Improve Your Attribution Strategy and Keep Up With Your Customers

affiliate marketing podcastAre you an affiliate marketer looking to grow your search, affiliate marketing and attribution strategy? Do you want to drive consistent profitable sales growth for your business, and learn from the top online marketing experts?

Welcome to the Digital Strategy Insights podcast brought to you by All Inclusive Marketing, hosted by Sarah Bundy. Attribution tracking has changed dramatically for both brands and their affiliates, and for those who have kept pace with the changing landscape the rewards have been spectacular.

This week’s guest is Todd Crawford, the co-founder and VP of Impact Radius, a previous VP of business development at Digital Rivers and a specialist in guiding industry relations and strategic initiatives. He is also the proud winner of the Marketing Legend Award, which he won back in 2007.

Listen this week as your hosts discuss how to get the most of your affiliate marketing and attribution engagement, which platforms are the best for your business, and how to utilise them to their full potential.

Easy Peasey Attribution

Having a good hold on where your company stands with its attribution tracking and affiliate marketing is important in the digital marketing world. With Crawford being a household name in this field his advice is full of gems you can trust to help you with your attribution struggles. Affiliate marketing and attribution tracking is constantly changing and evolving, so if you want to keep up with your consumers demands and increase conversion it is important you jump in.

Do you have a company goal in mind with regards to attribution? If not, you need to. Being able to master attribution and successfully interpret data analysis will benefit your business. Fully understanding marketing touch points and the value they hold will ensure you keep up with demanding consumers and developments in technology.

Evolution is Key

Attribution is always evolving because consumers are demanding more. This means you need to keep on top of your affiliate marketing strategies and really understand how attribution affects you and your business. By having a clear goal and open dialogue with your third parties, agencies and marketing team means you will have a clear understanding of your attribution data. In this week’s podcast, Crawford will clear up common questions like:

  • Can you explain what attribution marketing is?
  • Why is attribution so important for my business?
  • Which elements of attribution tracking should I be paying most attention to?
  • Which click models should I focus on?
  • What best practices are there for attribution, and who needs to know?
  • Which is going to be the best platform for my business?
  • How is attribution evolving, what will it look like in 5 years?

These are questions even seasoned marketing pros want answering in order to boost their attribution tracking and affiliate marketing. Listening to all the advice Crawford has to offer will ensure you engage with your desired demographic and optimize your search and digital strategies through attribution.

Even the first baby steps with attribution marketing make a difference to your business. These wobbly steps are imperative to ensuring you and your business fully understand attribution changes and how they help your business. As your strategies develop, your attribution will become unique to you, which will in turn build a stronger relationship with customers and improve sales.

Do you want to optimize your attribution strategies, ensuring you reach out to the biggest audience you can? Are you tired of struggling to get to grips with attribution tracking? Get in touch with Todd Crawford at todd@impactradius.com, or visit their website at www.impactradius.com.

Invest 20 minutes now and learn how you can improve your performance with search, digital and attribution strategies with Sarah Bundy and Todd Crawford of Impact Radius. Want to reach out, engage, and convert new customers? Contact us at www.allinclusivemarketing.com or Facebook.com/trusttheexperts and Twitter @trusttheexperts.

All Inclusive Marketing: Leaders in Social Media Performance

affiliate marketing podcastIf you want to improve your digital strategy as an affiliate marketer, exponentially grow your profits for you and your business, then this podcast is for you. Learn from the online marketing elite to reach your growth goals.

Welcome to the Digital Strategy Insights podcast with your host Sarah Bundy of All Inclusive Marketing. The landscape of digital and social media strategy has rapidly changed, which has been trying for some, but beneficial for those who have stuck to their guns.

Listen as this week’s guest, Alina Radinsky of All Inclusive Marketing, answers Bundy’s in depth questions on the ins and outs of social media strategy. Radinsky has grown a client base as the social media manager at AIM, ranging from non-profit organisations to ecommerce businesses. She is an expert on digital and social media strategy, as well as community engagement. She is part of an industry leading team, focussing on search, digital and social media strategies.

Sit back and relax as Bundy and Radinsky discuss effective social media engagement, how to improve the relationship with your desired demographic and your SEO with social media presence.

