I had a question asked of me last week that kind of stunned me. An affiliate friend of mine who used to be one of my top performing affiliates a few years ago asked me “Sarah, be honest with me, is affiliate marketing dead?”
What? I was shocked!
I’ve watched millions of dollars being made through affiliate marketing programs over the last few years and have seen constant growth year over year. I’ve seen the level of awareness and interest in the affiliate space boom with no signs of it slowing anytime soon. There are new records of affiliate and merchants joining the space and new tools, resources, networks and solutions popping up to accommodate their needs.
So how could this affiliate, one who’s performed so well for so long, think the industry is dead? (more…)