Million active users per month are on Facebook using mobile to access it, so think about that when you’re promoting through this channel. (more…)

Establishing Your Brand and Maximizing ROI on Pinterest

This is a live blog post from the Online Marketing Summit. Day 2. Session presented by Danny Maloney of PinLeague.

Maximizing ROI in Pinterest

What Can Pinterest Do?

  • Mobilize fan base
  • Attract new customers
  • Analytics and Data

What Pinterest Is (and Isn’t)

  • Fastest to 10 MM monthly users – now 30 MM active monthly users
  • Average 175 repins on comments
  • Its NOT about status updates. It’s about conversation and real time. The average tweet lives to about 20 mins. The average facebook page lives for about 80 minutes. The average post on Pinterest is still being tested, but it’s averaging for over a week.
  • It’s an online Pin-Board = why do people care? They express life events, home projects, shopping, gifting, education, self-identity. This is EXTREMELY relevant and important.
  • Pinterest makes Discovery and Planning social.
  • It’s brand and product inclusive (more…)

How Social Media Affects SEO

Guest speakers at #OMSummit – CatFish of BusinessSol.com. Part 2 of How Social Media Affects SEO.

Blogging Recommendations

  • Blog posts are new pages of content that can be focused on new keyword opportunities or reinforce existing targtes
  • Blog posts topics are not constrained by current site architechture
  • Blog posts provide excellent internal link opportunities
  • New blog posts create new pages that slightly increase Page Rank
  • Too many blogs are under-utilized for internal linking purposes. This should be leveraged more (ie: If you mention dog food, link back to your dog food page on your site)
  • Make sure you include your main navigation template on all your pages – if you have 1000 – 2000 blog posts of pages of content and you don’t have your global navigation in place, you could be missing out on TONS of SEO opportunity.
YouTube – Direct Impact
  • YouTube is the second largest search engine in the world.
  • Include the essential keywords in the title of your video and link back to them from your main site
  • Top listings in YouTube can drive considerable traffic
  • YouTube thumbnails also appear in regular Google / Bing search results
  • Number of views you have, number of embeds you have will impact how well they rank (more…)

Stand Out Social Marketing What’s It All About

social media standout. how to social media marketingThis is a continuation of the session at #OMSummit, Day One, from 6 Keys to Stand Out in Social Marketing.

The way we communicate has evolved. Social Media represents the largest shift in communications in human history. We are in the midst of a revolution.

Evolution of Communication

  • 1400’s – printing press
  • 1800’s – telegraph (telephone)
  • Late 1800’s – recordable media (radio)
  • 1900’s – TV
  • 2000’s – Mass Social Communication where your audience is now the content producer. Additionally, the audience is savvy and has moved from broadcast to dialog. Meaning we expect people to communicate directly with us.
Why are marketers sooooo excited about it?
Steps to Social Marketing Strategy 
1. Develop a Campaign.
2. Identify Sources
3. Develop Compelling Content and Offers
4. BROADCAST!
5. and wait… (for people to respond to it) – then RESPOND!
White paper or schedule a webinar if you’re B2B (might have a six month sales cycle)
Offers, coupons, discounts, polls, giveaways, etc if you’re B2C

6 Keys to Stand Out in Social Marketing – Part 1

social media icons how to stand outI’m currently live blogging at the Online Marketing Summit (#OMSummit) and am in the first workshop on day 1 called “Stand Out Social Marketing” presented by Mike Lewis, Author of Stand Out Social Marketing.

Here are my notes from the first part of this three hour workshop:

Here are the six stand out strategies that will make you hugely successful in the social space:

1. Pay Attention

Listen to your customers and understand them on an individual basis. Don’t be general. Speak with people and care about them. This shoudl be the heart of your social strategy. It involves paying attention to behaviours and individuals.

Key Concepts: Social Prospecting + Social Scoring
Traditionally….
  • Broadcast messages through multiple channels
  • Collect data and demographically target
  • Open stores in areas of audience concentration
  • Drive people to online or offline purchases (more…)
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