EXCLUSIVE INTERVIEW: Mark Walters on Acquisition of US Affiliate Marketing Leader, ShareASale

Mark Walters Zanox Affiliate Window

Mark Walters, CEO of Zanox

As the affiliate marketing space continues to grow and flourish, mergers and acquisitions are becoming more of a norm.

Last month, Global Performance Marketing leader, Affiliate Window, part of the Zanox Group, announced their acquisition of US leading affiliate network and tracking platform, ShareASale.

I had the opportunity to interview, CEO of Zanox, Mark Walters, about the recent acquisition, and why they chose ShareASale as their #1 pick for their North American expansion.

Q: How did you chose ShareASale as the company to buy, and why did you make that decision now?

ShareASale was an obvious fit, their culture, their reach and their reputation (both ethically and performance wise) are just a few of the factors that made them stand out. We’ve been talking with Brian for a while and there was a no set time limit for this to complete. It was more important for him to understand the value of this step from an internal and external perspective. It became as much for Brian to select us as it was for us to select ShareASale. (more…)

Need Some Great Programs to Promote in Q4?

If you’re looking for some great programs to promote this season All Inclusive Marketing, a full service affiliate management company has the following programs in ShareASale that would be perfect for Q4.

Kiyonna

Kiyonna.com is a leader in the plus-size clothing industry. Kiyonna has styled curvy women with its collection of contemporary plus size dressesand separates since 1996. This modern yet feminine label offers styles exclusively in sizes 0x-5x

  • 8% Commission
  • 60 Day Cookie
  • Optimized Product Datafeed
  • Monthly Bonuses and Incentives
  • High Quality Banners
  • High Converting Deep Links

Sign up with Shareasale.

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Why ShareaSale over Commission Junction, LinkShare or an In House Program?

I recently had a question from one of my new client’s web development team asking why we’d choose to work with Share-a-Sale over one of the larger networks such as Commission Junction or LinkShare. He also suggested that we could use a shopping cart plug in for affiliate tracking instead. Here was my reply to him.

“I have worked with a variety of different in house programs as well as with the big names in affiliate networks. The big three for e-commerce are Commission Junction (CJ), LinkShare (LS) and Google Affiliate Network (GAN). There are about 1000 affiliate networks these days all offering “the best solution”.

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The Importance of Properly Planning your Brand

Yes, planning. We’ve heard it a million times. “If you fail to plan, plan on on failing”. It sounds cliche but the point is, it’s true. I’ve written several articles on How to Write an Effective Internet Marketing Plan which outlines the very basic elements that should be considered when planning a new online venture.

But what I want to discuss today is the importance of properly planning your brand and what impact having a properly planned brand could mean for you. Your brand is far more than your logo. It’s the synergy between who you are, what you do, how you think, what you represent and how others see you. It’s everything from the look and feel of your website to the values you communicate to your target market.

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