As part of shedding light on the “good” side of affiliate marketing, I think it’s important for merchants out there to get a better understanding of the different types of affiliates including who they are, what they do and how they think.

Too many people assume affiliate marketing is about “get rich quick”, multilevel marketing, pornography and online gaming, let alone scams, fraud and malicious activity. This is not the case for everyone and there are thousands of good affiliates out there who focus on smart and ethical marketing practices to drive incremental sales and value to a merchant’s bottom line. (more…)