Exclusive Interview with SEO & Affiliate Marketing Legend, Rae “SugarRae” Hoffman

Rae (SugarRae) Hoffman of PushFire

Rae (SugarRae) Hoffman of PushFire

I recently had the privilege of spending some personal time with SEO and Performance Marketing legend, Rae “SugarRae” Hoffman of PushFire.

I wanted to get to know her more, having watched her over the last few years, reading her blog and admiring the woman she is, both as a mother and a business owner.

She was wonderful in answering my very personal questions and I appreciated her genuine answers and heartfelt replies.

Exclusive Interview with Rae “SugerRae” Hoffman: 

Q. You’ve accomplished an incredible amount in your life and you have much to be proud of. What would you say are your top three most precious accomplishments either personally or professionally?

LOL, thanks. You know, it’s funny – I really had to think on this one because looking at individual past accomplishments isn’t something I do often – neither on a personal level or a professional one. I think sometimes I’m so busy moving forward I don’t have much time to look back. That said… On a personal level it would have to be being a mom. Cliché, yes. Campy, yes. True, yes. I had nothing when my first child was born. My oldest son was severely multiply handicapped – both mentally and physically. By the time I was 27 (which was nine years ago) I was a newly divorced, single mom of 3 until I got remarried about three years ago. Being able to raise them on my own – without any outside financial support and without any financial struggle despite my oldest son’s needs – while still being able to be an “active mom” to them is the thing I’m most proud of at the end of the day. I like to think I’ve shown my kids you can do anything if you work hard and don’t see failure as an option. (more…)

An SEO Expert’s Commentary on “Affiliate Marketing Strategies for a Post Penguin World”

Affiliate Marketing Strategies for a Post Penguin WorldIn January 2013 I had the honor of speaking at Affiliate Summit West 2013 with my good friend Kush Addolloev of VMInnovations. Our topic was “Affiliate Marketing Strategies for a Post Penguin World” (YouTube Video will be posted here once live).

In the session we presented tips to affiliates on how to diversify marketing efforts, own audiences to extend the lifetime value of the end user, engage onsite and offsite for social interactions and much more.

At the end we had some great audience questions and although I did my best to answer many of the SEO questions myself, I struggled with some and asked my SEO expert to elaborate on and correct any comments he felt needed clarifying.

Here are the comments, commentary and elaborations from our SEO Expert, Jared Mumford, on how SEO truly affected affiliate marketing activities post penguin. (more…)

How Social Media Affects SEO

Guest speakers at #OMSummit – CatFish of BusinessSol.com. Part 2 of How Social Media Affects SEO.

Blogging Recommendations

  • Blog posts are new pages of content that can be focused on new keyword opportunities or reinforce existing targtes
  • Blog posts topics are not constrained by current site architechture
  • Blog posts provide excellent internal link opportunities
  • New blog posts create new pages that slightly increase Page Rank
  • Too many blogs are under-utilized for internal linking purposes. This should be leveraged more (ie: If you mention dog food, link back to your dog food page on your site)
  • Make sure you include your main navigation template on all your pages – if you have 1000 – 2000 blog posts of pages of content and you don’t have your global navigation in place, you could be missing out on TONS of SEO opportunity.
YouTube – Direct Impact
  • YouTube is the second largest search engine in the world.
  • Include the essential keywords in the title of your video and link back to them from your main site
  • Top listings in YouTube can drive considerable traffic
  • YouTube thumbnails also appear in regular Google / Bing search results
  • Number of views you have, number of embeds you have will impact how well they rank (more…)

Is Affiliate Marketing Dead?

Is Affiliate Marketing Dead?I had a question asked of me last week that kind of stunned me. An affiliate friend of mine who used to be one of my top performing affiliates a few years ago asked me “Sarah, be honest with me, is affiliate marketing dead?”

What? I was shocked!

I’ve watched millions of dollars being made through affiliate marketing programs over the last few years and have seen constant growth year over year. I’ve seen the level of awareness and interest in the affiliate space boom with no signs of it slowing anytime soon. There are new records of affiliate and merchants joining the space and new tools, resources, networks and solutions popping up to accommodate their needs.

So how could this affiliate, one who’s performed so well for so long, think the industry is dead? (more…)

Favicon-White

 

Interested in our AIM Newsletter?
Yes Please

Contact Info

Unit 238 – 11180 Coppersmith Place, Richmond, BC, V7A 5G8

Copyright 2017 Sarah Bundy © All Rights Reserved