Grow Through Social Media

Growing your business through social media shouldn’t be a minefield, and Radinsky will talk about some simple ways to get a hold on your social media marketing. With a few strategic changes you can build a loyal following through social media. Thinking about your audience will help improve your social media presence and SEO ranking.

Thinking about the social media identity attached to your business is key to ensure social media works to your advantage. Engaging with your desired demographic in a strategic way will ensure you optimise this presence. It can be as simple as paying attention to what is currently trending, using the appropriate ‘hashtags’, or thinking about who uses different social media platforms and when.

The Goal is Key

When starting to use social media you should ensure you have a solid goal in mind, whether that is the CTR (click through rate) you want or cost requisition traffic. Having a starting point such as this will make the minefield of data analysis much easier. This week Radinsky will tell us:

  • Which social media platforms are best for my business?
  • How do I cope with limited bandwith/resources?
  • Is paid advertising something I should invest in?
  • Which key metrics should I pay attention to?
  • How does my social media presence affect SEO?
  • Can I make negative feedback positive?
  • Why am I failing to engage with my audience?

Take 20 minutes out of your day to find out the answers to these question and more. This is a snippet into all the benefits you will gain learning how to strategically use search, digital and social media. This knowledge is a necessity as even more businesses are using social media as a platform to increase conversion.

Mastering social media can be the best thing you ever do for your business. Engaging with customers through social media can be the key to getting your business off the ground. The advice Radinsky and her team can provide is the best, ensuring you build a strong presence on social media.

Are you ready to master your social media presence and audience engagement? Do you want to build your business with search, digital and social media strategies? Get in touch with a quick email to Radinsky at alina@allinclusivemarketing.com.

If you want a bite-size look into how you can improve your social media performance and digital strategy, take a moment to listen to the Digital Strategy Insights podcast. Then if you want to reach out to us at All Inclusive Marketing (www.allinclusivemarketing.com), you can visit the website, visit our Facebook page at Facebook.com/trusttheexperts or follow us on Twitter @trusttheexperts.

How To Improve Your Affiliate Marketing by Attending Affiliate Summit

affiliate marketing podcastIf you want to improve your digital strategy as an affiliate marketer, exponentially grow your profits for you and your business, then this podcast is for you. Learn from the online marketing elite to reach your growth goals.

Welcome to the Digital Strategy Insights podcast with your host Sarah Bundy, founder and CEO of All Inclusive Marketing. The landscape of affiliate marketing has rapidly changed, which has been trying for some, but beneficial for those who have stuck to their guns.

Listen as this week’s guest Shawn Collins, co-founder of Affiliate Summit answers in depth questions on the ins and outs of his business. Collins has been in the business for nearly two decades and is also the founder of GeekCast.fm, co-editor in chief at FeedFront Magazine and a blogger and author in his own right. Affiliate Summit is at the top of their game when it comes to providing exceptional events for performance marketing.

Sit back and relax as Bundy and Collins take you through Affiliate Summit’s journey, how they’ve triumphed over the tough times, and how they envision the next five years.

Learn From the Best

Affiliate Summit is a name you need to know if you want to learn from the best. As a company they pride themselves on being able to provide a community of education and respect. This is why they are leading the industry in elite marketing conferences.

There is a simple formula to their success, according to Collins it is a case of trying things out, seeing what sticks and being open to collaboration. Before they founded Affiliate Summit, Collins and his co-founder felt something was missing from the events they were attending. There was too much focus on networking and not enough education. So they decided to satiate their thirst for knowledge by creating a place that could mix both.

An Affiliate Summit event is a conference open to all affiliate marketers with all budgets. Hosting the infamous ‘Meet Market’ as well as the traditional ‘Exhibition Hall’ means those who vend and those who attend are getting enough bang for their buck. Creating this alternative space gives Affiliate Summit their edge against other run of the mill trade shows and job fairs.

