I had an interesting meeting last week that a friend of mine in town set up between myself and a new company called Sharetize. I didn’t know what to expect and frankly I didn’t do a ton of research into them before we met, but after a run down from my friend the week before I was really curious to meet the founders.

After my meeting I found them to have the right idea of the direction buyers behave and influence each other so asked their CSO & President, James Faulkner, to send me his thoughts on the direction of social media today, how it’s changing our society and how his new platform addresses those needs.

Here are his comments in relation to my questions above:

As we all know the iterations of the internet are never-ending. This constant evolution creates a a myriad of complexities to understanding how it ticks each and every new week. As a founder of a social network marketing platform, I can tell you that I have heard all the angles, from the top advertisers in the world to the mom and pop brands. What I have come to realize is that the majority are, bless their hearts, lemmings! I respect the responsibility each and every person has, but at the same time as a culture, we have to realize that we hold the power, not the network monoliths.   (more…)