The Enigma of Todays Social Media – Sharetize

I had an interesting meeting last week that a friend of mine in town set up between myself and a new company called Sharetize. I didn’t know what to expect and frankly I didn’t do a ton of research into them before we met, but after a run down from my friend the week before I was really curious to meet the founders.

After my meeting I found them to have the right idea of the direction buyers behave and influence each other so asked their CSO & President, James Faulkner, to send me his thoughts on the direction of social media today, how it’s changing our society and how his new platform addresses those needs.

Here are his comments in relation to my questions above:

As we all know the iterations of the internet are never-ending. This constant evolution creates a a myriad of complexities to understanding how it ticks each and every new week. As a founder of a social network marketing platform, I can tell you that I have heard all the angles, from the top advertisers in the world to the mom and pop brands. What I have come to realize is that the majority are, bless their hearts, lemmings! I respect the responsibility each and every person has, but at the same time as a culture, we have to realize that we hold the power, not the network monoliths.   (more…)

How Small Businesses Are Spending Time in Social Channels [INFOGRAPHIC]

People often wonder how their hours on Facebook, Twitter, Pinterest, Linked In and Google Plus compare to others. If you’re a small business owner you may find these free channels helping your business, or depending on what you use it for, wasting your time.

Hubspot recently posted this infographic to display how other small businesses are spending their time on social media.

small-businesses-on-social-media

What’s your time on social media like in comparison to these stats? As a small business owner what do you use it for?

Kony2012 Campaign Changing History?

If you haven’t heard of Joseph Kony, you will extremely soon. On April 20th an underground army of child activists – some of them children themselves – will surface to stand up of what’s right in the world – the protection and liberation of children terrorized by mutilation, sexual exploitation and death.

Joseph Kony is the world’s most wanted international criminal, stealing children from their homes and making them murder their parents, work as prostitutes or mutilate the faces of other children who refuse to become child soldiers within Africa. He’s been doing this for almost 30 years. The worst part? There is absolutely no reason for it other than personal power. (more…)

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