Increase Your Performance Marketing the Easy Way

Increasing your affiliate marketing performance could not be easier with the help of Affiliate Summit. Attending one of their shows is the easiest way to maximise your networking potential whilst educating yourself from the best. Having a focus on improving your digital strategy means their shows help you grow as an affiliate marketer. Listen the this episode to find out:

  • How have the Affiliate Summit events changed over the years?
  • Why are these shows so important in the industry?
  • What makes the ‘Meet Market’ unique?
  • How do I know if I should attend, or vend?
  • What do I need to do to become an MC?
  • What differentiates a West coast show from an East Coast show?
  • Where is Affiliate Summit going as a company?

Take 20 minutes out of your day as Collins answers all these questions, and more. This is a snippet of all the benefits you will find from attending an Affiliate Summit show and starting your journey to improving your social and digital strategies. An Affiliate Summit show is for you if you strive to give your customers the best quality marketing possible.

Want to get your hands on one of 50 scholarship VIP passes to the next Affiliate Summit event? To find out how, get in touch with Collins via email at shawn@affiliatesummit.com, on facebook.com/shawncollins, or Twitter @affiliatetip.

Want to go to the next show? It will be at the New York Marriott Marquis on August 2nd to 4th, 2015.

If you want a bite-size look into how you can improve your affiliate marketing performance and digital strategy, take a moment to listen to the Digital Strategy Insights podcast. Then feel free to reach out to us at All Inclusive Marketing (www.allinclusivemarketing.com) by visiting the website, via Facebook at Facebook.com/trusttheexperts or on Twitter @trusttheexperts.

The 7 Things You Need to Know About Super Affiliates

affiliate marketing podcastAre you a merchant looking to strike up a relationship with super affiliates, but don’t know where to start? Is your business ready to take the next step in building your social, search and digital marketing strategies, but aren’t sure how to reach out?

This is the Digital Strategy Insights podcast, proudly brought to you by All Inclusive Marketing and hosted by Jon Levine. Bringing you the latest and greatest information on all things super affiliates, ensuring merchants and affiliates can have the most beneficial relationship possible.

In this episode your host Levine is speaking with fellow AIM colleague Meaghan Causton, the Publisher Development Manager and 10-year veteran in business. She is an expert on delivering great results in challenging environments, providing the best possible service for companies. The proof is in the pudding as her “customer first” attitude has gained her 20 nominations for various industry awards over her career. Not only this but she uses her expertise and voice to influence others as a board member of the Publisher Recruitment Council.

This episode focuses on the relationship between super affiliates and merchants how they benefit each other, how to create a mutually beneficial relationship, and how to overcome any tricky hurdles along the way.

Play the Long Game

If you are new to the game and don’t have an array of contacts and relationships in the affiliate marketing space, never fear, just reach out and think creatively. You need to play the long game and search for delayed gratification in order to succeed in this marketing space.

Thinking creatively and coming up with alternative ways to make the relationship being super affiliate and merchant mutually beneficial will help both parties to learn, evolve and grow both their knowledge and their sales. Becoming outside the box and comfortable in working towards a long-term goal is the key to your success.

Have a Goal in Mind

Before you even reach out and make the first port of contact with super affiliates it is important to have a clear goal in your mind. What is the main focus of the campaign, who is your target audience and what benefits are you looking for? Having this set out in your mind will make the process a whole lot easier, and better for both parties.

Listen as Levine and Causton discuss all things super affiliates, including:

  • What are the best ways to overcome merchants who don’t want to part with their cash?
  • Is special tracking necessary when it comes to paid placements?
  • Is there a tried and tested approach for an affiliate wanting to build a business relationship with a merchant?
  • As a merchant, is there anything in particular I need to think about before discussing placement with affiliates?
  • Which placements yield the best ROI, and how?
  • What are the biggest benefits I will see from placements?

The long and short of it is that super affiliates are wanting to work with merchants, so finding a middle ground and being able to compromise another course of action over “hard-dollar” spend will be beneficial to both parties, creating a good business relationship.

Know who the best partners are going to be for you and your business, whether a merchant or a super affiliate. Having this foundational knowledge before you reach out and try to build a relationship is the first step to helping you both grow your digital, search and social marketing strategies.

If this sounds like your kind of podcast then take a 20-minute break and listen to the experts. If you have any more questions, or want further advice on super affiliates or merchants, then contact the team at All Inclusive Marketing, or connect through social media, @TrustTheExperts on Twitter or Facebook.com/TrustTheExperts.

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