Affiliate Marketing Strategies for a Post Penguin WorldIn January 2013 I had the honor of speaking at Affiliate Summit West 2013 with my good friend Kush Addolloev of VMInnovations. Our topic was “Affiliate Marketing Strategies for a Post Penguin World” (YouTube Video will be posted here once live).

In the session we presented tips to affiliates on how to diversify marketing efforts, own audiences to extend the lifetime value of the end user, engage onsite and offsite for social interactions and much more.

At the end we had some great audience questions and although I did my best to answer many of the SEO questions myself, I struggled with some and asked my SEO expert to elaborate on and correct any comments he felt needed clarifying.

Here are the comments, commentary and elaborations from our SEO Expert, Jared Mumford, on how SEO truly affected affiliate marketing activities post penguin. (more…)