Establishing Your Brand and Maximizing ROI on Pinterest

This is a live blog post from the Online Marketing Summit. Day 2. Session presented by Danny Maloney of PinLeague.

Maximizing ROI in Pinterest

What Can Pinterest Do?

  • Mobilize fan base
  • Attract new customers
  • Analytics and Data

What Pinterest Is (and Isn’t)

  • Fastest to 10 MM monthly users – now 30 MM active monthly users
  • Average 175 repins on comments
  • Its NOT about status updates. It’s about conversation and real time. The average tweet lives to about 20 mins. The average facebook page lives for about 80 minutes. The average post on Pinterest is still being tested, but it’s averaging for over a week.
  • It’s an online Pin-Board = why do people care? They express life events, home projects, shopping, gifting, education, self-identity. This is EXTREMELY relevant and important.
  • Pinterest makes Discovery and Planning social.
  • It’s brand and product inclusive (more…)

Stand Out Social Marketing What’s It All About

social media standout. how to social media marketingThis is a continuation of the session at #OMSummit, Day One, from 6 Keys to Stand Out in Social Marketing.

The way we communicate has evolved. Social Media represents the largest shift in communications in human history. We are in the midst of a revolution.

Evolution of Communication

  • 1400’s – printing press
  • 1800’s – telegraph (telephone)
  • Late 1800’s – recordable media (radio)
  • 1900’s – TV
  • 2000’s – Mass Social Communication where your audience is now the content producer. Additionally, the audience is savvy and has moved from broadcast to dialog. Meaning we expect people to communicate directly with us.
Why are marketers sooooo excited about it?
Steps to Social Marketing Strategy 
1. Develop a Campaign.
2. Identify Sources
3. Develop Compelling Content and Offers
4. BROADCAST!
5. and wait… (for people to respond to it) – then RESPOND!
White paper or schedule a webinar if you’re B2B (might have a six month sales cycle)
Offers, coupons, discounts, polls, giveaways, etc if you’re B2C

Pinterest in Affiliate Marketing Explained

About three weeks ago, a well respected affiliate named Tricia Meyer did a webinar explaining what Pinterest was all about. I finally had a chance to listen to it and learned a few things about how businesses and affiliate marketers could leverage this tool to gain additional exposure and traction of their products and brand through image sharing.

In a nutshell, users can “pin” things they are interested in on their boards, and people can repin them. Affiliate links can be added into there “pins”, and, when they are “re-pinned” the original affiliate link gets passed along too. Very interesting business model and marketing strategy indeed. Its a hot topic right now and a social tool that’s not going anywhere fast, so take the time to watch this video and educate yourself as to how Pinterest is changing the way merchants and affiliate marketers are working with new tools on the web. (more…)

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